There's a small coffee shop and bakery near me called Made Fresh Daily. They've got great coffee, pastries, and free wifi – everything that makes a good coffee shop. But I noticed that they seem very stressed at busy times. They frequenty have two people moving back and forth from the kitchen to the register, and trying to attend to people in the store. I overheard one of the women running the register say to an inquisitive patron that they were looking for more help to run the register.
And then I started wondering why they even needed a register at all.
What if every patron was able to place their order online, from within the store, by connecting to the access point? For one thing, it would instantly reduce the rate of customer dissatisfaction (as a result of recieveing the wrong order) to zero. Human errors like this seem to be a common problem during particularly busy hours. But what if every patron was forced to place their order through a web browser? What if it was a wifi only café? What if you had no register, and instead reclaimed that space and made it available for extra seating?
If you used the wifi connection as a gateway to placing an order you could sovle another problem that anyone offering free wifi has to deal with – leaches. Lots of people will often take up a seat and use the Internet connection without buying anything. But in this case you could simple force people to place an order before you grant them Internet access. Problem solved.
Why does nothing like this seem to exist here in New York? This would be the perfect place for such a thing considering just how expensive space is. It would also allow you to sell a cheaper cup of coffee than the person next to you, since that person next to you is still paying staff to run the register. And even during the morning rush, you'd never have a line.
Someone should invent this.