Paul D’Alessandro, a Partner at Diamond Management & Technology Consultants, leads the firm’s Customer Impact practice.

With an extensive background in high-tech and consumer product Experience Design (xD). Paul’s specialization in the creation of unique customer experiences that blend the physical place (retail, home, workplace) with virtual environments (online communities, mobility solutions, word of mouth networks). Within the discipline of xD Paul brings a deep understanding of market assessment/segmentation, branding/positioning/messaging, development of technology dependent strategy and product/service design for new market opportunities. Paul has a strong reputation for being a highly effective leader through communication, mentoring and team building. He is a regular speaker within academic and industry circles, Paul has been published on the topics of word-of-mouth marketing, technology-enabled advertising, and new product innovation. He has also served the industrial products, healthcare, business-to-consumer services, and retail industries.