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corywatilo says...

I'm a phone fanatic and everybody knows it. I am constantly in search of the perfect phone. So when I heard about the new Verizon Android phones, I was pretty excited. I even got up early yesterday (9 AM) to go pick one up. I had a T-Mobile G1 back in the day (on AT&T, of course), and it wasn't my favorite device in the world. Android just wasn't ready for primetime, so I had hoped the time between the G1 and the Droid Eris would be sufficient enough to get Android to the place it should be. Some may disagree with me, but while I think Android is definitely better than it's V1 release, I still don't think it's quite there. Read on...

Verizon-HTC-Droid-Eris-official.jpg

The main reason I went with the Droid Eris over the Motorola Droid was for HTC's Sense UI. I strongly dislike Android's default skin, and it was a big enough factor for me to opt for the lower end Eris.

I have three big problems with this phone: the lag, the input methods, the choppy scrolling, and then the capacitive touch buttons.

Input Methods

Obviously the ability to input data into a mobile device is the most important function on a phone, besides maybe receiving signal (*cough* iPhone *cough*). This phone holds 2nd place in worst device input methods, the absolute worst being the HTC Touch Cruise. Although the Droid Eris has a convenient T9 input method (which I personally love), the lag makes it unbearable, as it takes too long to load in new suggested words. The on-screen QWERTY keyboard doesn't work either, because the keys are just too small (the device is smaller than the iPhone). I just can't type on this thing for beans.

Choppy Scrolling

This killed me on the G1, and it hasn't changed on the Droid Eris. The scrolling sucks. It sputters and stalls, and is horribly laggy. Sure, say it's the phone itself and not Android, but it doesn't really matter. IT DOESN'T WORK. HTC should have worked this out some way before releasing a device with sub-par functionality.

Capacitive Touch Buttons

I have had nothing but trouble with the touch buttons toward the bottom of the device. If I tap directly on them, they do nothing. It's like I have to tap on the top border of the icons to get them to react. It's really hit or miss for me. Sometimes I get them to work. Usually it takes two or three tries.

Simple Things

The simple things are really what killed it for me on this device. Things like, adding contact to a text message and trying to dial a contact were more than challenging. There are complicated menus and buttons you have to push - it made me think about steps I shouldn't have to think about. Right out of the box, it should just work. I shouldn't have to go download anything from the Android Marketplace to make my device work. Even reading new notifications is harder than it should be. To unlock the phone, you have to swipe down on the screen. Then to view notifications, you have to swipe down from the top of the device. This whole process requires two downward swipes. Why not one up and one down? It's the little things that really kill this device in my mind.

I really wanted to love this device. I want to love every device I get. But unfortunately, this one has let me down. When it gets to the point where I end up giving up typing a text message or posting on Facebook or Twitter from the device because I get so frustrated with its lag and input methods, you know the device is a failure. And no, I'm not getting a Moto Droid. I hate the keyboard.

Good try, HTC, but try again. It doesn't matter how pretty you make a device. If I can't do the simple things quickly and easily, you have failed.

Back to Blackberry I go...

Filed under: android, convergence, google, mobile, phones

corywatilo says...

I am a light phone talker. If you look at my call history, you'll see maybe one or two calls a day, if that. My bread and butter is email and texting, so I thought I might try out the Peek Pronto, a device that claims to do those two things and those two things only. And with no monthly service fee (with a higher purchase price), it sounded like a killer deal to me. I even ended up using credit card reward points to purchase the device, so I was out of pocket nothing. So how did I like the Peek Pronto? Did it change my non-verbal telecommunications world? Keep reading...

