Explore Posterous
Search posterous
Search all posts and users. Type a name, type a favorite song title, whatever! See what comes up.
More posterous blogs
Here are posterous posts filed under starbucks...
Starbucks Love Project
Add your voice to the Starbucks Love Project, a worldwide singing event in support of the fight against HIV AIDS in Africa.
The website also allows you to create a Love drawing and add it to their Love gallery. For every submission, Starbucks and (RED) will contribute 5cents towards the Global Fund to help fight AIDS in Africa.
A brief stop in Gainesville, Fla.
Just stopped by the Starbucks on Archer and wow how Gville has grown up! I think the Ben & Jerry's shop is a nice addition!
Sent from somewhere with my iPhone
oh snappd.
thanks to obscure-perception, peachpiefashion, doereime, and starbuckslove @ tumblr for the photos
Why Starbucks' Via Might Not Be Doomed - Scott Anthony - HarvardBusiness.org
There are three specific things to like about Starbucks' approach:
- Starbucks consciously built an affordable solution. Via is substantially cheaper than buying a cup of coffee brewed in Starbucks (though it is more expensive than other instant coffees).
- Via enables Starbucks to bring consumption to new contexts. I am now going to buy Via to stick in my briefcase so I can enjoy it in hotel rooms or other contexts where good coffee isn't available.
- By offering Via within its stores, the company isn't shying away from the potential conflicts that low-end loving approaches can encounter. While there is some risk that Via will cannibalize higher-margin items, it is more likely that by attracting nonconsumers ̬ Starbucks fans who don't regularly buy instant coffee — will lead to consumers spending more money in aggregate on Starbucks products.
Loving the low end isn't easy. A recent article in BusinessWeek highlighted how some baristas are balking at pushing Via. You see, Starbucks has such high hopes for Via — instant coffee is a $21 billion market after all — that it is pushing aggressive sales tactics that some feel run counter to the Starbucks "vibe."
Good info on how to roll out a radical technology innovation.
Thanks Facebook: social media inspires compassion in companies this holiday season
A new found altruism?
It's interesting how social media has affected brands and their marketing initiatives Has anyone noticed?
Because the hard sell doesn't work any more, because you can't merely push a campaign at consumers and hope they notice, because the days of MadMen marketing kings are gone, there is a new altruism in companies this holiday season..and it's being ushered in through everyone's new communications channel, social media.
Now companies can't wait to prove how charitable they are in order to generate awareness, and social media is providing them the tools.
Lands End is supporting a used coat drive in Boston (http://www.bigwarmup.com/), Travelocity is promoting carbon offset, (http://bit.ly/8HedMs) Stella Artois is selling environmental awareness (http://www.youtube.com/user/stellaartois), Starbucks is supporting World Aids Day (http://bit.ly/4RrTW7) and Coke is turning Copenhagen into Hopenhagen (http://bit.ly/4GcI8u). It's truly wonderful. The US consumer accounts for approximately 83% of all charitable donations and it's a great thing if corporations want to increase their percentage too.
Thanks Facebook!
Craving a Starbucks Treat
via Pixelpipe
AGC on Seattle's Lake Union -- Home of SeattleResults.com & Coldwell Banker Bain
The private office of the Dynamic Duo (aka known as SeattleResults.com) is two
floors above the awning...last section of windows on the left! (Look hard and
you might see our Christmas Cactus in the window.) We have a spectacular view of South Lake Union and the Space Needle. Oh! And here's the best part, our clients can come to our office, grab a latte at Starbucks (located on Level 2) then after we finish our business, take the elevator back down to Level 1 or Level 2 for lunch, dinner, drinks or Happy Hour at McCormick & Schmick's Harborside! That bar has seen many happy clients. :)
