Amazon

This logo has been around for over a decade, but many people do not know that there’s a hidden symbolism in Amazon’s logo. The arrow from A to Z represents that the website sells everything from A to Z, and doubles as a "smile" to suggest satisfied customers.

Toblerone

In the company’s logo, you will see a bear hidden in the mountain. The bear is the symbol of the city of Berne in Switzerland where Toblerone is produced.

Baskin Robbins

At first glance, this logo looks simply like the initials for Baskin Robins but if you take a second look, you will see the number 31 in the acronym (highlighted in a pink color). This stems from the idea that Baskin Robbins sells 31 types of ice cream, one for each day of the month.

FedEx

The hidden rightward-pointing arrow in the negative space between the letter E and X conveys the speed and precision of the company’s delivery service.

Hope for African Children Initiative

At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.