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SEO Tips for Blog Traffic Generation

While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine...

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• TrustRank revisited: do search engines trust your website? In 2004, Yahoo engineers published a document about TrustRank. TrustRank describes an algorithm that search engines can use to determine relevant search results. In contrast to the original PageRank algorithm, TrustRank does not solely count the number of links that point to a website but it also considers the authority...
• A Ton Of Fantastic Tips For Essential Search Engine Optimization Search engine optimization (SEO) is a set of techniques aimed at improving the ranking of a website in search engine listings, and may be considered a subset of search engine marketing. The term SEO also refers to "search engine optimizers," an activity of consultants who carry out optimization projects on...
• Free Links and Search Engine Submissions I have updated the Free Non Reciprocal Link and Search Engine Submissions page with new resources for website promotion fanatics.
• Search Engine Optimization Strategies ~ Reciprocal Linking Guidelines When a web master is faced with the seemingly colossal task of increasing a web site’s search engine ranking, he or she usually begins with the easiest and cheapest tasks. Link building can be one of the easiest and cheapest means to increase search engine ranking so web administrators usually...
• SEO - Backlinks And Link Building If you ever do a search on the websites of competitors and why they've handled to rank so high in the search results on search engines such as Google, while the plant is buried deeply in the search results which can not be found. I will let you on a...
• 4 Awesome Visual Search Engines To Transform Your Search Bookmark this category [ad#ad-2] 4 Awesome Visual Search Engines To Transform Your Search Microsoft’s Bing recently introduced visual search as a different approach to search. I always use regular Google or Bing search for my needs, but sometimes I like to check...
• Internet Marketing News on FTR I have completely rebuilt FTR’s Internet Marketing News to include feeds from some of my favorite web bending sources. If you had an account to submit stories to IMNews before today, part of the upgrade process wiped out all accounts.  Sorry about that. But the whole engine is much better and...
• How To Push Your Website To The Top Of A Web Search Keeping SEO in mind when you design your site can make it much easier for you to get a good page rank and more traffic from day one. [ad#adstext1] Link Farms: Some search engines use a recommendation system as part of how they rank your web site. So webmasters will...
• Boost Your Website's Search Engine Rankings in 5 Simple Steps Are you one of those people who launched a site yesterday and expect to make big profits today ? Unfortunately, it doesnt work that way, however, there are many people who start an online business everyday and expect that to happen. Realistically, there are 5 steps to greatly increase...
• Google's search engine optimisation starter guide Two weeks ago, Google released a so-called search engine optimisation starter guide for webmasters. Of course, the Google document does not tell you how your website can be listed on Google's first result page. It is more a checklist of things that you shouldn't do if you want Google to...

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• Official search engine statement: link building do's and dont's Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing's document can be found in this article. The importance of...
• How To Write Memoirs - And Why You Should Do It Most of us have at some time or other given the idea of writing our memoirs at least a fleeting thought. But for the majority of us that is where it stayed. How to write memoirs is not a subject taught at school, so we just don't know where...
• Advices That Will Help You To Increase The Site's Conversion Rates All internet marketers are trying hard to get enough traffic to the website. Targeted traffic is very important for getting more sales but you website doesn’t have a high conversion rate, your sales and profits will not be as large as you have expected, even with high traffic. There are...
• My policy on endorsements, reviews, and affiliates As you may be aware (or not!) the FTC has revised its guide concerning the use of endorsements and testimonials in advertising to include social media, which include blogs like the very one you're reading now. The short version is that bloggers are required to be explicit about their relationships...
• Online Shopping Tips To Help You Shop Safely Listening to our local news the other day, I got wind of some great online shopping tips that will help minimize our risks of being ripped off as we go about making our online buys. We’ve actually been using these tips already, but they’re a great reminder nevertheless for those...
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Is Yahoo starting to understand social media? Is Facebook not a gated community anymore?

I think that the Yahoo Facebook integration & all of Yahoo's “Project Rushmore” is a wonderful thing.

