Wine of Design: 3 Deep Design
http://www.grafikcache.com 4 Dec 2009, 8:59 am CET
Australian based studio 3 Deep Design has updated with some new brand and packaging work for the 2009 Wine of Design programme.
VIA http://collected.info/brandidentity
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Gelati Sky
Designed by Truly Deeply | Country: Australia
“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.
The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.
Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.”
Student Work - Aaron Willard
Designed by Aaron Willard | Country: United States
Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.
VIA http://lovelypackage.com/student-work-aaron-willard/#more-8960
Jones Soda Co. | Spooktacular Packaging Design
Jones Soda Co. Halloween Edition Those bonkers guys over at the Jones Soda Co. have yet again injected a little humour into their packaging to create a rather spooktacular line of Halloween Edition 8oz cans.
Halloween Edition soda flavours include: Candy Corn, Buried Pomegrante, Lemon Drop Dead and Spooookiwi Soda.
Available exclusively at Target stores in the U.S. Sadly not in the U.K.
Packaging design by: Superbig Creative.
100% Chocolate Cafe
The concept behind Tokyo's 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, even cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Their packaging is pretty neat too!
Latt & Lagom
ANR BBDO Gotheburg
FABulous Award Packaging Design 2000
One of our Jury favourites from the year 2000.
Anthony's Oil Change and Power Fuel by Kolle Rebbe Hamburg
Black Pencil winning German Agency Kolle Rebbe Hamburg are known globally for thier FABulous work.
Here are two of thier projects that featured at The FAB Awards 2009.
