A couple days ago, we launched several new features aimed at enhancing the professional conversation in LinkedIn groups. We call one of those features “following”.
Following makes it easier for you to see contributions made by your connections and other people you value within your groups. To get you started, you’re already following all of your connections and they’re following you. But it doesn’t stop with your connections: to follow someone who is not a connection, just click “Follow Their Name” under their name on a discussion page or on the Member page in your group.
Now when you go to your My Groups page, you’ll see updates about what the specific people you’re following have contributed to the groups you share. Updates from the people you’re following (and your updates to the people who are following you) also appear on the Overview page of each group you share. All of this makes it faster and easier to interact with your own personal “group within the group.”
For more information about Following, check out our FAQ.
I am a huge fan of what LinkedIn could do, but the site's functionality hasn't kept up with other sites. I think this is a solid improvement and certainly gives hardcore users another valuable feature.
Just reading NSFW: After Fort Hood, another example of how ‘citizen journalists’ can’t handle the truth by Paul Carr. The entire article by @paulcarr is worth a read, it has some compelling points.
However, one thing popped out at me. In the excerpt below is a great example of a double standard. An ordinary person is criticized for acting just like a journalist - accused of staying objective & reporting instead of stepping in to help like a human being.
Why is it ok for a journalist to stand by & simply report carnage but not ok for an ordinary person?
Even if you’ve seen the footage before, you should watch it again. But this time bear in mind the following: the cameraman was not a professional reporter, but rather an ordinary person, just like the victim. And what did he do when he saw a young girl bleeding to death? Did he run for help, or try to assist in stemming the bleeding? No he didn’t.
This is a topic going round and round my head at the moment that I would like your feedback on. It may or may not have any legs what so ever...
Unless people have had some contact with social media through friends, getting involved in the community could be described as nerve racking. Who to connect with, what to say?
In reality though I’d guess that a high percentage of people joining have some knowledge, albeit minimal, of the world of social media. For those that have not dabbled it can be a nerve racking and frightening time.
Ok there are guides to using social media, how to connect and more, but it’s not until you dip your toes in the water that you discover the diversity of people, the topics being discussed, and helpful hints/links being shared; now you’re starting to feel comfortable.
I’ve slowly been introducing clients to social media, the initial reactions range from fright; to looks of “are you mad” to out right excitement.
The majority of people at some time have been apprehensive when being introduced to new (alternative) ways of doing things; others are really eager to dive right in and give almost anything a go. But there is also the group who think they don’t need to try anything new, that social media is only for the young, and then we have those who say; “I’ve always done things my way, I don’t need to change the way I’m doing things”; I’ve recently been dealing with one company who typify this.
This client has been using telephone, letters and fax for so many years to promote their business, that when I first suggested social media the look on their faces was one I wish I had been able to photograph; eyes rolled, jaws dropped, people looked at one another; it was truly a scene of panic.
When I explained that their current way of communicating was one of using a loud hailer shouting out to the world, hoping someone would hear it, and maybe just maybe someone would contact them. They sat up when I said that their methods were like a one way street, what they needed was a two way street. They needed to be able to hear what people were saying about them, that they needed means to really communicate with their market, connect and join in the conversation.
After a quick look through some examples of what is possible using social media, they said “Let’s do it!” So fax broadcasting has gone, direct mail and cold calling will be used more strategically.
Within the next few days they will join Twitter and FaceBook to start the ball rolling; they understand the needs to share information, offer advice/tips, join in the conversation, and become part of the community.
They have gone from state of panic to one of excitement, all in the matter of a few days. It will be interesting to follow their progress, which I’ll be doing and will update you one how they’re going, when they’re comfortable they will follow you and join in your conversation too.
Got any tips I can share with this client?
Stay tuned…
Come la stragrande maggioranza degli Italiani non ho potuto sperimentare TheFacebook, la prima versione del popolarissimo Social Network. Lanciata nel 2005, FaceBook è nasce infatti come una rete riservata agli studenti dei collage e delle università statunitensi, che è rimasta pressoché sconoscuita qui da noi fino al 2007, per poi esplodere nella seconda parte del 2008 (4,2 milioni di iscritti a settembre '08).
Con piacere ho pertanto scoperto la grafica della vecchia home page di FB (nella foto) sfogliando questa galleria di immagini che documenta le principali trasformazioni di alcuni tra più noti social network.
One of the features I like on Twitter is the search engine
Recently they’ve even improved it, so that you can do a search on twitter for a specific topic while logged in. You can search for industry specific topics, keywords, and phrases to see what people are tweeting about, in relationship to what you offer.
For example, if you’re a business owner who creates wedding invitations, a search phrase to use would be wedding invites or wedding invitations. You would enter the information into the twitter search box, and press search.
Twitter will then display real time results for the phrase you searched for. Those results will show you what people are saying about that specific subject, and can sometimes be useful as a way of determining what someone needs. Below are search results I got when I typed the phrase wedding invites and searched for it.
As you can see there’s some definite conversation around wedding invites, but not all of them will be ones that a business would send a reply to. However, LisaWeddingGirl, Fastpitch, and maxturner are a few people that someone who does wedding invites could make a response to. To make a response you simply hover your mouse to the right of the message by the person and click on the arrow (see picture below). Then an @ symbol and the name of the person will be displayed and you can write your response.
When making a reply, I don’t recommend replying with a link. Reply, instead, with a helpful suggestion, and if you get a response, follow-up with another one, and then follow up with a link. Remember, you need to build rapport, and a relationship with this person, before trying to direct that person to your website. Also, there’s no guarantee that the person will go to your website, but in general, if someone feels you are being helpful, they’ll at least check it out.
The search engine on twitter is pretty powerful and useful. I recommend logging onto the twitter site directly a couple times a week, at least and doing a search on what people are commenting on that relates to your industry. If you’re feeling really adventurous and want to take you social media marketing up a notch, do a search on twitter a couple of times a day on words or phrases that are associated with your industry and start making some responses to people.
Taylor Ellwood
Business, Writing, & Social Media CoachCopy and paste this code into your website to create a link to this post.How to use Search on TwitterShare this post