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jbruin says...

View more news videos at: http://www.nbcsandiego.com/video.

The San Diego Sheriff's Department is now officially using Facebook and Twitter to update the public with news and alerts. Here's hoping they'll follow in the footsteps of public service agencies across the country already finding success with their social media efforts.

Filed under: nbc

Mike Berkley says...

This should clear the way for a pre-Thanksgiving announcement, which seems to be a driver!

http://us.mobile.reuters.com/m/FullArticle/p.rdt/CMERGER/nmergersNews_uUSWEN683820091120


Sent via BlackBerry

Filed under: NBC

jbruin says...

View more news videos at: http://www.nbcsandiego.com/video.

Weber Shandwick looked at the accounts and Twitter behaviors of Fortune 100 companies who use Twitter and the results were rather dismal. In fact, their conclusion was that for most of these companies, Twitter is a missed opportunity.

Adam Brown, Coca-Cola's Director of the Office of Digital Communications and Social Media joined me via Skype for my NBC San Diego segment to discuss the report & talk about Coca-Cola on Twitter.

Filed under: nbc

jbruin says...

She's helping me test a new element for tomorrow's segment. :)

Filed under: nbc

jbruin says...

View more news videos at: http://www.nbcsandiego.com/video.

Notice how I said bananas twice? Yeah that wasn't planned. Such is life in live TV!

Filed under: nbc

jbruin says...

Thanks to Liz who tweeted this very apropos sentiment that I was able to use in my NBC San Diego Twilight New Moon segment to highlight that Twilight mania extends to women in their 30's. ;)

Filed under: nbc

jbruin says...

Filed under: nbc

Mike Berkley says...

The Wall Street Journal ran a story today discussing the potential regulatory challenges to a Comcast acquisition of NBC Universal.

What these stories seem to miss is that this a DEFENSIVE move by Comcast, not an aggressive move against its rivals.

Comcast is NOT buying NBC to seek an "unfair" advantage in its cable markets (though that's not to say they wouldn't hesitate to pursue such advantages if they were available).

The real motivation behind this deal (I believe) is survival. Comcast understands that the price point for distributing TV into homes is going to fall dramatically in the coming years. Comcast's 3 distribution products, Voice - TV - Internet, are collapsing into just one, single product: Internet. This poses a huge threat to Comcast's top line.

As such, Comcast is hedging through diversification into content, moving up the media value chain. Comcast will be looking to replace lost revenue in distribution with revenue from content (advertising, subscriptions, etc). At it's core, it's that simple.

Therefore, I believe Comcast will be willing to live with any reasonable regulatory restrictions the government slaps on this deal.

Filed under: NBC

RT @RuebenRambling: Monday Viewing: #Heroes & #Trauma on #NBC; #ThePrisoner on #AMC and reair of #Dexter on #Showtime. What'll you be watching?

Filed under: NBC

jbruin says...

EA acquired Playfish for $275 in cash (the deal could be worth up to $400 million), and I used the segment to talk about how and why social gaming companies are influencing the gaming industry as a whole.

View more news videos at: http://www.nbcsandiego.com/video.

Filed under: nbc