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Google Analytics Expands Goals & Mobile Web Tracking

Google announced new features for Google Analytics today that add to their web stats service.  The two additions I liked most are further goal tracking options and mobile website tracking.

• Engagement Goals: Track goals that are set for the amount of time on your website as well as pages per visit. Best of all they have expanded the number of goals you can track to 20.

• Mobile Website Tracking: Google Analytics now tracks mobile websites and mobile apps (iPhone & Android) so you can better measure your mobile marketing efforts and mobile content. Need a mobile website designed? We can help.

Check out the full post for all of the new enhancements, there are quite a few.

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Mobile Web Design: Five Technology Launched

We've finally released version 1.0 of the Five Technology website to the mobile web. There is still some work and testing to do for sure. 

We've set-up mobile browser detection to automatically forward mobile device users to the http://m.fivetechnology.com mobile sub domain when accessing the site.  Fun little project and just the start of quite a bit of mobile web design from us.

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Mobile Web Design, Clean & Mean(ingful)

Our web design firm is seeing a solid increase in requests for mobile web design and that will only continue. Smashing Magazine wrote an excellent post on mobile web design tips and trends earlier this year that I wanted to touch on it.

A Different View For Mobile Web Design
It's not hard to notice that you have less screen to work with.  With this, you have to change how you look at web design for mobile devices like Blackberrys and iPhones.  This leads to the two most important aspects of mobile web design:

1. Clean - With mobile web design less is more.  Less graphics, no flash, clean code, semantic structure and plenty of white space is a must. Things need to center around simple with the mobile web and anything less than clean, will be ignored or not used.

2. Meaningful - Once you simplify and consider the limitations you quickly understand your mobile web content must be meaningful.  In stripping down the visuals and even the amount of content, you need to understand what will be most important for your mobile web users.  Store locations, directions, hours, recent news are all examples of what might be meaningful content.  Prioritizing your content and users needs will make your mobile website valuable and visited often.

Of course there are technical aspects that need to be considered from domain structure to mobile browser detection, but with a clean and mean approach you can create a mobile experience worth experiencing.

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Neue Webdesign-Referenz: Berliner Ingenieurbüro jetzt auch mit Mobilversion der Büro-Website

     

Unter http://m.pitbau.de ist ab sofort die Mobilversion der Büro-Website des Berliner Ingenieurbüros Pitbau erreichbar. Hier stellt das Büro aus dem Prenzlauer Berg sein Leistungsspektrum und seine Referenzen in einem handy-freundlichen Format dar. Gepflegt wird die Website für mobile Endgeräte ebenso wie die "Vollversion" unter http://pitbau.de über ein individuell angepasstes Content-Management-System (CMS).
 
Konzeption, Design, Programmierung: ericsturm.de - Webdesign für Freiberufler, Berlin (http://ericsturm.de)

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fussballmeldungen.de jetzt auch für Mobiltelefone

Die Fußball-Nachrichten-Website "fussballmeldungen.de" ist ab sofort in einer grafisch reduzierten Version für Mobiltelefone verfügbar. Unter http://m.fussballmeldungen.de lassen sich die neuesten Fußball-Meldungen zahlreicher Sportredaktionen im Handy-freundlichen Format abrufen.
"Die Seite wurde gestalterisch soweit 'abgespeckt', dass sie mit einem normalen Handy schnell geladen und gut zu lesen ist." erläutert Eric Sturm, der Betreiber der Seite. "Jetzt kann ich endlich auch von unterwegs mit wenig Aufwand auf die neuesten Fußball-Nachrichten zugreifen, z. B. im Stadion." freut sich der 38-jährige Berliner. Die Vollversion der Website ist übrigens weiterhin unter www.fussballmeldungen.de erreichbar.

 Link zur neuen Handy-Version: http://m.fussballmeldungen.de

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