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garry says...

It’s tempting to look at any dot com success and assume that all the features they have today are what made them take off. It’s almost never the case.

In fact, most of the success stories launched with what seems to be an impossibly small set of features. For example, when Basecamp launched in 2004, it didn’t support file uploads. Their solution was to let you upload a file to your own server, and then hotlink it. Sounds ridiculous now, doesn’t it? Nor for that matter could you receive notifications by email, edit a comment that has been posted, reply by email, or assign a date to a to-do item. Put simply, they didn’t start out the way you see them today. They were just getting started.

Similarly Amazon launched in 1994, but only added book reviews in 1996; they focused on getting users first. They didn’t add CDs until 1998, and it was 2001 before they even posted a profit. It’s easy to ignore this, and look at their success from this point onwards, but you’re not starting out where they are today. You’re just getting started.

I need to remind myself of this sometimes. We are just getting started. There are must-haves and there are nice-to-haves. And the things that are burning in your heart to get into the product may not always fall into must-have.

That being said -- keep rolling.


garry says...

In the old days, you could take out a quarter page ad in the newspaper and become more legitimate. Some people would open their morning paper and see your logo and message next to the most reputable word about what's happening. Your ad would sit next to ones by trusted brands like Macy's, Cadillac and Fidelity. Ads cost a lot of money, because newspapers had costs they had to cover. Prices remained high because the newspaper controlled page count. There were finite resources, so supply and demand applied.

Today, if you take out a display ad on the Internet, you're likely to see ads for punch-the-monkey, colon cleansing, and Acai Berry scams. Ads cost nothing because of an infinite supply of untargeted display space on the web. And so if you take that ad in the wasteland of low-trust brands, you will become less legitimate.

Attention transforms into a very free-form resource. This comes directly out of the hypertext nature of the web. I can go in any direction and find any information at a moment's notice. I am not shackled to one set of newsprint sitting in front of me. When you take away those limitations, my attention can go to whatever is most interesting or most fit at that moment.

When attention becomes unshackled, we expect good stories and good products to come to us. That's how mint.com got huge without spending a single dime on traditional or online advertising. Great products and great services grow organically. Nobody will ever tell their friends about that AWESOME punch the monkey scams and colon cleansing scams they participated in. As a result, authenticity can no longer be purchased. It must be earned.

You should follow me on twitter here.

Filed under: advertising, marketing, startups

gaborcselle says...

"How California is reinventing the world" - seen in Switzerland


gaborcselle says...

"Earlier generations of scientists didn't have to wade through quite as much preexisting work before making an original contribution. Now innovators are establishing themselves much later in life. Over the last century and a half, the average age of a Nobel Prize winner at the moment of his great breakthrough has risen more than five years, from 34 to almost 39 years old. Run-of-the-mill inventors are also older: the average age for registering first major patents has jumped seven months per decade." - Tony Dokoupil

(Saw this in an inflight magazine somewhere)


gaborcselle says...

Benjamin Franklin said "I haven't failed, I've had 10000 ideas that didn't work"

Thomas Edison said "Of the 200 light bulbs that didn't work, every failure told me something that I was able to incorporate into the next attempt."

- From It's not how good you are, it's how good you want to be by Paul Arden


gaborcselle says...

Twenty years from now you will be more disappointed by the things you
didn't do than by the ones you did do. So throw off the bowlines. Sail
away from the safe harbor. Catch the trade winds in your sails.
Explore. Dream.
 
-- Mark Twain