Non-endorsing links - nofollow and HTML5 VoteLinks
“Indexing and tracking applications treat all links as endorsements, or expressions of support. This is a problem, as we need to link to those we disagree with as well, to discuss why.”
By including the attributes: rev=”vote-for” or rev=”vote-against” we can indicate in the hyperlink whether we agree with the sentiment in the linked to post, or not. Cool.
Looking ahead, search engines will be able to have more insight into what type of relationships a website has with another via HTML5's VoteLink attribute, as well as the existing "nofollow" for commerical links.
Search results could start showing the equivalent of antonyms on viewpoints - a search for "Labour" could display the most vilified Conservative result as well. (quite difficult in today's centrist politics!)
