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Survey: in 2010 marketers plan to increase marketing spend (89%) in email (69%) and socialmedia (59%) http://bit.ly/7cEJ4A
via Ping.fm
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Recluse/Hikikomori Survey
Here's a recluse/hikikomori survey I've created using PollDaddy:
Click here to take the survey.
Let the World in on Seventh Grade Geography
Seventh Grade Life takes on an unusual Geography project.
It links to a Google Documents form requesting some basic information from people around the world and the places where they live. I'll bet they've never heard of my location before. What about yours?
This simple little page shows how online involvement can make learning a real adventure for students. The variations are endless. If you have a moment to spare, drop in on the page and put yourself on the map.
Less bugs, please
Bugs, bugs, bugs
Software bugs are annoying so I fixed some more.
- Repeatedly uploading files would not work in Internet Explorer. This was a caching issue.
- Don’t log file names during download. Nobody seemed to care about this bug but it was easy to fix for the next version of media.io.
Time for tests!
It’s no secret I love testing. I’m a bad designer and a bad copywriter, but I don’t have to be good because I can let my users tell me what they like. In the next days, I’ll start another multivariate test that should answer some of my questions regarding button and help text placement.
Survey
I would like to find out how you use media.io and I have created a short survey. If you have 30 seconds, please take the survey. Thank you!
New upload layout
I mentioned that people are occasionally uploading files but never converting them. In response to that, I’ve completely redesigned the file upload. You can see it in the screenshot below. Soon, when you convert audio at media.io, it’ll be painfully obvious how much data you’ve already uploaded.
Corruption, Transparency and Communications
Transparency International has just published their new Corruption Perception Index. The index measures the perceived level of public-sector corruption in 180 countries and territories around the world. The CPI is a "survey of surveys", based on 13 different expert and business surveys.
Corruption, both in private and public sectors, hinders economic development and/or recovery. It means a loss of money, time and energy with outcomes that fall short of legitimate expectations. The results of the survey speak strongly in favour of open Governmental process, business transparency and good communication practices to all types of audiences.
To my disappointment, Finland dropped from the last year’s results (1st to 6th) and Greece dropped even more (from 57th to 71st). It’s time to clean the act up. All of us in communications business can do better in ensuring that we help to uncover issues, solve them and move ahead.
Politics and Public Affairs online: Edelman Capital Staffer Survey
Last spring, about a month before the European Elections, I wrote a short piece on online campaigning to the www.knowhow.gr which is our company blog. I suggested that the example of the US Presidential elections and the coming of age of internet and social media in Europe would have an impact on the way political campaigns are made, even if the core of the issues remain the same.
In the run-up to the Greek General Elections of 4 October this year, my current boss, Stathis Haikalis, made several observations on the state policy making and online communications in Greece. His seven key points – or recommendations – on online comms and policy to politicians were:
· Online communications need time and commitment;
· Honesty rules;
· Learning by doing is a good start;
· Taking advice from professionals makes sense;
· Online communications on politics need to maintain the passion of policy making;
· Being online is not free, nor cheap, but it can be very effective; and
· No to empty slogans, yes to dialogue.
Moving away from Greek debate, I have followed the UK Conservative stumbling on the EU issue in the run up to next year’s elections (which makes me feel sorry for those UK Conservative friends whom I know to be pro-Europe). What’s at stake are those age old 3+1 issues I already mentioned in my spring post. As for the way in which the campaign is going to be affected by Twitter and other means of internet-based tools, my former boss and the head of Edelman in Europe, David Brain, explains this eloquently. It seems to reinforce the view that the next successful campaign will be as authentic as the candidate, as authentic as any brand to which the meaning is given by the consumer‐voter.
At a more general level, while the European political campaigning online is still behind the US, but picking up speed, there’s really no considerable difference in the way that politicians and their staffers use internet as a policy making tool. In September, StrategyOne, Edelman’s research arm, surveyed 396 seniors staff members from key capitals in the U.S. and Europe to determine the perceived value of the Internet as a tool for policymakers to connect with local residents and communities; determine the credibility and trust associated with social media networks; and compare the Internet’s influence on policymakers internationally.
The full results are here, but let me highlight some of them.
First of all, it is clear that online information plays a role in getting grips with and shaping policy positions. This is the case in the US as well as in Europe. Also, on average, some 40 % of staffers use blogs to monitor policy news, policy opinions and to reach constituents. However, politics is personal. Therefore, face-to-face meetings are still essential. Altogether 90 % of respondents think that personal meetings are effective way of communicating with constituents. Online communications can supplement this: according to the survey, Facebook is being used by two thirds as a proxy for face-to-face communications with constituents. In terms of effectiveness, the US Congressional staff rank digital communications’ impact highest, European Parliament staff second highest and the German Bundestag staff third. French and UK Parliamentary staff are next. It is no surprise that the first three are also the three most active users of digital communications themselves.
Secondly, politics is local. Typically, apart from checking emails, the first point of information for staffers in the web is local/national newspaper website.
Thirdly, there is a gap in online communications between professional use and personal use. While staffers employ lots of web2.0 tools for personal use, most remain at web1.5 in policy role. In addition to this, the perceived effectiveness of online tools in reaching members remains low (apart from email). This, in my opinion is the crucial issue. If the politicians and their staffers can be helped in bridging the personal and professional as well as digital and face-to-face, we would take a major step in redefining the public affairs and lobbying toolbox.
