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Moderator says...

What can you do with your cell phone? Do you use it to read the news, tweet, check your e-mail, make phone calls? Working with mobile market research requires us to understand the capabilities and limitations of today's cell phones.

I've been using a Web-enabled Blackberry Storm phone since last year. Having this phone in my purse lessened my need to carry around my laptop and Palm PDA. I use my cell phone to check my e-mail, check my projects, take pictures, grab links, compare prices, check in for flights, listen to US radio stations, record audio notes, and access Twitter & YouTube. Owning a Web-enabled device is a luxury, but experts say most people will own a phone with some sort of wireless Internet plan in the near future.

Advertisers and marketers are already in this medium, creating mobile-formatted pages and commercial content specifically for cell phone browsers. There is room for improvement in how this content is being accessed and delivered.

I have developed reliable research methodologies to adapt with consumers' online and mobile worlds. Information can be captured from cell phones very effectively, so let's work with that...

Consumers carry their cell phones even when they are not carrying their laptops. Conducting research with cell phones is an excellent way to capture information from consumers who are on-the-go.

When my clients need insights from consumer experiences at a specific location, away from a computer, sometimes it's not enough bring consumers into a focus group room or a discussion board. Mobile research methodologies bridge that gap because consumers can respond whereever they are, whenever they want.

The first thing I've described to my clients about mobile research is how any phone can do it. Consumers do not need a Web-enabled phone to participate in a mobile research study. The beauty of mobile research is that we can use the text messaging, camera, and e-mail functions found on most of today's phones to gather rich insights from consumers' everyday lives.

I adjust basic incentives on a market research study to compensate consumers for participating in a mobile component; depending on the project, extra compensation may not be needed. Consumers usually enjoy participating in mobile research, because it involves little or no travel and it allows maximum flexibility with their schedules. Let me know if you have any questions about conducting qualitative mobile research.

Note: I'm currently seeking a client or two who are interested to conduct innovative mobile or online research re: Super Bowl commercials for February 10, 2010. Please let me know if you or someone you know have a product that would like to be involved. (I will post an update on this opportunity when it is no longer available.)

Please subscribe or bookmark this page if you would like to read more of my posts.

Filed under: web browser

Thom says...

Firefox is one of the few applications that is always running on my computer.  It is monumentally important for doing almost anything, yet its user experience is imperfect.  My complaints stem from Firefox's many superfluous tool bars that consume a large amount of screen space. Many of the tool bars are unnecessary and could be eliminated to reduce screen space consumption. Google Chrome has done this effectively. With Firefox, I wanted to enhance the interface by minimizing tool bars using some clever add-ons and lots of hot keys.

What I learned from adjusting my Firefox configuration was that the navigation bar is nearly unnecessary. I use the navigation bar for 3 reasons:

  1. Going to a particular website after opening a new tab.
  2. Adjusting the URL slightly. Ex: from twitter.com to twitter.com/tdedecko
  3. Wanting to know the URL of the web page I am currently browsing.
Reasons 2 and 3 are case situations. Needing to adjusting the URL occurs rarely and I generally know my location on the web (Gmail, Hacker News, Google Reader, etc). These situation arise infrequently and could be accomplished with a navigation bar that can be minimized.

Reason 1 is the important part. I use the navigation bar as if it were a shell for launching applications (which it is). This is a regular occurrence with the way I use Firefox. This implies that I need a navigation bar primarily when I open a new tab. The solution is to put the navigation bar on a web page that loads when I open a new tab.

I decided to accomplish this. First I needed to install a few Firefox add-ons. I installed:

These add-ons made it so opening a new tab launched my homepage and makes my navigation bar toggle-able by hitting F2.

Then, I spent an hour or so creating a navigation bar on a web page using jQuery and Blueprint CSS.

Try out my implementation: http://www.dedecko.com/navbar/

I set this as my homepage in Firefox. Now when I open a new tab a navigation bar on a web page appears. Very useful in my opinion.

This might be particularly useful for netbooks. Let me know if this is helpful.

Filed under: web browser

Robert says...


Die Zukunft ... zumindest für Netbooks sehr gut vorstellbar.

Filed under: Webbrowser

Arguser says...

(download)

Filed under: web browser

Filed under: Web Browser

Andy says...

On September 2, 2009, the Internet celebrated its fortieth birthday.

ComputerWorld (14 Sept. 2009) reports that 40 years ago “computer scientists created the first network connection, a link between two computers at the University of California, Los Angeles.” This was the culmination of research funded by the Defense Advanced Research Projects Agency (DARPA) in the 1960s.

