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SMT: Half of us search for brands after seeing them on Twitter http://bit.ly/nBIw3 Social
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If You Have Multiple Macs, iPhones, Then Apple's MobileMe Is a Bargain.
Good article on Apple's MobileMe service.
Apple has finally assembled a set of features for its hosted MobileMe service that makes it worth its subscription fee for the right user. As a critic of the service in the past, I find myself with naught but praise these days.
I agree with the author. I, too, was a critic of MobileMe when it first transitioned from MobileMe. In fact, I was critical of it before the bigger guns joined in. Over the course of many months, and now nearly a year and a half, it has become an indispensable tool I rely on daily.
Take a look at the chart below. Spanning three Macs, three iPhones, an iPod touch, and three PCs, look at all the information MobileMe is holding together for me:
The purple Ws denote using the web interface, the red Xs denotes using Webdav disk or other method to access documents on iDisk.
Notice there's one component I choose to keep consistent across every item: calendars. It's amazing that any change made on any of the 10 items will show up on the others in just a minute or two. Yes, it "just works".
Tying this all together was little more than visiting a system preference on the Macs, logging into MobileMe, and checking a few boxes. On the iPhone it's pretty much the same, and on the PC there's a MobileMe control panel to install and use. You set, then forget, it just keeps in sync after that; I never have to think about it.
I'm not even using every sync feature. If I wanted, I could sync Dashboard widgets and Preferences across the Macs. I don't do so only because the varying screen sizes means I use different widgets and prefs on these machines.
Further, there are other features I use not listed on the chart, like the excellent "Find my iPhone", and the ability to wipe data off a device. I have these features enabled on all four mobile devices. It's great.
People balk at MobileMe because they claim Google or Yahoo or Microsoft provide email, contacts and calendars for free. True, but MobileMe does so using powerful native apps on Macs and the iPhone, and is so much more than just email anyway.
Bottom line is I'd have to collect numerous third-party apps (e.g., mail, drop box, Google sync, etc.) to try to get all the above items in sync, and they still wouldn't cover all the bases, nor be anywhere near as easy to administer. I consider MobileMe a bargain, and can't imagine my computing/mobile life without it.
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SMT: Video: If Saul Bass Designed the Star Wars Opening Sequence http://bit.ly/kmk26 Social
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SMT: A Blog is a Better Social Media Hub Than Twitter http://bit.ly/1yIXoZ Social
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Picnic Breakfast on Sydney Harbour Bridge
via funzu.com
How great is this? Six thousand Australians (from a reported 190,000 applicants) were chosen to enjoy Sunday morning breakfast on the Sydney Harbor Bridge.
This was not a trivial thing. Aside from shutting the bridge down, you can see they laid grass across the entire span upon which to sit and enjoy the meal. What a cool thing for a major city to do! More pictures at the above link.
Brands beware: the social media backlash — Social Media Marketing UK - Brands and Social Media Blog
How do customers respond to experiences of online transactions and what does it mean for your brand?
