Rob Cottingham is the co-founder and a principal of Social Signal. He is a digital veteran, with more than 20 years experience helping organizations with communication, engagement and strategy in both the online and offline worlds.

Rob is a pioneer in online campaigning and communication, creating one of the first youth-centered anti-tobacco web sites, Canada's first national party leadership campaign site and the first-ever online political game. His projects have ranged from Vancity's Webby-nominated ChangeEverything.ca to BC Hydro's Power the Games application on Facebook.

Rob is a frequent speaker and workshop leader on social media, for audiences ranging from the Canadian Marketing Association to the Conference Board of Canada to NetSquared. A standup comic, Rob also draws the popular Noise to Signal webcomic, which has appeared on such sites as ReadWriteWeb and the Huffington Post.