This information technology milestone was followed by another, less than two months later, on October 29 1969, when Leonard Kleinrock "sent a message from UCLA to a node at the Sanford Research Institute in Palo Alto, California."

While the Internet conceptually become a reality four decades ago, it didn’t really go mainstream until almost the 1990’s—with the founding of the World Wide Web project in 1989, AOL for DOS in 1991, and the Mosaic browser in 1993.

Now, I can barely remember what life was like before the Internet. Like the black and white pictures of yester-year: life was simple and composed, but also sort of lifeless, more boring indeed, and less colorful for sure. In other words, I wouldn’t want to go back.

Also, before the Internet, the world was a lot smaller. Even with connections to others far away—by phone and by plane—people’s day-to-day connections were more limited to those in close proximity—on their block, down on Main Street, or in and around town. It took an extra effort to communicate, share, deal, and interchange with people beyond the immediate area.

At present with the Internet, every email, chat, information share, e-commerce transaction, social media exchange, and application are a blast across the reaches of cyberspace. And like the vastness of the outer space beyond planet Earth, cyber space represents seemingly endless connectivity to others over the Internet.

What will the Next Generation Internet (NGI) bring us?

ComputerWorld suggests the following—many of which are already with us today:

  • Improved mobility—like “showing you things about where you are” (for example, where’s the nearest restaurant, restroom, or service station or even where are your friends and family members).
  • Greater information access—“point your mobile phone at a billboard, and you’ll see more information” about a particular advertisement.
  • Better e-commerce—“use the Internet to immediately pay for goods.”
  • Enhanced visualization—Internet will “take on a much more three-dimensional look.”

I believe the future Internet is going to be like Second Life on steroids with a virtual environment that is completely immersive—interactive with all five senses and like speaking with Hal the computer, answering your every question and responding to your every need.

It’s going to be great and I’m looking forward to saying “Happy Birthday Internet” for many more decades, assuming we don’t all blow ourselves out of the sky first.

Filed under: Web Browser

Andy says...

On September 2, 2009, the Internet celebrated its fortieth birthday.

ComputerWorld (14 Sept. 2009) reports that 40 years ago “computer scientists created the first network connection, a link between two computers at the University of California, Los Angeles.” This was the culmination of research funded by the Defense Advanced Research Projects Agency (DARPA) in the 1960s.

This information technology milestone was followed by another, less than two months later, on October 29 1969, when Leonard Kleinrock "sent a message from UCLA to a node at the Sanford Research Institute in Palo Alto, California."

While the Internet conceptually become a reality four decades ago, it didn’t really go mainstream until almost the 1990’s—with the founding of the World Wide Web project in 1989, AOL for DOS in 1991, and the Mosaic browser in 1993.

Now, I can barely remember what life was like before the Internet. Like the black and white pictures of yester-year: life was simple and composed, but also sort of lifeless, more boring indeed, and less colorful for sure. In other words, I wouldn’t want to go back.

Also, before the Internet, the world was a lot smaller. Even with connections to others far away—by phone and by plane—people’s day-to-day connections were more limited to those in close proximity—on their block, down on Main Street, or in and around town. It took an extra effort to communicate, share, deal, and interchange with people beyond the immediate area.

At present with the Internet, every email, chat, information share, e-commerce transaction, social media exchange, and application are a blast across the reaches of cyberspace. And like the vastness of the outer space beyond planet Earth, cyber space represents seemingly endless connectivity to others over the Internet.

What will the Next Generation Internet (NGI) bring us?

ComputerWorld suggests the following—many of which are already with us today:

  • Improved mobility—like “showing you things about where you are” (for example, where’s the nearest restaurant, restroom, or service station or even where are your friends and family members).
  • Greater information access—“point your mobile phone at a billboard, and you’ll see more information” about a particular advertisement.
  • Better e-commerce—“use the Internet to immediately pay for goods.”
  • Enhanced visualization—Internet will “take on a much more three-dimensional look.”

I believe the future Internet is going to be like Second Life on steroids with a virtual environment that is completely immersive—interactive with all five senses and like speaking with Hal the computer, answering your every question and responding to your every need.

It’s going to be great and I’m looking forward to saying “Happy Birthday Internet” for many more decades, assuming we don’t all blow ourselves out of the sky first.

Filed under: Web Browser

Andy says...

On September 2, 2009, the Internet celebrated its fortieth birthday.

