I am a brand marketing strategist located in Reno, Nevada with more than 20 years of experience in both mature and high growth companies. My profession expertise combines building businesses and rejuvenating brands by identifying their market opportunities, crafting a vision, developing core strategies, hiring and training talent, and leading high-performing teams.

Through SmartBrand, as well as decades of work with various clients and agencies, I’ve helped many companies launch successful brand platforms and projects such as the Montage, Caesars Palace, Discovery Channel, ESPN, NBC, The Palms Las Vegas, MGM Grand Hotel, Porsche Cars North America ,Southwest Airlines and the Universities of Nevada in both Reno and Las Vegas.

I’ve also provided consulting services for regional development organizations such as the Reno-Sparks Convention & Visitors Authority and the Northern Nevada Development Authority. I also hold a deep passion for giving back to the community through my work with the United Way and numerous nonprofit and community organizations, such as the City of Reno Arts & Culture Commission, and Health Access Washoe County.

I’m passionate about social media and professional networking, through trade associations, as well as through a host of social media channels.