Paul is Internet marketing director for Bizzuka, a Web design, content management and Internet marketing company. In that role,Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix.

Prior to joining Bizzuka Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.

Paul serves as president of the International Blogging and New Media Association (IBNMA), an organization dedicated to advancing the growth of blogging, podcasting and social media as an industry. He sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.

His latest venture is as author of an upcoming book on social media marketing to be published by Wiley entitled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, set for release in September 2009.