It's amazing that Yahoo a giants of the web is/was so slow to understand the power of social media. I think this could be the changing point for them.

The first integration with Facebook is also a big thing for the "gated community" known as Facebook, finally they are letting there users some interaction with parts of the web outside the "Facebook fence".

Besides being a good move for both companies, this is a good move for web users & I think that's the bottom line.

Eitan.

Does Scale in Search matter?

This blog post is written as an assignment for a Technology & e-Business class taught at the Nanyang MBA.

A lot of competition is going on in the search market. Google has dominated this industry over the last decade. Yahoo and Microsoft both tried to beat the company from Mountain View with their own offerings. Smaller companies such as Cuil have tried to capture a part of the enormously profitable market as well. Let’s have a look at a few search engines that everyone talks about to see if scale matters in search.

The largest user base

Google is today’s most successful search engine. The company won the first “search engine war” because it was able to deliver the best search results when it mattered.

With the help of PageRank and an uncluttered interface Google was able to deliver much better search results and a better overall search experience when it first became available. The knowledge about this new search engine with the silly name spread virally. And to remain at the top Google started a continuous improvement process. The software and platform powering Google’s search engine and many services are analyzed day in and day out and with the help of multivariate testing and other methods and improved based on the results. Google capitalizes in its user base to stay on top and grow even further.

Google was the best search engine when it mattered, it had a sufficiently large index, it assembled an incredible platform to power its systems, and it has grown an enormous user base. But will it be able to stay on top?

The largest Index

Cuil (pronounced like cool) was one of the more promising companies that tried to compete with Google. In 2008 the company was launched with a lot of hype. The buzz generated around the company, which was founded by former Google employees, promised a search engine that should have been much better than Google’s. The company touted that its index of website was much larger than Google’s and its search engine therefore delivers better results. The rest is history, the meager search result quality (in the beginning) resulted in no one using Cuil today.

Cuil wasn’t able to capitalize on its (allegedly) larger index and failed. A large index alone obviously isn’t enough to compete with current search engines. Also Cuil was able to build this index far cheaper than Google but it obviously impaired the quality of the results delivered

The largest competitor

Microsoft was online very early but it still missed the importance of this paradigm shift. The company grew large with Software created for the Desktop. Windows and Office made MS successful and rich. On the web it has been a slightly different story. Even though Microsoft’s web properties are fairly popular its search engines never could capitalize on this.

Microsoft has had many goes at creating a search engine that could beat Google’s and its newest try, Bing, is (at least partly) based on technology developed by Powerset which was acquired by Microsoft in 2008.

Bing shapes up to be Microsoft’s most successful search engine so far but it is nowhere near Google’s market share. It is an uphill battle for Microsoft. Microsoft just announced that it will be powering Yahoo’s search, a clear sign to Google, and the company hopes that the larger user base will help it to improve its search further to be able to continuously erode Google’s market share.

Being a humongous corporation and having almost unlimited funds so far hasn’t been enough. In general, Microsoft’s size definitely is an advantage because of the resources it can put into a project. But Microsoft’s size also has put it on the radar of competition watch dogs. They inhibit the company to use its size efficiently in promoting the engine through its other offerings (e.g. Windows or Internet Explorer), if this is a good or a bad thing isn’t part of this post.

The largest Portal

On February 1^st 2008 Microsoft offered to buy Yahoo for $44 billion and threw the smaller rival of its feet. Yahoo itself probably doesn’t know what it wants right now. First it was a link-list, then a search engine powered by Google, then a search engine powered by Yahoo itself, and now a search engine powered by Bing.

Yahoo had been at the forefront of development of the Internet by doing almost everything right before the offer. The exodus of key personnel and the ever increasing insecurity about Yahoo’s future made the company lose its game. One CEO later Yahoo tries to focus on its core competency which the company defines as Content. Yahoo’s portal always had been very successful and its website is one of the most visited on the net. Its search engine’s success on the other hand had been minor for a long time. Yahoo wasn’t able to catch a substantial part of the worldwide search market anymore.

