I'm Jochen.

I work as a copywriter for an advertising agency in Duesseldorf, Germany. So far I’ve worked for Toyota, Lexus, Kentucky Fried Chicken, Marriott, Citibank, DocMorris, Golden Toast and others…

Like most people, I’ve been sucked into this industry by chance. (Or was it fate?) And now I’m staying for good.
Definitely. Maybe.

Enjoy my views on life, the universe and advertising.


lifetheuniverseandadvertising.com
lutzdasfischstäbchen.de



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