I really had high hopes for the Peek Pronto. With claims of email and sms, as well as social networking capabilities, this sounded like the perfect device for me - just the thing it would take to let my cell phone collect dust at home. But while the concept was great, the implementation was terrible. Here are a few main points:

The Device Itself

The Peek Pronto is an email device. Plain and simple. It's really not made to be anything more. And fortunately, it sucks at that too. The only way to navigate is through the scroll/click wheel on the right side of the device (think Blackberry). There are no front-facing navigation controls. This required me to always keep re-adjusting the device so I could hit the controls. The click wheel was also too hard to press. It took a lot of effort to press in accurately. But probably the worst part for me was the keyboard. It made a very loud clicking noise for every key press as opposed to a softer click from a more padded control under the surface. The keyboard buttons were also too hard to press. Trying to punch out a message was archaic. I'll give it one thing, though: the device was sturdy. I'm pretty sure you could drop the thing from a 2-story building and it would still work.

Email

The way the Peek Pronto displayed email was nothing special. The font was too big (no option to make it smaller) and very Blackberry-esqe (think 2004). Scrolling line by line was unbearable too. No HTML email viewing and of course no way to click links in emails because there is no built-in browser. Email also got pushed to my device consistently slower than it got pushed to my iPhone.

SMS

Although the Peek claims it support SMS, it really doesn't. You can send a text message from the device to a regular phone number, but it comes through from a standard 10-digit phone number that you have to reply to before the session ends. You can't save the phone number the message came from as being from your contact, because if you've never received a text from the Peek before, or outside of a limited period of time, the text won't go through. This right here is a deal breaker. There is no way I'm going to explain to my friends that you can't save the phone number that I texted you from because it's not me. Oh, and Peek attaches a "Sent with Peek" message in the footer of every text. I'm sorry, but no.

In my head, when I heard the Peek Pronto supported text messaging, I kind of figured the phone sent the text via an email address to the phone's email address based upon what carrier the cell phone was on. For example, I send a "text" from <myusername>@getpeek.com and sends to <7141234567>@mobilecarrier.com (all carriers support this). That way, recipients would at least know to save (and could reply to) the email address.

Unfortunately the method that Peek uses is the worst method possible.

And don't even get me started on the social networking integration.

Setup Process

For a device that is supposed to highlight simplicity, even the setup process failed. Sure, it would have been nice and simple if it worked, but my setup wasn't. I think the device is supposed to instantly work as soon as you power it on, but I was told to go to the website to register it. But when I tried to register it, it told me to call customer service. Once I got on the phone with the customer service rep, she said the 1-year prepaid plan I ordered with the device didn't attach itself for some reason, and that she would have to send an email to the billing department. I asked if I could just be transferred, and she told me she was in Arizona and the billing department was in New York and "didn't have phones" because they're an email company, "like the Peek." I'm sorry, what?? Even when I asked if I could be transferred, there was instantly an attitude in her voice. From her voice, it sounded like she was from Atlanta.

Anyway, she told me she'd call by Friday, two days later, a length of time that seemed unreasonable for activating a simple email device.

Having struck out here, I decided to try tweeting @peekinc. An hour later, my device was working and a couple hours later, I received a follow-up call by someone else making sure my device was working. I think she was from the billing department. I though they didn't have phones.

A couple hours after that, I got an @reply on Twitter from @peekinc, confirming that I was up and running. To their credit, they probably looked up my Peek account from my name that displays on Twitter, which I was mildly impressed with, given that most customer service reps would probably ask for a name rather than fact checking for themselves.

Summary

Like I said at the beginning, I really had high hopes for the Peek Pronto. I wanted to love it so much that I could use it for all my email and sms, and maybe even switch my current phone plan to a prepaid plan. But unfortunately, it's implementation is less than perfect. I don't even think this is a good device for small businesses that want an affordable way to load up their employees with email-only devices. I will definitely be returning the thing. I will keep my eyes open for a new Peek device - maybe something more expensive with an implementation that can really blow it's featureset out of the park. I would definitely pay a lot of money for something that could do what this device does well (with little or no monthly fee), but at this point, the Peek Pronto is not a good contender in the marketplace. I kind of expected more from Peek, since this isn't their first offering.

I watched some videos of the CEO presenting the device and talking about it on national news, and he seems like a smart guy. I just really hope that he guides the company in a direction that will product FUNCTIONAL devices, rather than low cost crap devices like the Peek Pronto and the TwitterPeek, which, I don't think I have to tell you, is a device that will go nowhere.

