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iDon't feel inspired by the Droid teaser TVC #iPhone #antiPhone
The Motorola Droid teaser. The tired "stack up our features against Apple's features and you'll see that we give you more bang for your buck" argument. Meh. Do you think that works? Do you think people buy Apple products because they're more bangy for bucky?
- People buy Apple because Apple inspires. That's the top of the line.
- And their stuff are awesome. That's the bottom line.
- Price comes somewhere in the middle.
Not to say Droid won't be great. It might. I'm expecting great things from Android.
tvc Critique
btw, did you notice how the music is light and happy a la Apple when they're stating all the "iDon't" statements? And then, when they cut to the distressed Droid titles, the soundtrack takes on an ominous Megatron-is-creeping-up-on-you tone. Attack ads tend to "advertise your fears" even more than regular "buy me - I'm cheaper and better" ads. Don't you think?
What if technology could make you feel... like buying a MacBook? @adsoftheworld
A beautiful, beautiful tvc. Absolutely evocative shots cutting in one after another.
Then the last shot reveals that they're selling a MacBook knock-off.
It's not, of course. It's a Sony Vaio. I have great respect for Vaio. (On a related note, I think the Vaio logo rationale makes it one of the most amazing logos around.) If you were to put a gun to my head and yell, "Buy a Windows machine! Buy it! Buy it now!" I'd buy a Vaio. (Contrary to what you might have heard, I won't die for Apple.)
Why then did its designers see fit to take design cues from MacBook and MacBook Pro? It doesn't do justice to Vaio, to this tvc, to humanity, to the divinity of art.
Stop the insanity. Invent something new.
On the other hand, it is crazily difficult to improve on minimalist designs. (Perhaps that's the genius of Apple design.) But it's still possible to differentiate. Remember when all computers were beige boxes? Remember what Apple did with the juicy, fruity iMacs?
("Yum.")
They look gaudy in hindsight, but they *differentiated*. They *innovated*. They *created*.
Now, non-Apple designers, please, go do the same. It's been 11 years since the iMac, after all.
...
A similar rant on HP:
http://alphalim.me/pix-hp-confirms-it-i-scream-you-scream-we-all
Pocari Sweat TVC
I just realized this.
In this Indonesian "Eid Mubarak" TV commercial ad, an arabic inscription is added on the top of the Pocari Sweat logo. This is Pocari Sweat's Indonesian ad for 2008 and 2009 Eidul Fitr.
In 2008 and 2009 ad for "Ramadan", the Muslim fasting month, the logo also appears.
The inscription never appears in other series of Indonesian Pocari Sweat ads that are not related to Muslim tradition.
So much for the capitalism whore a.k.a. consumer proximity..
Note: to date, Indonesia is not an Islamic country, despite being the largest Muslim-populated country.
"Old Spice appeals to a range of douchebags"
I'd favourited this from Wieden + Kennedy's own feed, but I liked the headline applied above by adfreak ;).
Advertising: Where has my rice gone to?
Being a farming country, a top 3 in rice exporter that feed the world population does not mean its own citizens get the same quality of rice that the rest of the world does.
Why?
We need to export the best quality rice for the sake of competitiveness and margin.
This is a newly launched 30s TVC of "Chat", a Thai rice brand captures the issue in a funny way!
Time to change the way we think about mental health
I've just finished reading a critical article about a campaign I've been working on. I think it's worth drawing attention to because it's followed by a loooong string of comments which add an extremely important dimension to the issues touched on in the campaign.
Above all, there are tons of comments from people who have been affected by mental health problems as well as senior Time to Change people who've been leading a massive research project about it. These are the people at the heart of the campaign objectives, they know first hand about the problems that we're trying to tackle, and for once those opinions are getting a proper public forum to be heard.
If you haven't seen the TVC or the posters, press or online work, take a look at the Time to Change website www.time-to-change.org.uk and let us know what you think via the forum, this blog, your own blog, youtube, twitter, the facebook group, whatever.
Even better, take the "What would you do?" quiz and compare your reactions to real-life experiences.
I'm betting that (if you haven't already experienced a MHP) even reading this you're probably thinking that this is important for others but irrelevant to your life. That's pretty much how I felt when I started working on it.
That's why this stage of the campaign is aimed at those of us who don't yet equate mental health problems with discrimination, so that eventually we won't even have to debate it.
Mr. W
I love it when an ad can hold me in suspense, make me laugh and keep me guessing. I love it when all the pieces come together and you’re left sitting thinking, ‘that was genius, let’s do it again!’ This is one of those ads.
