Really nice gesture from BMW. Great customer engagement idea.

I found something a little unique in the mail today:

That's a bit of a surprise. A designer's sketch of the car I drive? I opened it up and found:

It's a brief paragraph on a translucent page talking about how proud they are of their cars, and how glad they are that I have one. At the end, it talks more about the sketch inside:

The sketch is a really well done color print on thick, textured paper. The iPhone photos here don't do it justice, but it looks like a watercolor in person.
 
I'm really taken aback by this gesture. They're not really gaining anything monetary by sending this to me. I'm still paying for the car, I'm not interested in buying another one anytime soon (I only need one car), and I'm already a fan of their products. However, after receiving this in the mail, I'm much more inclined to remain a customer and recommend them to others. In other words - they're ensuring that I remain a promoter of their brand.
 
Why don't more companies do small things like this to engage their customers and ensure that they'll remain a promoter for years to come?

Tsunami in SOMA is amazing. Great sushi. Delicious rolls. Best drinks in the city. I'm not joking

I don't know why this place doesn't get more credit. We've been about a dozen times, it's soooo good.

• Incredible, interesting appetizers. Tuna Carpaccio with truffle oil is a must! 
• Some of the best fish I've ever had. The salmon and tuni will simply melt in your mouth. Great for people who have lost their teeth! 
• Awesome rolls. They've figured out how to mix ingredients like asparagus, avocado, and sauces to make good flavors 
• The best drinks in the city. Their menu is split between "Gin drinks" and "non gin drinks". Kate loves this 
• The "Tsunami old fashioned" is the best Old Fashioned I've ever had. The Basil Gimlet is the best Kate's ever had 
• The dude next to us was like "I like beer", the bartender said they have Hitachino. Awesome. That's the only good Japanese beer 
• The same dude said, naw, how about mixing something with vodka? The bartender said they focus on gin. Awesome. Vodka is disgusting. And I respect a place that takes their menu/tastes seriously enough to tell someone they can't give him what he wants 
• We got free dessert sake last time 

We've been here many times and always leave so impressed and happy. You really need to check this place out. I know @tomloverro loves this place too :)

http://www.yelp.com/biz/tsunami-mission-bay-san-francisco

7 walls of separation that alienate your customers from your business