I am the Chief Execution Officer of Fluence | New Marketing.

I also work as a brand evangelist for Sytech Supplies in Durban, South Africa. Sytech Supplies is an international signage supplies, graphics solution and display systems distributor and reseller.

After studying toward a BCom degree at the University of the Western Cape, and like any self-respecting CEO did not complete, I..

..worked as a creative consultant to the Cancer Association, where I developed material and content to promote various CANSA campaigns.

..worked as Head of Creative Solutions Development at Ticketweb South Africa, where I was involved in web strategy, content management and online brand evangelism..

..launched an entertainment virtual community (the social network of today) named URBANTAINMENT..

..relocated to Durban, where I spent a number of years in telecoms, during which I conceptualised and constructed the first phase of the internal customer portal of mobile network MTN (Yelloworld) and was part of the team that launched the Data Helpdesk at mobile network Cell C in KZN.

..launched a design and branding agency in December 2006, where I was responsible for (and successful at) developing brand identities for startup companies and optimise brand resources for existing ones