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Corinh says...

I was sitting having lunch today and looking at the weekend's Canvas magazine and was suddenly struck by the V Australia marketing campaign. This takes the form of a cover on the Canvas magazine so you get four pages of advert.   Now if you have not seen this, let me tell you what I get from looking at it.  Sexy chicks work at V Australia.  Sexy fun chicks work at V Australia.  Sexy fun chicks with lovely smiles work at V Australia.  Flying on a V Australia plane will be great if you are a guy, because you will be surrounded by sexy fun chicks who smile a lot.  Ok, maybe if you are a woman who likes sexy fun chicks who smile a lot too.   I guess this should not be a surprise to me, sex sells in advertising and has been used on both sides of the fence for many years.  And if I am to be honest, I find the women rather pleasant to look at and don't mind the concept of being surrounded by them on a longhaul flight.  Apparently the staff are attentive too, so that is an extra bonus from a sexy chick who smiles a lot...  But still something seems odd or wrong about this particular campaign to me. 

I am sure I am not turning in to a prude, far from it, but that is another blog post under an different name I think.  I am still analysing this as I type and I think for a start it is the lack of a guy.  There is not one guy in the role of a V Australia staff member.  There are a couple of guys who are passengers, who are presumably enjoying the flight surrounded by sexy fun chicks who smile a lot and wishing their wife was not beside them.  I respect the right of V Australia to target any market they wish, and I am sure this campaign will work from them on some level, but I think there is something small that could be done differently here that would stop the advert from being so onesided.   Then again, maybe I am the only person who finds this annoying........

Unless V Australia only employ women cabin crew....??????

Filed under: rant

makemassair says...

  • No commute = no morning traffic
  • Work alone = no clashes with colleagues or managers
  • Set your own hours = gives you back your time
  • Choose your projects = creative control
  • Dress how you want = no £££ spent on work wardrobe
  • Determine your own rates = unlimited income potential
  • Work from home = no cubicle and maybe a window
  • No boss = no possibility of getting down-sized
  • No colleagues = no office politics
  • Providing services or goods = satisfaction from helping people directly
  • No rules = your pet can come to work
  • Multiple clients = a variety of different types of work
  • Internet = abundant information source

VS

  • Work alone = loneliness
  • Set your own hours = time management problems
  • Choose your projects = difficulty finding clients
  • Determine your own rates = uncertainty as to what is a fair rate
  • Work from home = additional distractions
  • No boss = trouble deciding what to do
  • No colleagues = a feeling of isolation
  • No rules = fear of making a mistake
  • Multiple clients = being overloaded
  • No company perks = no insurance or paid days off
  • Internet = information overload
  • Self-employment = bookkeeping and accounting tasks
  • Some clients = scams

more here and here

Filed under: rant

blakerson says...

Life is pretty grand right now. I'm making a niche in San Diego, I've got a dream job for a research gig, I can handle the academic pressures of school, and I'm beginning to be exposed to the joys of southern California, such as lots and lots of promising concerts from artists I love.

Still:

I'd rather be in Japan. I can't spend a day without walking home from school thinking I'd rather be walking home from work somewhere in Japan, following my nose to good food and beer. And sumo on TV. And trying to understand the evening news immediately thereafter.

It's easy to be nostalgic when my life in Japan was so relatively easy, but I think what draws me most is the same thing that sent me there in the first place: the sheer unpredictability of each day. I didn't know where I'd eat, or who I'd meet doing so. I didn't know what I'd learn. For all my training, I still couldn't read a lot of the signs I'd see along the way, and they became miniature intellectual curiosities as I walked along.

And I could really go for some legit sushi right about now.

I still miss that general sensation of "I'm in a foreign land! I'm in Japan! Wowwwwww!" It's still a motivator, even after having lived there. For the last three years, I've been in Japan at least once every 8 months. I'm about to break that trend, and it's disappointing.

Filed under: rant

blakerson says...

It's been a while since I've done a round of recommendations for stuff I'm consuming. Let's fix that!

