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Make the Most of YouTube

Edelman distributes a weekly list of digital tips and tricks to all of its worldwide employees called the Friday5. Today I had the honor of authoring a Friday5 about YouTube best practices.

Make the Most of YouTube

Why It Matters

YouTube recently reached one billion views per day. They’ve also gone live, increased advertising opportunities and updated their channel and video editing capabilities.

Embrace Clip Culture.

Keep your video short and deliver your message quickly. Effective short-form YouTube videos should be under two minutes. Incorporate unique visuals, flashy graphics and known personalities to keep eyeballs glued to your video.

Quality over quantity.

You don’t have to put out a video every week to keep your channel interesting. Determine the most compelling way to connect your message with your audience – humor, anger, fear, breaking news, etc. – and weave this tone into your video’s message. One compelling video is always more effective than five boring videos.

Some popular YouTube channels evolve into “vlogs” where they post short videos on a hyper-regular basis. This is only effective once you have developed a solid subscriber base, and the most successful vlogs manage to be attention-grabbing every time.

Tag, tag, tag.

YouTube uses the same Google search algorithm to crawl and index videos for search. However, the bots aren’t watching your video – they are looking at your title, description and tags.

Tag liberally and include tags for any topics, people, organizations, locations and ideas that are mentioned in the video or are related to the content of the video. Also, you can add tags to your YouTube channel in the “Edit Channel” form. These tags should be more general terms that describe your organization and channel as a whole.

Promote it.

YouTube advertising is no longer just for the Brand Channels that spend thousands of dollars to partner with YouTube. YouTube’s new Promoted Videos program works just like Google AdWords – you design your ad, choose your keywords and bid on a cost-per-click basis. YouTube is the second largest search engine in the world – take advantage of the traffic and promote your video.

YouTube provides a Call-to-Action Overlay that is unique to Promoted Videos. This semi-transparent bar displays a title and URL over the bottom of your video and allows you to link your video to any website you choose.

Measurement beyond views.

The most common YouTube statistic is views, but this does not tell the whole story of your video’s success. Use YouTube Insight to drill down to daily view counts, as well as demographic and geographic view distribution, and look at “community engagement” statistics to see when viewers are rating and commenting on your video.

When you upload a video, use TubeMogul to examine viewer when viewers stop watching your video, where your video is embedded, detailed geographic breakdowns and more.

How do you make the most of YouTube?

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Ping.fm is a bit too smart for me when it comes to tags! But now I read the posting tips and now everything is crystal clear! ;) pingfm

Using simple tools to deal with File Clutter on Mac OS X

Dealing with file clutter remains a challenge for all of us that like to increase their personal productivity and review, filter, sort and file new documents or downloads as effective and efficient as possible, but at the same time make sure we are able to retrieve them in at least the same time.

Sticking with Finder

Personally, I've tried many solution to deal with file clutter. I went from "heavy-weight" file management solution like Yojimbo, Together or DevonThink to more "light-weight" ones such as Shovebox. None of them really did the job for me as I've either seen to slow performance, have been over oder underwhelmed by the the available features, but most of the time I just missed the Mac OS X Finder, which I think is still the best file management available.

The simple and minimalistic, but efficient solution

Hence I wanted a minimalistic, Finder-based document management approach that complied with the GTD methodology and delivered the greatest possible integration with Mac OS X. Finder was the choice, however, what I missed in Finder, and that was really the only thing I missed, was the ability to tag files. So my solution to deal with file clutter involves Tags from GravityApps to apply tags to all my documents (Tags goes way beyond this, by the way). In addition I was looking to make the entire process as keyboard centric as possible, especially the part where I move the documents in the appropriate folder. LaunchBar, a Quicksilver equivalent, does a great job for me in that respect. Watch my screencast above to get a glimpse of my simple solution in action.

You will also see how I organise my documents and especially dealing with reference material, being the GTDer I am, in the video.

둥실둥실 구름태그

Genrelised

A place for everything and everything in its place
Everywhere I go I am marginalized, Compartmentalized, Categorized
I am judged, I am surveyed, I am estimated, I am measured.
I am put into a neat little corner of your mind, with all the others who look like me, dress like me.

