Here's some stuff Mario has liked. To find more cool stuff, check out Explore »

This "featured content takeover" (just made that up) of IMDB by Mad Men done by Deep Focus is brilliant because 90% of it features the content of IMDB and 10% of it is actually an advertisement (i.e. This Sunday, buy the DVDs). The future of advertising is making and featuring compelling content with modest, and integrated, calls to action. Well done.


Mario says...

I guess the simplest answer would be that I'd lost my passion for "blogging".

Part of the problem was "writers block" which I fought and lost regularly - a condition that worsened with each passing day. To complicate matters, Twitter and later Facebook (when they copied Twitter) opened my eyes to the real-time ecosystem of micro-posts rather than the essay style blog posts I'd grown tired of. Plus, looked like my attention was fragmented across four or five social networking sites and I could no longer I keep track of which sites I had posted to and which ones I hadn't.

Enter Posterous

Posterous can be viewed as the "one ring to rule them all". It's the one site I create content on that can then be re-routed to all other channels seamlessly. To me they have taken the stress and hassle out of cross-platform content maintenance while letting you focus on content creation as you go through your daily life in real-time.

Still confused? Here are my five reasons for switching:

1. Seriously, I wasn't "blogging" and it was becoming more difficult to get back on the bandwagon.

2. Ease of use - email any type of content (text, pics, audio, video) - just anything to post@posterous.com and boom! it's published after formatting.

3. Multimedia - The future is in real-time user generated multimedia (pics, audio, video) creation. And the future has arrived with the iPhone 3GS. Now, Posterous makes it painfully simple to email the video / picture you take with your 3GS phone, formats it for you and posts it on your Posterous site within seconds.

4. Cross-posting capability - This is killer. Posterous allow you to automatically populate your twitter, facebook, friendfeed, youtube, flickr and blog so you don't have to worry about cross-posting it across these different channels.

5. Participation - they have facebook and twitter connect on posterous, so your friends can leave a comment on your posterous site through their twitter / facebook feed. You can also choose to feed that status update or tweet back through those respective sites.

In its most simplest terms. It's easy creation of real-time multimedia creation that attracted me most to Posterous. Now, all I have to do is buy the iPhone 3GS.


Mario says...

Yes, we announced yesterday that Jeff Weiner’s taking on the CEO role at LinkedIn, while Reid Hoffman steps into the Exec Chairman role. Enclosed are some pics I took with my old iPhone at the all-hands when the announcement was made. Enjoy!

       
Click here to download:
Pics_from_our_all-hands_yester.zip (2993 KB)

Filed under: corporate-culture, pictures, work