Stuff I love:

-Last.fm: If you use Pandora, switch to Last.fm now. They've really developed their ad-supported streaming radio service, and it's pretty solid. It's great for being exposed to new artists without falling into the Pandora trap of super-specialized stations that play the same 5 awesome songs over and over. My favorite feature is the presence of international music, so I have stations for J-pop artists like m-flo and Crazy Ken Band that play new tracks from them and their musical cousins. It's also a new feature on the Xbox 360, and I'm pretty sure I have it on non-stop while I'm studying at home. I've especially fallen in love with...

-Crystal Kay: Japanese-born, halfie, bilingual R&B. All the catchiness of Japanese pop music with some seriously solid vocals on top. Lots of fun to listen to, even if you don't speak Japanese.

-DJ Hero: I understand the complaints about DJ Hero. But I don't care. Even if what I'm doing in this game isn't actually what DJs do, it's a fun enough facsimile. There are enough tracks that completely kick ass to make up for the weak ones. And I really don't care about the reportedly blah multiplayer modes. I just want to do cool DJ things, and I get to do that. The art direction is cool and the game is good. DJ Hero is, honestly, what I've wanted ever since Guitar Hero came about. I wanted a game built around an instrument I care about more than guitar, and I got that. I paid the stupidly high price for this game and don't regret it. It's pretty rare that I enjoy a game that isn't critically acclaimed, at least outside the presence of diamond-in-the-rough-seeker John Martone, but this is one such rare moment. I'm going to revel in it, even if no one else does.

-Left 4 Dead 2: I have a little clique of Left 4 Dead playing buddies, and we've really enjoyed the last 6 or so months playing together. We had mixed feelings on whether L4D2 would mess that up, but after a week with the game we're all on the same page. And it's the page I wrote a few months back: It's more Left 4 Dead. How can this be a bad thing?

Stuff I just can't bring it upon myself recommend:

-Modern Warfare 2: It unfortunately fit with the trend in Infinity Ward games: an amazing, innovative, emotionally investing game gets followed up with a solid, but relatively not boundary-pushing, sequel. See: Call of Duty 1&2, Modern Warfare 1&2. 

Warning: spoilers. Skip down to Mos Def to avoid.
Clearly IW was trying to break the pattern with the infamous airport scene, but this was a hugely blown opportunity. The setup was this: you're an undercover agent sent in to root out an evil, evil former Soviet dude. So you're supposed to fall in with him, build his trust, and eventually bring down his whole empire. All of that should have been playable, in-game narrative instead of dropping you in this story's climax at the start of level fucking two. What the player gets instead is a paper-thin context from a load-screen briefing and a command: open fire on these innocent people, and go on a terroristic rampage. And when it's done, you get shot in the head and die. You play as a specific character for one level and then you're capped in the face. How much more disposable can your own in-game avatar be?

Compare that to the heaviest moment in the first Modern Warfare: halfway through the game, after you've followed this American soldier through to a climax in the Middle East, you die. You die. It was the biggest moment in gaming in 2007, and the biggest moment in 2009 is the bungled result of a very difficult development schedule dropped on IW. There wasn't time to make the player gain the trust of the evil Soviet guy, but IW couldn't spare the game this seriously heavy moment. Thanks for the mix-up, Activision. Now when anyone wants to explore the 24-esque theme of "doing horrible things to save more people," gamers will have this disappointing precedent to look back to. When will the core game publishers realize that short-term schedules impact the long-run quality of their product and their industry?

-Mos Def, The Ecstatic: I admit, I haven't given it an honest listen yet, but it's every bit as odd as other Mos Def albums. Maybe a little too out there.

-John Mayer, Battle Studies: Mayer's at his best when he's singing about things other people don't think about or can't put into words easily. His first and third albums were great for this reason, not because they were good music. So now he's adopted the most common theme of all, love, and done an entire album around it. It just seems like a waste of talent. At least two songs borrow their structures from tracks from Continuum. And what is Taylor Swift doing in my John Mayer?

