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susanl says...

I'm curious about this post-by-email functionality in the midst of supposedly writing a final paper.

It is currently pouring hard, and through any one of the eight windows in the well lighted study, I am graced with views of sparkling droplets wedged on branches, lees, and telephone wires.

Cheers to cold, wet approaching winter nights...

Filed under: secrets

susanl says...

This past semester, I quite voluntarily enrolled in a philosophy course, Nietzsche.

God is dead!
Yes, and so is my free writing spirit.

As a designer, I am much used to sprinkling my reports with pictures. Ones that evoke the right emotions, demonstrate my point, or pitch a new look. The last time I wrote a document without mandatory pictures was perhaps first semester freshmen year. Though, maybe that doesn't count seeing how as a required prerequisite for every incoming student, it is thus catered to be an easier course; ensuring everyone passes is a priority. So, let's consider this the first real writing class I have taken.

Every time, I have put genuine effort in ensuring that my arguments were structured and sound. And every time, my papers have been shot down as mediocre (and once, sub par mediocre). I still don't understand why except in retrospect. It's as if everyone could see the gaping unsaid document of "This is how you write a paper well," and I cannot. Either that, or, they're expecting English-major material from everyone, including those who are clearly not writing for a living (or not living as most writers don't make a break).

And as long as I cannot see, this is the conclusion I will latch onto, without visuals, my words are weak.

Never have I ever had trouble with perceived quality, be it a presentation, report, or pitch, when it came to any document with visuals.

This post evolved from a conversation with a friend about the "secret" to good writing.
His answer, "Put pictures next to the words. ... It distracts people from how bad the words are."

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cherrykat says...

meaningful.

 

 

A man lives alone in a small apartment. The little contact he had with other people has dropped to zero since the rabbit appeared. Every attempt to get the rabbit out of his apartment has failed and since he is not sure whether or not pets are allowed in the building, he does not let anybody enter his apartment.

 

Filed under: secrets

Alpha says...

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums.

Ever wonder how Google ranks pages?

Search engine optimisation is almost like black magic. Google keeps the ingredients to its secret sauce highly confidential, but people do notice patterns.

This list I stumbled upon is interesting because some of these "educated guesses" are here confirmed by *Google patents* (which are publicly available).

Filed under: secrets

jackiechow says...

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Julia says...

By Carmine Gallo

The Apple music event of Sept. 9, 2009, marked the return of the world's greatest corporate storyteller. For more than three decades, Apple (AAPL) co-founder and CEO Steve Jobs has raised product launches to an art form. In my new book, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, I reveal the techniques that Jobs uses to create and deliver mind-blowing keynote presentations.

Steve Jobs does not sell computers; he sells an experience. The same holds true for his presentations that are meant to inform, educate, and entertain. An Apple presentation has all the elements of a great theatrical production—a great script, heroes and villains, stage props, breathtaking visuals, and one moment that makes the price of admission well worth it. Here are the five elements of every Steve Jobs presentation. Incorporate these elements into your own presentations to sell your product or ideas the Steve Jobs way.

1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material.

2. A villain. In every classic story, the hero fights the villain. In 1984, the villain, according to Apple, was IBM (IBM). Before Jobs introduced the famous 1984 television ad to the Apple sales team for the first time, he told a story of how IBM was bent on dominating the computer industry. "IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple." Today, the "villain" in Apple's narrative is played by Microsoft (MSFT). One can argue that the popular "I'm a Mac" television ads are hero/villain vignettes. This idea of conquering a shared enemy is a powerful motivator and turns customers into evangelists.

3. A simple slide. Apple products are easy to use because of the elimination of clutter. The same approach applies to the slides in a Steve Jobs presentation. They are strikingly simple, visual, and yes, devoid of bullet points. Pictures are dominant. When Jobs introduced the MacBook Air, no words could replace a photo of a hand pulling the notebook computer out of an interoffice manila envelope. Think about it this way—the average PowerPoint slide has 40 words. In some presentations, Steve Jobs has a total of seven words in 10 slides. And why are you cluttering up your slides with too many words?

4. A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps (GOOG) worked on the device. He pulled up a list of Starbucks (SBUX) stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."

Filed under: secrets

alksndra says...

Not exactly the shocker of the century, but one to take note of nonetheless; the CIA is now investing in Visible Technologies, a software firm that monitors and steers social media, to more closely monitor the clicks, requests, tweets, pokes, stumbles, digs, feeds and any other dumb-downed cutesy-titled web exercises one may engage in.