It does not matter that I am no one thing.
I look different each year.
Dress differently when it suits me.
Talk differently when I feel like it.
Walk differently when I am happy, or I am sad.
My place has already been allotted.
My tag fixed. My category decided.

Why must we see people like life is some giant Record Store?
Every one of us existing in our little category, our own genre, our own classification.
Each artists and album arranged alphabetically in the shelf where they belong.
So tell me, am I Hard Rock? Am I Punk? Am I World Music?

I know what you’re all thinking to yourselves… The burgeoning question that is eating away at your mind, your very soul…

Why did he say Record Store? Who listens to records anymore?

- Zafar Khurshid (C)

Tagging

It's good to sort!

Peru Who Cares

This was a drunk night, a night when all I see some how seem extremely cool or has some hidden message behind it that only I get. It's the night it all makes sense in your head, just like it did the night before, but you certainly woke up the next morning realizing that poem you composed was garbage, that illustration you scribbled into the napkin was nothing but naked stick figures.  Yeah, this photo felt like that the day after, but I've decided to post it, because you can really never go wrong with bar restroom art. This one was taken at Lucy's East village NYC, Ave A between 6th and 7th.

DSORe POLL s442

Instant Survey: Do you like the proposed alternative to Earn-A-Buck?

The state Natural Resources Board approved hearing dates and locations for proposed changes to Wisconsin’s 2010 and 2011 deer hunting season structures. The changes are based on recommendations developed by a public panel created by the Natural Resources Board and charged with finding effective and hunter-supported alternatives to earn-a-buck. The proposed changes can be found in the Natural Resources Board meeting agenda available on the DNR Web site: 

http://dnr.wi.gov/org/caer/ce/news/hearmeet.html

The public panel included representatives of hunting and conservation groups, agriculture, county forests, university, and woodland owners. The panel’s complete report is available on the advisory committee Web site at http://deerherd.editme.com/

Here is a summary of the proposed changes:

1. November firearm season. Statewide 16-day beginning two Saturdays prior to the Thanksgiving holiday. CWD zone would use the same dates. Season would be the normal bucks plus variable quota system.
2. Archery seasons. Open statewide on the Saturday closest to September 15 and continues through the Thursday immediately prior to November firearm season. Statewide season reopens on first day of the November gun season and continuing through the second Sunday in January. In herd-control units, the archery season would continue through January 31. Bonus buck incentive for all hunters beginning December 26 through January 31 in herd control units. CWD zone would use the same dates.
3. Youth season. Statewide 5-day either-sex season beginning the second Saturday in October. Saturday through Wednesday.
4. Early muzzleloader season. Statewide 5-day, antlerless-only by permit beginning the second Saturday in October. Saturday through Wednesday.
5. October herd control firearm seasons. Herd control units only. 5-day, antlerless-only season beginning the second Saturday in October. CWD October season would use same dates. Saturday through Wednesday. When October herd control seasons are held on lands that are part of the Kettle Moraine State Forest, the five- day season will begin on the Thursday nearest October 27.
6. Late muzzleloader season. Statewide 7-day season beginning the Monday immediately following the November firearm season (Bucks plus quota). CWD zone would use the same dates.
7. December firearm season. Central Forest & Farmland zones. 4-day, antlerless-only season beginning the Thursday immediately following the late muzzleloader season. Appropriate antlerless permit required. CWD zone would use the same dates.
8. Holiday herd control firearm season. Central Forest & Farmland zones. Herd control units only, 10-day antlerless-only season beginning December 26th. CWD zone would use same dates.

The rule also includes: a bonus buck incentive where hunters harvesting an antlerless deer in herd control units beginning on December 26 with this incentive are eligible for a bonus buck tag valid through the end of all deer seasons; and public/private land tags for herd control units only and only outside of the CWD Management Zone. Herd control tags will be specific to public or private lands. Public land tags will be issued based on the percentage of public land within herd control units.

Vintage Labels and Tags

via designworklife.com