ComputerWorld (14 Sept. 2009) reports that 40 years ago “computer scientists created the first network connection, a link between two computers at the University of California, Los Angeles.” This was the culmination of research funded by the Defense Advanced Research Projects Agency (DARPA) in the 1960s.

This information technology milestone was followed by another, less than two months later, on October 29 1969, when Leonard Kleinrock "sent a message from UCLA to a node at the Sanford Research Institute in Palo Alto, California."

While the Internet conceptually become a reality four decades ago, it didn’t really go mainstream until almost the 1990’s—with the founding of the World Wide Web project in 1989, AOL for DOS in 1991, and the Mosaic browser in 1993.

Now, I can barely remember what life was like before the Internet. Like the black and white pictures of yester-year: life was simple and composed, but also sort of lifeless, more boring indeed, and less colorful for sure. In other words, I wouldn’t want to go back.

Also, before the Internet, the world was a lot smaller. Even with connections to others far away—by phone and by plane—people’s day-to-day connections were more limited to those in close proximity—on their block, down on Main Street, or in and around town. It took an extra effort to communicate, share, deal, and interchange with people beyond the immediate area.

At present with the Internet, every email, chat, information share, e-commerce transaction, social media exchange, and application are a blast across the reaches of cyberspace. And like the vastness of the outer space beyond planet Earth, cyber space represents seemingly endless connectivity to others over the Internet.

What will the Next Generation Internet (NGI) bring us?

ComputerWorld suggests the following—many of which are already with us today:

  • Improved mobility—like “showing you things about where you are” (for example, where’s the nearest restaurant, restroom, or service station or even where are your friends and family members).
  • Greater information access—“point your mobile phone at a billboard, and you’ll see more information” about a particular advertisement.
  • Better e-commerce—“use the Internet to immediately pay for goods.”
  • Enhanced visualization—Internet will “take on a much more three-dimensional look.”

I believe the future Internet is going to be like Second Life on steroids with a virtual environment that is completely immersive—interactive with all five senses and like speaking with Hal the computer, answering your every question and responding to your every need.

It’s going to be great and I’m looking forward to saying “Happy Birthday Internet” for many more decades, assuming we don’t all blow ourselves out of the sky first.

Filed under: Web Browser

Andy says...

On September 2, 2009, the Internet celebrated its fortieth birthday.

ComputerWorld (14 Sept. 2009) reports that 40 years ago “computer scientists created the first network connection, a link between two computers at the University of California, Los Angeles.” This was the culmination of research funded by the Defense Advanced Research Projects Agency (DARPA) in the 1960s.

This information technology milestone was followed by another, less than two months later, on October 29 1969, when Leonard Kleinrock "sent a message from UCLA to a node at the Sanford Research Institute in Palo Alto, California."

While the Internet conceptually become a reality four decades ago, it didn’t really go mainstream until almost the 1990’s—with the founding of the World Wide Web project in 1989, AOL for DOS in 1991, and the Mosaic browser in 1993.

Now, I can barely remember what life was like before the Internet. Like the black and white pictures of yester-year: life was simple and composed, but also sort of lifeless, more boring indeed, and less colorful for sure. In other words, I wouldn’t want to go back.

Also, before the Internet, the world was a lot smaller. Even with connections to others far away—by phone and by plane—people’s day-to-day connections were more limited to those in close proximity—on their block, down on Main Street, or in and around town. It took an extra effort to communicate, share, deal, and interchange with people beyond the immediate area.

At present with the Internet, every email, chat, information share, e-commerce transaction, social media exchange, and application are a blast across the reaches of cyberspace. And like the vastness of the outer space beyond planet Earth, cyber space represents seemingly endless connectivity to others over the Internet.

What will the Next Generation Internet (NGI) bring us?

ComputerWorld suggests the following—many of which are already with us today:

  • Improved mobility—like “showing you things about where you are” (for example, where’s the nearest restaurant, restroom, or service station or even where are your friends and family members).
  • Greater information access—“point your mobile phone at a billboard, and you’ll see more information” about a particular advertisement.
  • Better e-commerce—“use the Internet to immediately pay for goods.”
  • Enhanced visualization—Internet will “take on a much more three-dimensional look.”

I believe the future Internet is going to be like Second Life on steroids with a virtual environment that is completely immersive—interactive with all five senses and like speaking with Hal the computer, answering your every question and responding to your every need.

It’s going to be great and I’m looking forward to saying “Happy Birthday Internet” for many more decades, assuming we don’t all blow ourselves out of the sky first.

Filed under: Web Browser