Latest Spa Consumer Trends
This research by Coyle Hospitality Group also includes insights on the following:
- Most booked treatments - Massage
- Factors influencing spa-goers' enjoyment - Relaxation
- Importance of specific spa facility offerings and spa attributes - Relaxation room, Cleanliness
- Spa guest loyalty
- Spa purchases
- Gift certificate purchases - In location
- Choices that would provide the most value to their overall spa experience - Bargain/discounted prices
- Where the spa goers look for spa deals, packages and offers - Online
Read the entire research via coylehospitality.com
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Opinio 6.2.2: Complete survey solution for any platform featuring flexible survey design. http://bit.ly/hP15R
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Apple Survey
Pelanggan Apple yang Terhormat, Apple ingin mendapatkan umpan balik Anda mengenai pengalaman servis iPhone terakhir anda di Penyedia Jaringan Telepon setempat anda. Jawaban yang anda berikan dalam survei ini akan dipergunakan untuk merperbaiki servis dukungan dan produk kami. Informasi ini tidak akan digunakan untuk tujuan pemasaran. Untuk informasi lebih lanjut menggenai bagaimana Apple mentraktikan informasi pelanggan, sila lihat ke Apple's Kebebasan Pribadi Pelanggan Kebijakan di http://www.apple.com/id/legal/privacy. Jika Anda ingin berpartisipasi dalam survei web ini, klik saja pada alamat web (URL) yang ditampilkan di bawah. Pengisian survei ini akan memakan waktu sekitar 3-5 menit. Kami menghargai waktu yang anda gunakan untuk memberi tahu kami seberapa baik layanan kami dalam memenuhi harapan anda. Hormat kami, Layanan dan Dukungan AppleCare
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Apple menghargai hubungannya dengan anda. Jika anda ingin agar Apple tidak menghubungi anda untuk survei pelanggan di masa depan, silakan klik alamat web (URL) yang ditampilkan di bawah. Catatan: Kami tidak dapat menanggapi pesan yang dikirim ke akun e-mail ini. Silakan hubungi Penyedia Jaringan Telepon Anda atau kunjungi situs web dukungan Apple jika anda memerlukan bantuan lebih lanjut.
via mail.google.com
Got this e-mail today, and did their survey. My iPhone broke a few months ago, where the screen would just mess up and I can't touch anything (but the screen will act as if it were touched randomly all over the place). Took it to the Authorized Service Center in Mulia Tower, 55th Floor in Gatot Subroto, waited for about a week and received a new iPhone back.
I loved the whole process, but the only thing that annoys me is the time taken. Well, I can't blame them because I am living in Indonesia and the iPhone have to be sent to Apple South East Asia in Ang Mo Kio, Singapore to be checked and to see if I can get a new replacement phone - but still, one of my friends who bought an iPhone at New Zealand could get the phone checked and get a new phone at the same day at an Apple Store.
So yeah, that was my only complaint. Otherwise, I love Apple's Customer Service. I guess it's one of the perks of buying this iPhone through Telkomsel instead of going to the black market, huh? And my iPhone was Jailbroken - I just have to restore it back to its factory settings (with a click on iTunes) before sending it for repairs. Oh, and I was kind of surprised that the whole e-mail and survey is in Indonesian. I expected it to be in English.
Mixed results of Greeks turning to experts and "people like me" on H1N1 vaccination
There are some very interesting news on the H1N1 vaccinations and the way Greeks gather information on this topic. I think the core of the bad news can be summarised in the following number:
63 %
This is the percentage of the Greeks that is planning not to be jabbed.
The data by Public Issue which was made public by Kathimerini Newspaper on 10 November clearly shows that wisdom in this issue comes by age; the older the respondent, the more likely he/she is to get vaccinated. And it’s also possible that in the good Greek manner, the closer the real deal comes and the cooler the autumn and winter get, the more people will reconsider, irrespective of the age group.
The above picture shows the age groups, in blue colour the percentage of those who don’t want to be vaccinated and in red those, who do want to take the H1N1 jab.
It is also news that television is not the uncontested key driver of the information regarding H1N1. In fact, this may be the first time ever that the role of television as information source drops below 30 %. Greeks are, for the good or bad, turning to experts, each other and internet.
Television still tops the chart, but healthcare professionals, Internet, newspapers and “people like me” form together a whopping 49 % share of the H1N1 vaccine information cake. This development is in line with Edelman’s well-known Trust Survey. It is even more interesting, when one takes into account the figures from Public Issue’s 2008 survey of trustworthiness in Greece.
The Greek 63 % figure is not particularly high compared to other EU countries, but what bothers me is that it is misguided. What bothers me even more is that it is misguided, perhaps not so much by sensational television news (which we could well expect), but by highly trusted representatives of Universities, Internet communities as well as friends and family, i.e. “people like me”. And herein is the big problem that we now face.
Can communities get it wrong? How can the situation be changed? Would the Greek citizen news agency be self-correcting, in the same way as Wikipedia is? While we all probably are glad that there is a tangible shift towards a new type of information gathering and sharing, we are equally puzzled by the outcome of it. Will this increase the likelyhood of an epidemic in Greece?
