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What is Twitter and how are you using it?

Twitter is perhaps the most discussed of the social media platforms right now, attracting hundreds of column inches in the more traditional media. It’s hard to believe that a spat between a Twitter user and Stephen Fry would make the national news agenda. But it did. And many more Twitter stories do so, too. In fact, as the Guardian recently suggested, social networks, and Twitter in particular, are becoming the new ‘wire’ services for the mainstream media.

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Knowing Who Matters: Discovering and Analyzing Influence Online

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The Eight Stages of Listening

Download the Eight Stages of Listening pdf

via freshpeel.com

 

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Platforms Change, Marketing is the Same

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Aufrüttelnde Initiative: Welche Spuren hinterlässt ihr Kind online?

Beeindruckendes Plakat von SCHAU HIN!, einer Initiative des Bundesministeriums für Familie, Senioren, Frauen und Jugend sowie Vodafone, ARD, ZDF und TV Spielfilm. Die Initiative bildet eine Brücke zwischen Eltern und ihren Kindern und gibt Eltern praktische Orientierungshilfen zur Mediennutzung und -erziehung.

Die Initiative bietet eine Hotline, einen Newsletter und zahlreiche Broschüren, Ratgeber und andere Materialien, die jeder kostenlos bestellen kann oder herunterladen kann.

Der Flyer zum Thema Internet: BFZ_SH_Flyer_Internet.pdf (PDF, 1,3 MB)

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Foolness resorts to childish mudslinging

Immediately after publishing blog-posts about a previously banned member of my forum and his campaign to ruin my forum's image, the banned member 'Foolness' mindlessly decided to resort to mudslinging.  Rather than further elaborating and giving us better reasons as to why he believes me to be the true spammer of HikikomoriForum, he had decided to take the wrong route. His accusations towards me are still accusations that you could use against any other member of HikikomoriForum.

How is he mudslinging? What he's doing now is simply saying that I am the spammer. He doesn't suspect it, he knows it (or at least, that's what he wants people to think).

On his blogs, he has a list of links to various hikikomori resources; one of the links is a link to my forum HikiCulture. When visiting his blog earlier today, I couldn't believe my eyes when I realized that he actually had the nerve to stick "(Warning: admin a spammer)" beside the link to HikiCulture. This was unwise of him for various reasons. First of all, if he truly knew that I was the spammer of the forum, he wouldn't have left the link up to my forum on his blog. Foolness has now resorted to mindless mud-slinging - nothing more.

Here's a link to the blog-post where he has links to various hikikmori resources - http://hiki.posterous.com/links-to-english-hikkikomori-discussion-board

Here's a comment I left Foolness on his blog:

It was such an unwise move of yours to put "HikiCulture: (Warning: Admin a spammer)" right after I provided people with strong evidence of you being the spammer. The claims you've made towards me aren't what I'd consider to be 'evidence' at all, and could be used against anyone.

While there is strong evidence that you're in fact the spammer, I will still not say that you're 'actually' the spammer. Nobody knows who the spammer is, but the person most suspect is you, especially now considering that you've resorted to childish mudslinging.

If you really believed me to be the spammer, you wouldn't have kept the HikiCulture link up.

Now, not only have I exposed you for being the likely spammer, but people now get to see how childish you can be. This stunt of yours only heightens the chances of you being the spammer. This is childish mud-slinging - nothing more.

If you ever wish to spam a forum in the future, be sure to think things through. You're really starting to ruin your reputation.

Once again, there is irony here: remember how you claimed Quasar (an admin of my forum) to be a mudslinger? Well, look at what you've become - a mudslinger. The only difference was that with Quasar, he wasn't mudslinging, he just had gotten you mixed up with another previously banned member - it was a misunderstanding. and I was quick to let you know this.

You're simply mudslinging here.

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AARP Wins Highest Marketing Prize: Trust

We've been consultants to AARP for many years. Whenever we talk to their (40 million) members, we hear the same thing again and again. People really trust AARP. They may not know exactly what AARP does or what policies AARP supports, but nonetheless they trust AARP to do whatever is in the best interest of older Americans. Which I see as AARP's essential value proposition.

This was confirmed in a poll that NPR reported on today. Several politicians are attacking AARP's stance on healthcare reform (which would be better framed as Health Security Reform), claiming that profit motives are driving AARP's policy agenda. Here's how the "under-voiced" public sees it:

"The poll by NPR and the Kaiser Family Foundation listed seven of the biggest players in the health care debate and asked which one would recommend "the right thing for the country." AARP easily led the list among Democrats and independents. Among Republicans, it tied for first with an option titled "health insurance companies." So it's hard to tarnish AARP, in part because it's not seen as serving an ideology or a narrow economic agenda."

AARP is not perfect, but they have earned the public's trust through years of hard work, and tuning into what their members want and need, then delivering on their promise. I believe trust is the ultimate prize in marketing. It cannot be bought, it must be earned.

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Online Personal Branding

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Are you paying enough attention to your digital content?

Email newsletters with spelling mistakes in them and with words missing so I have to stop and work out what the company is saying to me all too frequently arrive in my inbox. And how many times is the link within the email broken or it directs to the wrong place? 

Why is that? 

With a corporate print publication you will pore over it and proof read it ‘til your eyes are sore. But it seems not so online. 

And it’s no excuse to say that the digital process is quicker and ‘we had to get it out there’. No you didn’t – not in that state. Care and attention can and should be taken. Otherwise you’re damaging those brand values you’ve worked so hard on and your reputation will suffer. 

So, ask yourself – have you got your best person on the digital case? Are you using the right language and tone? Are you guilty of thinking that because someone’s doing it, it’s one less thing for you to worry about? Have you allocated the task to the newest person in the office because ‘they get online’? 

If you haven’t got your best person on the case then you need to do so right now. And you need to start paying more attention to what you’re saying and how you’re being perceived in an online environment. 

And if you need an extra pair of eyes on any of your content, digital or print, email adrian@junctionpr.com

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What is PR?

Even if we can’t quite give a definition of it, I think we know that Public Relations (PR) is about something we might do that will improve other people’s understanding and appreciation of who we are and what we do.

We all strive for (and need) good reputation. As organisations or individuals, our reputation keeps us in business and a good reputation is based on mutual understanding. It is the result of what we say and do but, importantly, what others say about us. 

Good PR can promote mutual understanding. And, as with good communication, listening and adapting are its starting points. It is about first determining who those ‘others’ (publics) are and what their interest in us is. It is about listening to their views and about being prepared to change the way we do things if we need to. 

Our PR, like our reputation, is for the long-term. Done well and over time it will help us to achieve our ultimate goals.

adrian@junctionpr.com

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