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matton says...

  • Adweek reports from the front lines of the War on Christmas.  If CP+B is responsible and sales go through the roof, I tip my non-existant fedora to them. [Advertising]
  • Reddit loves the most popular review of Sarah Palin's ghostwritten book. Hilarity ensues. [Politics]
  • Warning: Nerd Alert!  Someone re-made Contra in Half-Life 2.  It's as good as it sounds. [Nostalgia]
  • Agencyspy doles out the annual PETA Thanksgiving announcement.  Oh maaannn - Bless those turkey's little hearts.  (Then roast them.) [Thanksgiving]
  • ESPN issues a two-week Twitter suspension to Bill Simmons for calling a spade a spade. [Twitter]
  • Bonus: I was mad at myself for using a lazy cliche when I stumbled upon this sweet website after googling 'calling a spade a spade''. [Nerd]

Filed under: Reddit

HikiCulture says...

Here are the best social bookmarking sites (IMO):

JumpTags
Simpy
Mister Wong
Yigg
YooLink
Care2
Sqworl
Reddit
Mixx
OneView
Blurpalicious
Webnews

If you ever plan on  sharing links to social bookmarking sites, these should be some of your first choices.

The things you submit to these sites tend to get indexed rather quickly; the content you submit is sure to be found.

Filed under: Reddit

Reddit has launched a new beta ad program offering paid listings (not display banner ads) for a minimum buy of $20. Your "bid" determines your share of voice on the reddit homepage, not your cost per click.

It's similar to the recently-launched Digg Ads beta in that the ad format mimics actual site content (reddit listings) and targeting options are still quite limited (bidding for homepage share of voice, not by category or keyword).

Are you interested in this social PPC-like traffic source? To apply to the beta program, email betaparty@reddit.com

The kind folks at Filmaster Blog shared their case study info with actual impression and clickthrough data. Check it out here: http://blog.filmaster.com/25-000-impressions-for-20-bucks-beta-testing-the-reddit-sponsored-links

And MediaBistro has some interesting thoughts on how it will play out:
http://www.mediabistro.com/webnewser/social_nets/reddit_beta_tests_sponsored_frontpage_links_143001.asp

Here is reddit's blog announcement: http://blog.reddit.com/2009/11/now-for-as-little-as-20-you-can-buy.html

Quantcast tells us that Reddit has 2.2 monthly users (tiny compared to Digg's 10 million). Demo skews toward white males 18+.

I was going to ask: What types of products/services do you think would be the best fit for reddit's new ad platform? But considering the demo data above, I'm not sure I want to know, but knock yourself out. Might be interesting.

Quantcast data here: http://www.quantcast.com/reddit.com

Filed under: Reddit

So what’s the catch? The only catch is money. As long as you’re willing to pay the minimum of $20 a day, Reddit will enter you into a pool with everyone else willing to pay to determine how much face time you’ll get on the homepage. For example, if the total bids for the day equal $200, and you bid the minimum $20, you’ll get 10% of the day in this ad slot. It seems very likely that the daily bids are going to be quite a bit more than that, so $20 probably isn’t going to buy you much, but still, it will get you something.

It seems as if Reddit has adopted the same ad model that I played with at a startup a few years ago. I actually wrote a post about this earlier this week, and an in-depth review of what we did and how it worked on my works blog just last week.

Reddit has essentially adpoted the "variable CPM" model that I talked about. Well, not essentially. It is. Someone has finally gone ahead and done it. I knew it was just a matter of time before advertising itself became democratized. I actually wrote an email to both Digg and Reddit about this after Digg launched their Digg Ads platform. I never heard back. I wonder if someone over at Reddit read my email.

I'm definitely interested to learn out how this pans out for Reddit. We always thought that for individuals, the model was most compelling if you aggregated all their content together to create a larger pool of impressions; but for huge networks (like Reddit) the model actually works better if it's reversed. That is, if the advertiser can choose which individual page it is they want to place their ad on and you have multiple pools going on for every given piece of content. This way there is an incentive for people to advertise on stories and content that they speculate might become popular or viral, so they can catalyze on the low initial cost of those impressions before everyone else joins the pool. Of course, this requires a more transparent marketplace and the ability to actually track what's going on in real time, but it's completely possible – I should know.

I guess my post on Monday really was spot on. Thanks, Reddit.

Filed under: reddit

matton says...

From the Reddit submission: "Remember Digg?  This is what they've become."

Comment FTW!

Filed under: Reddit

nileshbabu says...

  1. If you loan somebody money, and never see them again, it was probably worth it.
  2. Living well is the best revenge.
  3. Do what YOU want to do. If you succeed on your own terms, you'll be happy, if you succeed on terms you don't care about, you won't care.
  4. Fuck 'em if they can't take a joke.

Living well is the best revenge!!!

Filed under: reddit

mac20Q says...

twitter_pic125x128

Andy has been podcasting for some time and so we had a great chat about the Mac and Podcasting. Andy is responsible for SDR News which is SlashDot Review. SDR News is a Daily Monday to Friday Technology Podcast with Tech News Highlights from Slashdot, Digg and Reddit. It is a 12 to 14 minute podcast.

Here are a couple of examples of the news from SDRNews

DVR is TV's New BFF | Electronic Frontier Foundation
IT snake oil: Six tech cure-alls that went bunk
TV Finds That a Mortal Foe, the DVR, Is Really a Best Friend - NYTimes.com

He also has CMS Weekly in which he talks about Joomla, Drupal, Alfresco and Wordpress for example.

He actually started podcasting with a Dell computer and a gamer mic, he has a long relationship with the Mac though and as we know the Mac is the best way to go for making podcasts. He edits audio with a few different audio applications including ProTools, he like the encoder to mp3 in that one, find out more in the podcast. The Heil PR40 takes a bow again, it is a very popular mic for the podcasters.He tells me that he still has the packaging for nearly all of the Apple Products he has ever bought.

Andy is getting more interested in making videos now, visiting tech trade show, to interview people, strangely he is using the iSight camera to record them and then send them straight out with UStream video.

He tells me about he favourite applications on the Mac, things like CamTwist, AmadeusPro, Pro Tools, Audacity even?? Andy, like me struggles a bit with Automator, we both think it is a great concept though. Just need a problem to solve with Automator.

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Filed under: Reddit

matton says...

Filed under: Reddit

Eddy says...

(From CMonocle at Reddit)

Filed under: reddit

HikiCulture says...

Since posting a popular article on Reddit, the HikiCulture forums have been receiving a huge amount of traffic.

Almost immediately after submitting the article (note: the word 'Reddit' above is hot-linked to the Reddit article), I had noticed a surge in traffic on the forums. At first, the traffic-surge wasn't dramatic, but there was still a greater amount of guests than the site normally has. The average amount of guests we tend to have on the forums is one or two people (often there are none though). Last night, there were around 14 people online when I had finally decided to go to sleep.

This morning, I got up, brewed some coffee, and logged into HikiCulture. Once I had logged in, I couldn't believe my eyes. The amount of guests on the site was at around 70 people or so. Very suddenly though, this number increased even higher. At the highest, the number went up to 105! The previous record for the most users online at once was 19. This beats the old record by 5x.

There have been a lot of registrations because of all this traffic to the site. I hope to see more soon.

PS. Right now when I checked, there were only (

) 28 guests online, but still, this is still a nice amount of guests to have on the site!

Filed under: Reddit