We have been monitored by the government for argueably all our lives, others more closely than some. And when suspicious web activity has surged, they have proven to at least in the game, though not necessarily a step ahead.

However, now Wired Magazine is breaking the story about what the CIA wants now : " America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon."

The magazine goes on: "In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies... It’s part of a larger movement within the spy services to get better at using ”open source intelligence” — information that’s publicly available, but often hidden in the flood of TV shows, newspaper articles, blog posts, online videos and radio reports generated every day."

Visible scours almost a million 2.0 websites every day, nitpicking posts, conversations, blogs, Flickr, Youtube, and the like, to dish out a rundown of what is being said on these sites. People subscribed to Visible are provided with a plate of real-time feeds of everything searched and said, based on a series of keywords.

The CIA states it wants Visible to track foreign social media, and issue spooks, which is “early-warning detection on how issues are playing internationally."

The problem with all this of course is the paramount difference between saying and doing.

We all post, send and comment with little second thought. We also have heard that the internet is public territory, and have correspondingly experienced at least one bout of unfair or unmerited attention based on our web-action or an action documented and exhibited over the web.

So, although anything we put out there is technically fair game, it could quickly become controversial if they utilized information gathered through Visible to conduct unauthorized investigations. Still may not hit close to home-but think if they used found information on visited sites or commented photos done by political candidates or journalists, lawyers, doctors or professors.

The potential for information and character exploitation through this avenue, although said information has been conducted on open, public forums and gathered through a legal and accepted platform, is monumental.

Filed under: secrets

Marjaneh says...

http://books.zcommunications.org/chomsky/year/year-overview.html

 

Deterring Democracy

http://books.zcommunications.org/chomsky/dd/dd-overview.html

Secrets, Lies and Democracy

http://books.zcommunications.org/chomsky/sld/sld-contents.html

Filed under: Secrets

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Sevenon7 says...

WebMD Feature from “Redbook” Magazine
By Ty Wenger

Secret #1: Yes, we fall in lust 10 times a day — but it doesn’t mean we want to leave you

If the oldest question in history is “What’s for dinner?” the second oldest is “Were you looking at her?” The answer: Yes — yes, we were. If you’re sure your man doesn’t look, it only means he possesses acute peripheral vision.

“When a woman walks by, even if I’m with my girlfriend, my vision picks it up,” says Doug LaFlamme, 28, of Laguna Hills, California. “I fight the urge to look, but I just have to. I’m really in trouble if the woman walking by has a low-cut top on.”

Granted, we men are well aware that our sizing up the produce doesn’t sit well with you, given that we’ve already gone through the checkout line together. But our passing glances pose no threat.

“It’s not that I want to make a move on her,” says LaFlamme. “Looking at other women is like a radar that just won’t turn off.”

Secret #2: We actually do play golf to get away from you

More than 21 million American men play at least one round of golf a year; of those, an astounding 75 percent regularly shoot worse than 90 strokes a round. In other words, they stink. The point is this: “Going golfing” is not really about golf. It’s about you, the house, the kids — and the absence thereof.

“I certainly don’t play because I find it relaxing and enjoyable,” admits Roland Buckingham, 32, of Lewes, Delaware, whose usual golf score of 105 is a far-from-soothing figure. “As a matter of fact, sometimes by the fourth hole I wish I were back at the house with the kids screaming. But any time I leave the house and don’t invite my wife or kids — whether it’s for golf or bowling or picking up roadkill — I’m just getting away.”

Secret #3: We’re unnerved by the notion of commitment, even after we’ve made one to you

This is a dicey one, so first things first: We love you to death. We think you’re fantastic. Most of the time we’re absolutely thrilled that we’ve made a lifelong vow of fidelity to you in front of our families, our friends and an expensive videographer.

But most of us didn’t spend our formative years thinking, “Gosh, I just can’t wait to settle down with a nice girl so we can grow old together.” Instead we were obsessed with how many women who resembled Britney Spears we could have sex with before we turned 30. Generally it takes us a few years (or decades) to fully perish that thought.

Secret #4: Earning money makes us feel important

In more than 7.4 million U.S. marriages, the wife earns more than the husband — almost double the number in 1981. This of course is a terrific development for women in the workplace and warmly embraced by all American men, right? Right?

Yeah, well, that’s what we tell you. But we’re shallow, competitive egomaniacs. You don’t think it gets under our skin if our woman’s bringing home more bacon than we are — and frying it up in a pan?