Despite all of this, I'm rooting for you, Peek!

Filed under: convergence, mobile

kobak says...

Filed under: budapest, metro, mobile, raday

namakusabil says...

by Greg Kumparak on November 5, 2009

r2

My inbox is in pain. Almost immediately after I hit the publish button on last week’s iPhone 3GS vs Motorola Droid Smartphone Showdown, a torrential blast of comments and questions has been barraging just about every communication inlet I’ve got. Phone calls. Twitter DMs. Lots, and lots, and lots of emails. Across the board, it all seems to indicate one thing: people want more. We hear you.

There are a number of worthwhile topics I simply didn’t get a chance to touch on, and a few observations I’ve made since that are worth mentioning. For those, may we present: Round 2.

 

Before we start, I should say: these aren’t all details everyone will care about, by any means. Some of them are quite important; others are downright nitpicky. I highly recommend that you read Round 1 before you read this – it covers many of the major topics, from aesthetics and keyboards to browsers and user interfaces. Also — and I might regret saying this later — feel free to use the comments section down below to ask any lingering questions you may have. I don’t have nearly enough time to test every last minutia – but if you’re curious and I’m able, I’ll add a bit to the post about it.

Foreword: While we are expanding upon the things mentioned in Round 1, the overall conclusion remains the same. To summarize where we left off last time: both the iPhone and the Droid are absolutely incredible for their own reasons, and both have far too many merits for one to truly “defeat” the other. How happy you are with either depends largely on who you are.

With that said, lets begin.

Screens, Part 2 – the Sunlight Test:

sun

As stated in Round 1, the Droid screen demolishes anything we’ve seen in a US smartphone to date – including the iPhone. While the iPhone’s 3.5″, 480×320 will more than satisfy anyone but the pickiest gadgeteers, the Droid’s 3.7″ 854×480 screen is, to resort to an incredibly cheesy cliche, a thing of beauty.

However, there is one place it falls very, very short: under direct sunlight. It is not alone in this, however – the iPhone, too, fails this test miserably. Both handsets essentially go blank under direct sunlight, even with the backlight cranked all the way up. I’m about as suntanned as Casper’s backside in the middle of winter, so it’s not too big of a deal for me – but for anyone who does, you know, go outside, know that you’ll probably need to turn in such a way so as to shade your handset just to make it usable when the sun’s on high.

Winner: Neither.

Ringer Volumes:

Screen shot 2009-11-05 at [ November 5 ] 8.09.47 PM

I always carry my phone in my pants pocket and rely primarily on the vibration to alert my concert-deafened ears of incoming calls. After Round 1, we got lots and lots of requests from people who carry their handset in purses/backpacks, and thus rely on it’s ability to sing.

To be completely candid: We do not have a scientific way of testing this. To be completely candid for 99% of other gadget blogs, neither do they. Our completely unscientific test involved putting each handset exactly 5 feet from a microphone with the speaker in roughly the same place, recording their default ringtones into Audacity, and then comparing overall loudness. I also tested it by putting it in a backpack and pretending my ears were sensitive enough to unquestionably decide.

Winner: Droid, in both tests. Its default ring appears to be about at least 30% louder at its peaks than any of the iPhone ringtones we tried, and it was audibly louder in my bag.

Camera:

We weren’t ready to make a final decision with the Droid camera in Round 1, considering that we’d only taken a handful of pictures. We’ve taken a bunch more since, and our final verdict: it’s average at its best, and terrible at worst.

Droid photos are on the left, with iPhone 3GS photos on the right:

2009-11-05 16.27.23

The main issue is with the auto-focusing system, primarily because it just doesn’t work. More times than I care to count, I’ve seen the Droid auto-focus, lock on as clear as day for about half a second, and then immediately blur. This happens at short range, at long range, at medium range.. it’s just really, really bad at focusing. This can presumably be fixed in a software update, so all hope is not lost.

The one strength the Droid has over the iPhone in the camera department is its flash – but it’s probably not all you’d hoped for. It’ll up the quality of your drunken bar shots a bit, but the vignette effect caused by the LED flash is almost unbearable for anything else.