PS: The cover of Crossroads is seriously lame. If Mayer is a young Eric Clapton in terms of guitar virtuosity, why isn't he showing it off here?

Filed under: rant

blakerson says...

Supposedly the "new word going into the dictionary this year" is unfriend, the teen-drama word referring to the removal of friends from Facebook and other social networks.

Unfortunately, they got it wrong. It's defriend. Nobody says unfriend, not even 16-year-olds with questionable grips on grammar.

As of yesterday, I had 770 Facebook friends.

That's a smidge too many. Once you start asking "who is that person?" or "have I had any contact, let alone meaningful contact, with that person in 5 years?", you know it's time to cull the list.

Don't worry: if you're the kind of person who reads this stuff, you're not defriended. I'm mainly talking about people I met once at meetings or parties during college and never contacted again.

After a quick look through my list last night, I managed to bring my list down to 699, but I feel like that's not enough.

There are certain things that you've gotta do about once a year: a thorough house cleaning, IM your oldest online contacts, clean up your computer, and now, clean out your Facebook Rolodex. 

Filed under: rant

superkarn says...

2009.11.21
We drove back from Gainesville to Jacksonville tonight, around 9pm.  What a surprise, no construction was happening!

 

Original Post
My wife and I drove up from Tampa to Jacksonville for the weekend.  We usually take I-275 to I-75 to 301 to I-10.  Today's trip went pretty well.  There were a good number of cars, but the traffic was moving well... until we hit I-10.

We got on I-10 around 6pm, before we hit stop-and-go traffic.  After 30 minuites going about 3 mph, we saw some signs indicating left lane ends, merge right.  When we got to the bottleneck, we saw this huge construction vehicle/structure/thing that was in the median, but close enough to the road to block off the left lane (this section of I-10 Eastbound is a two-lane road, so with the construction, all the traffic got squeezed down to one lane).

Why they didn't place the structure in the middle of the wide area between I-10 Westbound and I-10 Eastbound, I'm not sure.  They probably had a good reason for it.  But why they decided to work during rush hour is just plain sucky.

It took us about 45 minutes to get passed the construction (normally it would take about 10 minutes).  So we made it to Jacksonville about 30 minutes late.  Not too bad.

Filed under: Rant

makemassair says...

Having been encouraged, some might say pushed, by a certain dreaded (as in Hippy not as in scary corridor with knife) West Coast raver I'm going to have a rant. Anyone who has met me in real life (yea believe it or not I do venture away from the internet at times) I love a good old rant.

So new blog, new rant.

At the moment I'm doing some music based research for a large and established UK music label. This means that I am going onto lots of websites of who are considered to be big names in the electronic music scene. Most of them, around 94% are really not to my taste, and are not considered by me and my warped tastes in music to be big, they are just popular with good PR, and all sound and look the same, but then most folks like to just conform and go with the flow and float in their little bubble buying whatever new Coldplay or Rihanna release they are told to by whatever hasbeen rag of newspaper (if people still read them, although read for the Sun is a bold statement). Most people, the general public (ha) seem to conform, in the UK at least, to what they as the majority are expected to. I mean look at the state of the Government and how likely it is that that codpiece Cameron is to get in power, which is due in no small part to the general public, in their infinite wisdom, believing it is only a 2 party race with political parties. Namely Labour and the fucktard Tories (I'm not a fan, can you tell?)

Hang on. I was talking about music websites... yes right. BACK ON TRACK PLEASE.

Right, so, I've been going to these big name DJ and dance music producers websites, which are largely there for music fans to visit to look at press photos of their idols or something. Now one can assume that having gone onto these sites that they have an interest in music, a big one, and it's highly likely, I mean really likely, that said punter (i.e. me in this case) has music on their computer at the time of the visit.

So we/I click onto their site and we're greeted with a fook off huge Photoshopped mugshot of the victim DJ/producer in question and their music starts up. Now as I said above I very rarely like the music of these people I'm visiting (a job is a job is money is rent) but I really dislike it when it starts horribly clashing with what I'm listening to (which at the moment happens to be this)

My point is this. Why does the music auto start, and why is the mute/stop button so frigging hard to find and then to click. The tiny shred of respect I had for said DJ/producer for excelling in his field has now left the building and is sitting with Elvis on the toilet in a UFO somewhere.