“My wife and I are both reporters at the same newspaper,” says Jeffrey Newton, 33, of Fayetteville, South Carolina. “Five years into our marriage I still check her pay stub to see how much more an hour I make than she does. And because she works harder, she keeps closing the gap.”

Secret #5: Though we often protest, we actually enjoy fixing things around the house

I risk being shunned at the local bar if this magazine finds its way there, because few charades are as beloved by guys as this one. To hear us talk, the Bataan Death March beats grouting that bathroom shower. And, as 30-year-old Ed Powers of Chicago admits, it’s a shameless lie. “In truth, it’s rewarding to tinker with and fix something that, without us, would remain broken forever,” he says. Plus we get to use tools.

“The reason we don’t share this information,” Powers adds, “is that most women don’t differentiate between taking out the trash and fixing that broken hinge; to them, both are tasks we need to get done over the weekend, preferably during the Bears game. But we want the use-your-hands, think-about-the-steps-in-the-process, home-repair opportunity, not the repetitive, no-possibility-of-a-compliment, mind-dulling, purely physical task.” There. Secret’s out.

Secret #6: We like it when you mother us, but we’re terrified that you’ll become your mother

With apologies to Sigmund Freud, Gloria Steinem — and my mother-in-law.

Secret #7: Every year we love you more

Sure, we look like adults. We own a few suits. We can probably order wine without giggling. But although we resemble our father when he was our age, we still feel like that 4-year-old clutching his pant leg.

With that much room left on our emotional-growth charts, we sense we’ve only begun to admire you in the ways we will when we’re 40, 50 and — God forbid — 60. We can’t explain this to you, because it would probably come out sounding like we don’t love you now.

“It took at least a year before I really started to appreciate my wife for something other than just great sex; and I didn’t discover her mind fully until the third year we were married,” says Newton. “But the older and wiser I get, the more I love my wife.” Adds J.P. Neal, 32, of Potomac, Maryland: “The for-richer-or-poorer, for-better-or-worse aspects of marriage don’t hit you right away. It’s only during those rare times when we take stock of our life that it starts to sink in.”

Secret #8: We don’t really understand what you’re talking about

You know how, during the day, you sometimes think about certain deep, complex “issues” in your relationship? Then when you get home, you want to “discuss” these issues? And during these “discussions,” your man sits there nodding and saying things like “Sure, I understand,” “That makes perfect sense” and “I’ll do better next time”?

Well, we don’t understand. It doesn’t make any sense to us at all. And although we’d like to do better next time, we could only do so if, in fact, we had an idea of what you’re talking about.

We do care. Just be aware that the part of our brain that processes this stuff is where we store sports trivia.

Secret #9: We are terrified when you drive

Want to know how to reduce your big, tough guy to a quivering mass of fear? Ask him for the car keys.

“I am scared to death when she drives,” says LaFlamme.

“Every time I ride with her, I fully accept that I may die at any moment,” says Buckingham.

“My wife has about one ‘car panic’ story a week — and it’s never her fault. All these horrible things just keep happening — it must be her bad luck,” says Andy Beshuk, 31, of Jefferson City, Missouri.

Even if your man is too diplomatic to tell you, he is terrified that you will turn him into a crash-test dummy.

Secret #10: We’ll always wish we were 25 again

Granted, when I was 25 I was working 16-hour days and eating shrimp-flavored Ramen noodles six times a week. But as much as we love being with you now, we will always look back fondly on the malnourished freedom of our misguided youth. “Springsteen concerts, the ‘91 Mets, the Clinton presidency — most guys reminisce about the days when life was good, easy and free of responsibility,” says Rob Aronson, 41, of Livingston, New Jersey, who’s been married for 11 years. “At 25 you can get away with things you just can’t get away with at 40.”

While it doesn’t mean we’re leaving you to join a rock band, it does explain why we occasionally come home from Pep Boys with a leather steering-wheel cover and a Born to Run CD.

Secret #11: Give us an inch and we’ll give you a lifetime

I was on a trip to Mexico, standing on a beach, waxing my surfboard and admiring the glistening 10-foot waves, when I decided to marry the woman who is now my wife. Sure, this was three years before I got around to popping the question. But that was when I knew.

Why? Because she’d let me go on vacation alone. Hell, she made me go. This is the most important thing a man never told you: If you let us be dumb guys, if you embrace our stupid poker night, if you encourage us to go surfing — by ourselves — our silly little hearts, with their manly warts and all, will embrace you forever for it.

Filed under: Secrets