Android 2.0’s camera user interface is a bit more messy than the iPhones, but it also offers up considerably more: flash settings, white balance, color effects, etc. They tucked all that stuff into a slide out drawer that .. doesn’t like to slide. Pro-tip: Tap the drawer, don’t slide it. It’ll work a bit better.

Winner: The iPhone, if only because it focuses when I ask it to.


Video Quality:

I shot the same video on both phones whilst holding the two phones as closely together as I could without blocking either phones lens.

Droid:

iPhone:

How is it as a phone?:

There are a number of points to touch on on this matter, so we’ll break it down thusly:

  • Call Quality: We got a surprising number of questions about this. Turns out, people wanted to know how well this phone served as, you know, a phone. We’ll keep this one simple: The Droid, in combination with Verizon’s network, is an absolutely shining example of how call quality should be. Both the earpiece and the speakerphone go all the way up to 11 without fidelity failures.

    To compare sound quality, we called a handful of people back-to-back. The Droid’s incoming sound quality was noticeably better in each call, to the point that we thought we were doing something wrong. I switched locations and tried again on a different iPhone (note: a 3G, rather than a 3GS) – same story. The Droid’s incoming call quality is simply superb.

    The difference in outgoing sound quality wasn’t nearly as clear cut. One of our callers thought we’d just called back on the same phone. Four of the five callers thought we sounded better on the Droid when we were in a semi-loud environment (by that, we mean a crowded coffee shop – not a construction site), but only one felt they noticed a difference when we were in a more standard environment.

    Winner: Droid, because it completely floors the iPhone on incoming voice quality.

  • Visual Voicemail: We hate, hate, hate the traditional voice mail system around these parts, so Visual Voicemail is a plus. The iPhone does it out of the box – the Droid doesn’t. You can pay Verizon $2.99 a month for the feature — which is a crock of nonsense — or use Google Voice, for free. I’ll probably have to argue with my TechCrunch colleagues about this for the rest of the night, but Google Voice isn’t enough. It’s a great alternative, but it’s just that: an alternative. At this point, the Droid (and all smartphones) should do this, for free, out of the box.

    Winner: iPhone.

  • Phone Interface: The phone interfaces on both are very, very similar. You’ve got the Keypad/Phone, Call Logs/Recent, Contacts, and Favorites on both, and the aforementioned Visual Voicemail on the iPhone (which we won’t count against the Droid here, as we counted it separately above). These interfaces are so damned similar, we were just about to tie it, but…

    Winner: Droid. The default contacts system on the Android 2.0 is outstanding. It pulls everything from Facebook, constantly syncs profile photos to contacts, and shows Google Chat online status. It’s polish, but it’s polish we appreciate.

  • Carrier Signal: I live in an interesting area of California when it comes to testing phones. We’re mostly blanketed in 3G on both AT&T and Verizon, but we don’t have a big enough population that it ever strains either network. I don’t see the same dropped call rate my iPhone-carrying colleagues in the Bay Area and New York see – in fact, I rarely drop a call. However, I do regularly see my iPhone’s signal go from full to empty in distances of a few feet. At the top of my entryway, for example, I’ve got full 3G and can make a call – if I take two steps down, I lose everything (including EDGE) and calls fail immediately.

    I’ve only been testing Verizon’s network for a week now while I’ve been on AT&T for two years, so to directly compare my experiences would be unfair. I can say, however, that I’ve yet to find any dead zones — and trust me, I’ve looked — and the spots where my iPhone fails, the Droid has no problem. It’s two entirely different networks (and radio technologies), so this is to be expected – but I must say that, at least for little nook of Central California, I’m mighty impressed by the coverage. Winner: Unable to fairly determine; while the Droid hasn’t shown any faults yet, it’s going up against 2 years of AT&T experience.