Yahoo had and has the eyeballs but its search engine still wasn’t able to succeed. Just having a large user-base isn’t sufficient.

So, does scale in search matter?

Scale affects many parts of search. Scale is a factor in the quality of search results as well as the the amount of money that can be made.

As I just pointed out there is scale in:

• The user base
• The index size
• The resources available (infrastructure and people)
• etc.

Scale definitely is part of the search business. Only by indexing a large amount of websites is it possible to deliver good result.  Good results attract users and only if you have enough visitors can you make enough money to support an infrastructure which enables you to build a large index.

There now are different approaches such as a peer-to-peer based search engines that try to defy the paradigm presented before (see here & here) but it remains to be seen if taking out the infrastructure cost will be sufficient to compete with Google’s and Microsoft’s armies of engineers.

For now I have to disagree with Hal Varian! Scale is very important for a search engine to be successful.

Performance tools / Stoyan's phpied.com

Untitled

christpunk01: So, Yahoo! got back to me real quick. Very glad about that. Hopefully they can fix the problem now. Time to go!

Mail-ul de la Yahoo e praf!

Ca majoritatea românilor, am avut prima adresa de mail la Yahoo!. Când am început să folosesc e-mail-ul ca pe o unealtă de zi cu zi, deja nu mai aveam mare nevoie de vechea adresă şi n-o folosesc decât rareori. De asta nu am integrat-o nici în clientul de e-mail management (ex: Thunderbird). Totuşi, atunci când o fac, şi intru direct pe site-ul Yahoo!, sunt descurajat din primul moment.

În primul rând nu poţi selecta ca username-ul şi parola să fie stocate în browser. Lucru care te duce la următoarea problemă, şi cea mai enervantă, după mine. Dacă eşti un utilizator mediu al PC-ului, logic ar fi, ca după ce iţi scrii username-ul, să apeşi tasta "tab" pentru a sări la câmpul următor şi a introduce parola. Foarte frumos, numai că apăsând 'tab' sari la câmpul următor ce este o adresă exemplificativă a username-ului. Şi, supriză, după ce scrii ca zevzecul parola şi apeşi tasta enter, nu intri în mail cum vroiai, ci te trezeşti că ţi se deschide clientul default de mail care te îmbie să trimiţi un mesaj la free2rhyme @yahoo.com. Nu mulţumesc.

Yahoo! Year in Review 2009 #myyearyahoo

Office guitars

Yahoo loves Creatives

Yahoo is targeting creatives in their latest campaign to increase brand awareness. It is a smart move to appeal to creatives in the hope that they would think about Yahoo in their concepts as they are not often targeted. The question remains however how much have creatives to say about media channels in an agency? Anyways, it is a good laugh!

Yahoo login vs. Posterous login

El diseño de una UI da muchas pistas acerca de si está bien diseñada y programada tras su cara más o menos bonita. No hablo de paleta de colores, uso de grids para organizar contenidos ni nada de eso, sino de la lógica del diseño y, por tanto, del servicio. Comparando la página de login de Yahoo (para acceder a Flickr) y a Posterous se ven claramente las grandes diferencias:

1. La típica opción "remember me" en Yahoo está habilitada por defecto, mientras que en Posterous no. Esta diferencia me molesta especialmente, tanto en mi rol de profesional en la materia como en el de usuario. Aunque no comparto mi ordenador con nadie considero los remember me un fallo de seguridad y para colmo una molestia al tener que desactivarlos cada vez que quiero acceder. Aconsejo leer el micro artículo de 37signals y el debate al respecto en su blog Signal vs. Noise.
2. Posterous es parco en palabras, para hablar ya están las otras páginas, mientras que Yahoo escribe demasiado hasta para pedir tu ID (algo que suelo asociar a Microsoft).
3. Yahoo tiene un sign-in seat, Posterous no. He utilizado alguna temporada el sign-in seat y resulta poco fiable.

Resumiendo, Posterous tiene un servicio y una UI tipo web 2.0 mientras que Yahoo se ha quedado estancado en el tiempo. Posterous es mejor con amplia diferencia.