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SMT: Talking Social CRM In My Backyard: Sage Summit Comes to Atlanta - A SCRM Joint http://bit.ly/3vJmeE Social
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Three Questions to Ask When Starting a Community #scrm
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Lithium Rocks!!
Brands beware: the social media backlash — Social Media Marketing UK - Brands and Social Media Blog
How do customers respond to experiences of online transactions and what does it mean for your brand?
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SMT: Social CRM: The SCRM Accidental Community Roundtable Conversation http://bit.ly/3ZMwKx Social
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You ask "Who owns Social Media?" PR, Marketing, Advertising, Service? Your customers & influencers own & define it...
I had a fantastic conversation with Frank Eliason (@comcastcares), Duncan Riley, and Chris Brogan last night at the Microsoft Windows Mobile Developer event (@WMDev) at Chapel in Seattle. We explored the drivers of companies that are propeled into the social world and how they react and in turn, strategically plan (or should) once they've arrived.
The common motives are spurred through innovation (rarer) and urgency (more common).
It's Aha vs. Uh-oh...
However, the debate from within will eventually blaze questioning who owns social and how do we organize resources, time, technology, processes, and budget to support it.
Truthfully, many departments (not all, not most), will be forced to socialize and therefore require social programs at the departmental level managed by a centralized group (that most likely managers other factions of branding or communications concurrently).
In the meantime, it's utter chaos and social anarchy within...just look at the disjointed efforts of even the best brands engaging online and their discontinuous and fragmented use of social networks that only muddle and dilute branding efforts and existing equity and resonance.
While I may throw everyone a curveball when it comes to my SXSW plans, I do quietly have a panel on the SXSW panel picker with Damien Basile that I think will serve as one of the most intelligent, educational, and rewarding discussions during the event, i.e. getting out of the echo chamber and helping real businesses learn real techniques and processes to streamline and expand.
You ask, "who owns Social Media?"
Your customers own it, and without guidance or participation, they steer the impression and perception of your brand. Social CRM is much more than engagement strategies and tactics however, it requires a completely revamped infrastucture to support effective socialized relationships management through technology and resources.
Social CRM: Managing Conversations to Protect/Shape Brands
While you're there, here are 35 other panels that are worthy of your vote and attention (published by Jennifer Leggio on ZDNet @mediaphyter)
More about the Social CRM:
- What is Social CRM and how is it different than CRM or CRM 2.0?
- Who owns the conversation? Who is responsible for sCRM if Social Media is cluttering the internal marketing landscape (PR, Marketing, Interactive)?
- How is the infrastructure of CRM adapting to incorporate the "now" or real-time web?
- What are the new roles required for sCRM?
- What are the advantages and disadvantages of offshoring vs. nearshoring?
- How does an organization justify the less costly form of inbound-focused customer service to outbound CRM and ORM?
- Is there value in engaging everyone on the social web?
- How can companies change and adapt internally to reduce the negative chatter, thus reducing required responses?
- How should a brand manage a crisis about them in social media?
- How much transparency does a brand need to have in social media in respect to government agency regulations?
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