  • Multi-tasking while talking on the phone: Background processing is one of Android’s much touted strengths, but in the case of the Verizon Droid (or any other CDMA phone), it has one fault: you can’t make a call and use the data connection at the same time. On a call with your sweet one and need to look up the address of the restaurant you’re meeting at tonight? If you’ve got a WiFi connection, you’re golden – but if you’re relying on 3G, you’ll get a big ol’ error alert. It’s not an issue that comes up for me a whole lot, but it’s something we hear VZW customers rant about on the regular.

    However, it’s worth nothing: if WiFi is available, Droid is definitely the superior multi-tasker. Even if you don’t have a need to pop into a specific app, being able to check all of your incoming notifications at a glance is incredibly helpful.

    Winner: If WiFi isn’t available, iPhone. If it is, Droid.

Start-up time:

We got more than a few e-mails about this, so for good ol’ comparison’s sake:

  • iPhone 3GS: 30.2 seconds
  • Motorola DROID: 38.6 seconds.

This was measured by recording both on video, starting each phone from a completely powered down state, and then determining the time based off the videos. Both handsets have e-mail configured, a few dozen apps, and plenty of usage on them.

Winner: iPhone, by a bit over 8 seconds.

Notifications:

IMG_0204 device

Background notifications are like a godsend for iPhone users and developers alike – but it’s still a tacked on solution. Apple didn’t really go about developing the iPhone OS with the idea that such things would be necessary, and so the solution isn’t optimal. You get a maximum of one at a time, and they’re fired at you like a baseball to the crotch in an episode of America’s Funniest Home Videos.

I absolutely prefer the Android notification system. They’re thrown into a slide-out drawer rather than into your face, and can be pulled out, viewed, and cleared at almost any time. This also lets them throw in reminders, such as Birthday alerts (pulled from Contacts/Facebook) and calendar items.

Android is also the only one of the two that allows you to turn off notifications without diving into the settings, via the fourth icon on the “Power Control” homescreen widget. When you’ve got 5+ apps constantly firing off bleepy-bloopy noises, being able to stifle them with a single click as opposed to four or five is a nice – if very small – touch.

With all that said, Android’s system notification may be a bit much for the lay user. We’re not trying to underestimate the lay user here, but additional layers of complexity tend to.. well, complicate things. If I handed this phone to my mom and asked her to “slide out the notification drawer and check for new emails”, she’d probably respond with “So wait, I open my Google?” It’s no sweat for even a fledgling geek, but it might bewilder anyone who’s new to the smartphone scene for a day or two.

Winner: Android/Droid. Its notification system is a bit more complicated, but far more capable.

The Smudge Test:

Here’s one you don’t see in reviews very often, but it’s important if you actually plan on using the phone. Any phone can be gorgeous when it comes out of the box – but carry it around in your lint-filled, sandy pockets for a few hours, and it’ll look like its seen wars.

I’m not exactly a dirty person. I wash behind my ears and, outside of the days where I get to stay at home in my pajamas, tend to dress well enough. I ..can.. not.. keep my iPhone clean. Specifically the backside. After I lug it around for a full day, it comes back looking like it spent the afternoon in someone’s mouth. It’s inexplicably gunky and covered in fingerprints, to the extent that I’m convinced someone is stealing my iPhone and putting crap all over it. The Droid’s admittedly less exciting matte backside does a far better job of keeping prim and proper, in that I’d gladly hand it to someone without having to rub it across my pant leg first.

The tables turn slightly when you start talking about the front side, though. While the Droid screen does just as good as the iPhone 3GS’ much touted oleophobic screen (in fact, we think the Droid screen might have an oleophobic coating as well), there is a gap around the edge of the screen that is juuuust big enough to pick up random particles of whatever crap you have in your pocket, but not big enough (as with the iPhone) that most of it falls right out.

Winner: Tie. The Droid does a better job of keeping its backside clean, but the iPhone tends to have a neater face.

Media playback:


IMG_0207 media

Considering that Apple spent six years making the iPod prior to launching the iPhone, it’s no surprise that the iPhone’s iPod functionality is damn near flawless. The UI is drop dead simple, and it’s about as pretty as things get before things start getting extraneous. The Android Media player is none of those.

