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clementine says...

The phone's ringing, but you've got a direct message from a hottie on Twitter. Oh, a Facebook message while you're watching kittens on video. What takes priority? Don't panic. This chart will guide you through the hierarchy of Internet distractions.


clementine says...

Dai Sugano (b. 1976, Japan) is a photojournalist and senior multimedia editor at the San Jose Mercury News. He co-created Mercury NewsPhoto.com whose interactive story telling has been judged among the world’s best two years in a row in the Pictures of the Year International contest.  Sugano covers wide range of assignments which have included: Hmong refugees’ immigration to the United States; the California Recall; former Japanese Internment camp survivors and number of stories in politics.  In 2008, “Uprooted,” which looks at displacement of a group of mobile home residents in Sunnyvale, won an Emmy Award. His other work have been nominated for an Emmy Award and a Pulitzer Prize in photography; and have received international and national recognitions. Dai also teaches multimedia to graduate students at Stanford University. Dai recently edited a beautiful short video on India shot by Ami Vitale.

About the Photograph:

“India’s rising prosperity is a remarkable story. Millions of peoplehave been lifted from poverty in recent years. But the new glitter ofIndia’s cities can’t hide the grim reality that remains daily life for hundreds of millions of its citizens.  The U.S. news media in the United States often carry stories about India’s economic development, praising it as the next economic next super power. But rarely do the media touch upon the reality that behind India’s economic development — a reality in which, hundreds of millions people are struggling and failing to escape from poverty.”


clementine says...

Collection of unusual and creative umbrella designs that will protect you from bad weather in style.

           
Click here to download:
Creative_umbrella_designs.zip (536 KB)


garry says...

Here are a set of tips on riding the SF MUNI from the tragic story of an 11 year old boy randomly stabbed by a vagrant while riding the bus in San Francisco. These tips could save your life. They would be comedic if they weren't true.

  1. Sit in the middle. The mentally unstable and homeless sit up front where they grope or panhandle at will. The hood rats sit in the back where they can punch people in the head on the way out just for kicks.
  2. Keep your purse jammed under your arm and the strap wrapped around your wrist, lest someone grabs it on the way out the door.
  3. If you listen to music, don't use the telltale white earbuds of an iPod - it's just asking for trouble. And never listen to music so loud that you can't tell what's happening around you.
  4. Finally, don't say anything to the three teenagers who are screaming at the top of their lungs, though they are just 2 feet from each other. To do so ensures you'll get jumped, and you won't get much help.

The MUNI bus system in San Francisco is a complete disaster. You are guaranteed to run into insane street people and misanthropic hoodlums.

Contrast this to Caltrain, the local commuter train system on the Peninsula. I've often felt unsafe on MUNI, but never even slightly threatened on Caltrain. Why? Caltrain has conductors. They roam the trains making sure people have correct tickets. They throw people off and fine them if they try to sneak free rides. They must be strict in enforcing rules and they patrol it with almost an air of tradition. You can't even put your feet up on the seats. That's disrepectful. That's how things are on trains.

Buses don't have this tradition. Nobody every yelled at you for putting your feet on a seat on a bus. In fact, if you give someone a the dirty look or talking-to they deserve for their behavior, you're liable to catch a beating. Why doesn't a bus driver have the same capacity to kick people out and command authority? They really should.

Damn it, people. Turns out you need law and order and authority to keep things from degenerating into anarchy. Or worse, MUNI. This applies to online communities as well. You need rules and restraint to keep bad things from happening. Like 11 year old children getting stabbed for no reason.

Filed under: public policy, public transit, San Francisco

Steve says...

Google has quietly opened up a new resource that aggregates Internet statistics across five vectors: consumer trends, macro economic trends, media consumption, media landscape and technology. The site is hosted on the Google.co.uk domain but the statistics are global. 

The data on the site is pulled from a variety of sources that includes BusinessWeek, Comscore, eMarketer, HarvardBusiness.org, Hitwise, IAB, Nielsen, and others. The database is searchable as well and anyone can submit a statistic here. (via delicious)

Filed under: advertising, google, marketing, Resources, stats

Steve says...

As I understand it, Twitter doesn't make more than your last 3000 tweets archived or searchable. But you can go store them going forward using Twistory and Google Calendar.

I had signed up for Twistory way back in late 2007 and added it to Google Calendar. However, I had forgotten all about it since I had that calendar hidden from the default view. I was delighted today when while tinkering that all of my tweets since have been archived! Here's how you can do the same for yours, at least going forward.

First, visit the Twistory site and enter in your Twitter username. Then you will be redirected to a page where you can subscribe to your tweet calendar in any one of a few different formats. 

Second, I would subscribe to it in Google Calendar. This will add all kinds of Googleness to your tweets, like search and exporting.

Finally, once your more recent tweets begin to populate in GCal they will all be archived going forward. You can browse them by date, or as you can see below, search them.

Very handy indeed.

Filed under: Google Calendar, lifehacks, Twistory, Twitter

Steve says...

Photo credit: iirraa on Flickr

The following is also my column in this week's Advertising Age.

For more than 100 years, marketing has largely operated as a push paradigm. We create messages and funnel them through the media to reach stakeholders.

Push remains viable. However, with time on social-networking sites and search engines rising, we need new ways to engage and reach people multiple times across different sources. That, according to the Edelman Trust Barometer, is when consumers will trust what we have to say.

That's what the "power of pull" is all about.

Here are three considerations for tapping into the power of pull.

CREATE RESOURCES THAT INFORM THE CONVERSATION

When it comes to information, consumers will increasingly have a general ambient awareness of things they don't care about. However, they will go deep into pockets of passion. Brands can stand out and be more discoverable by becoming digital curators in a given niche -- and doing it well. They can work to separate art from junk. IBM is doing this by sponsoring Popurls Blue Edition, a section of the headline aggregator that culls business IT news.

ADOPT RATHER THAN INVENT

Although it offers a lot of reward, creating content is work. This can be mitigated by finding digital assets that consumers are already using, remixing it and/or partnering with its creators to give it further lift. EA did this with "Tiger Woods 08," when fans noticed Tiger could hit a golf ball while standing on water. EA posted a video response starring Tiger hitting the "Jesus shot" and promoted "Tiger Woods 09" in the process.

WRITE FOR SEARCHERS, NOT JUST READERS

Most of us still write for readers. But in the pull economy, we need to also write for searchers. One way to think of it is that Googlers are looking for "how to get rid of roaches," not necessarily for "bug spray." We can suggest using Google Trends and Twitter Trends to learn how people express themselves, and map language accordingly.

That's what the power of pull is all about.

Filed under: adage, advertising, Curation, essays, marketing, search

Zee M Kane says...


Zee M Kane says...


clementine says...

A fantastic concept for a toaster by Sasha Tseng. Write a note to your love one, friends, or other… put the toast into the machine and viola, the result is crispy bread with a message printed on it. I’d love to have one of these for my poetic explorations on food.

   
Click here to download:
I_can_write_on_Toast._How_abou.zip (77 KB)