Right, back to it then... (insert grindstone here)

Filed under: rant

makemassair says...

Hi.

It's very unlikely many people will read this, but if you are HELLO THERE!

So, without further adue, let's get on with it shall we.

I should mention, that this baby isn't anything to do with me, nor is it mine, or anyone I know. It's actually Sean Dreilinger's, who I don't know either. Just his image came up when I searched for something to represent first time... which this is first steps... you get where I'm going? Cause I'm rambling now.

STOP TYPING.

Filed under: rant

Azhar says...

"The United States incarcerates more people than any other country in the world - bar far" (here's an excellent read about that). Today I got a first hand experience of that.

No, I'm not blogging from jail (though I would throw a pretty sick 'Free Az All' campaign online if I was)

A month ago I ordered a roundtrip to Jamaica station for a trip to Canada. Its cheaper and it means I don't have to wait in a line with luggage. Tickets arrive in 1-3 business days, usually.

So when they didn't show up for a month I called to ask them to refund me. I thought this would be straightforward but it isn't. Now, things get lost in the mail. Its impossible for every single envelope to be delivered successfully given the volume of mail USPS handles and the sometimes ragged appearance of the people walking around with the mail. So mine was one of those unlucky ones. Ok, they can grasp that concept, even though this a government company.

They send tickets in unmarked non-privacy (which means you can hold it against the light and see its a ticket in there) plain white envelope. 

A few days later I get a form. The usual regrettance-inconvenience schmitz part and then a form I have to send back. It just scared the wits out of me.

Essentially its a legal document that makes me swear that they're actually lost in the mail and I didn't get them. If I'm lying here, I'm lying to the government. There's a lot of the word 'perjury' sprinkled all over this thing. Swearing is alright, I guess. Its the penalties that really got me.

If it turns out, if the ticket that I don't have i.e. somebody else might, gets used, they can prosecute me and fine me $1000 and... send me to prison for a year.

A year.

That's a ridiculous penalty for cheating a railroad company out of $15. For one if the postman who nicked my ticket decided to use it, there's no way to track the person who actually used the ticket, all that's known is that someone used it, someone lied about getting it, someone needs to go to court.

Suppose these ridiculous threats are just deterrents? Well then, to the person who actually had their tickets lost in the mail and signs this thing for a refund, good guts you got there. I'd never sign this thing. Even if one would never end up being convinced and given a sentence, having to land up in court for such a thing is maddening in itself. They can keep their schmeasly $15.

Think about the loss they were to make if indeed someone did cheat them using this system (whichever mad person it would be). They're hauling an extra 60-100kg (on average) for a few miles. Trains can do that pretty ok without posing much of a severe threat to their operation or others' safety. This unlike people with knives and guns walking around who are the people who happen to go to prison too, like this man who cheated the government out of $15 (which isn't enough for more than a day's living in Manhattan)

Just another one of the tales that makes this country so fascinating to study. 

Azhar Chougle | www.azharc.com

Filed under: rant

Christine says...

http://www.flickr.com/photos/toonz/ / CC BY-NC-ND 2.0

aren't you kind of tired of hearing that social media is all about

[pause] ...wait for it. drum roll...

"joining the conversation"

[insert sounds of fingernails running across a really dry chalkboard]

yea sure, sometimes it's about that.

other times it's about talking to yourself out loud and really not caring if anyone is reading.

random mindless unscripted tweets are ok.

especially when the timeline gets a bit repetitive with six degrees of the same Hellen Keller quote making its weekly retweet rounds. yes. i get it. "It is a terrible thing to see and have no vision." very profound. the first few times. thank you.

seriously.

maybe i'm getting nostalgic for the old school tweets.

go ahead. tell us you're eating a burrito and don't let social media influencers tell you otherwise.

Filed under: rant