Twaddlings about Twitter and Twilight
The following is also my write-up in this Month's Fanatical VoicesIt's 4 weeks to the New Year and it's going to be a mad race till the end for us. Well, except for those who are caught in the Twilight whirlwind, stuck under the New Moon. Speaking of which, Twilight: New Moon is one of the fastest rising search terms this year at no. 6, according to the 2009 Year-End Google Zeitgeist. And at no.1 is Michael Jackson, whose death was clearly the most significant moment of the year. But result no. 4 (8th on the Malaysian Zeitgeist) sums up 2009 for us - Twitter. (And at the disgust of English teachers and linguists alike, it's also the word of the year; Vampire is no.5 *wink*)
But the highlight is seeing clients jump onboard and embrace it. Twitter's integrated into most, if not all, of our work. PJ Hilton uses it to promote its food outlets and engage patrons while RapidKL uses it to inform customers about delays or service interruptions. The Multimedia Development Corporation (MDeC)'s recent IAP Learning Symposium used Twitter to engage with participants and accept questions from the audience. And for this year's World Contraception Day, website visitors could make a pledge to help prevent unplanned pregnancies and share it on Twitter.
Looking ahead to 2010, we're excited about our clients' adventurous spirit and their willingness to experiment with new platforms. Stay close and you'll get a whiff of what we're cooking with things like Foursquare, geo-tagging, hyper-local search, and needless to say, the iPhone. Till we meet, or tweet, have a blessed Christmas season. (The next time you see me, ask me about Satoo.TV.)






