The Droid music playback interface is all over the place, and the design is a sea of black. It’s not unusable by any means, but it lacks any real sign of polish or grace.

The Droid video playback interface.. doesn’t exist. Even in Android 2.0, Android lacks out-of-the-box video support. You can download video apps from the Market, but we’ve yet to find one – be it free or paid – that is really up to snuff. We’d recommend the free Video Player app over anything we’ve seen so far; the interface is very bare bones, but it’ll play 3GPP and H264 videos.

The Winner: iPhone.

App Storage:

Google made a fairly huge mistake in the design of Android, and they haven’t fixed it with Android 2.0. You see, the Droid only has 512 MB of internal memory. This is made okay by the fact that it supports microSD cards up to 32GB, and comes with a 16GB card. But here’s the catch: you can’t use that microSD card for app storage. In fact, you can’t even use all of the 512 MB of internal memory for app storage – you’re limited to 256 MB.

Many Android applications are just 500 KB to 3 Megabytes, so you can squeeze dozens of them into memory without any issue – but that doesn’t mean everything is okay. On the iPhone, applications have free reign over whatever storage space is available on the internal hard drive, opening the door for rich 3d textures and high-fidelity voice/sound files. As a result, many iPhone applications are in the 40-50 megabyte range, with some (such as Myst, or Secret of Monkey Island) reaching up into the hundreds of megabytes.

There is one solution: developers can make the application they host on the marketplace only a few megabytes large, and then have the application download the rest of its media onto the SD card after installation. From a user experience standpoint, however, this is a fairly terrible solution – once you’ve downloaded and installed, it’s time to play.

Google needs to fix this as soon as possible, or its applications will be forever stunted. You can argue that mobile applications shouldn’t need to be hundreds of megabytes large, but I won’t be able to hear you over the awesome voice acting in Monkey Island.

(Note: I am well aware that you can save apps to microSD if you root the Android device. We didn’t count jailbreak-only stuff in Round 1, so we definitely won’t count root-only stuff in Round 2)

Winner: iPhone

Conclusion:

I stand by our original conclusion from Round 1 – heres the important bit:

With Android 2.0, we’ve come to a very difficult crossroad. No longer can we recommend one handset over the other simply by its feature set. At this point, it’s all about the person who will be carrying it. For you, dearest TechCrunch Network reader: Yes, I’d probably recommend the Droid over an iPhone. Would I recommend it for your mother, father, or little sister? Nope. If you want a phone that just works and does damned near everything you could want and don’t mind Apple’s closed garden: by all means, get the iPhone. If you can handle a bit of complexity for the sake of flexibility and don’t mind having to tinker a bit: by all means, get the Droid. At this point, I honestly feel that either choice would make any sane person incredibly happy.

 

Filed under: android, comparasion, iphone, iphone 3GS, mobile, versus

Adam says...

Social Media: What's Next?

Social Media: What's Next?

Adam Ostrow (OPEN Book: Social Media)

 

Oct 15, 2009 -

Where are the top sites headed? What trends are around the corner? Mashable’s Adam Ostrow offers pointers for success in tomorrow’s social media. 

The rise of social media over the past few years has left several companies and platforms in a position to dictate the way in which we’ll use technology in the future. Between Facebook, MySpace, Twitter, LinkedIn and YouTube, there are hundreds of millions of users across what has become known as “the social web.” There are also countless start-ups looking to either be the next huge social platform or build a business by feeding into the ecosystem that the top players have created. 

Determining which of these early-stage services is going to be “the next Facebook” is an exercise in wild speculation, but we can look at what the social Web might be like in the future and how your business can position itself to succeed in it.


Connected Accounts and Portable Identity

If you’ve spent much time on social networking sites, you’ve probably noticed an increasingly similar feature set. The concept driving much of this homogeneity is called “the social stream,” essentially the idea that you can log in to a site like Facebook, Twitter or LinkedIn and see a stream of recent activities – like new status updates, photos and events – from all your connections. 

While initially the stream consisted of activities taking place within a given social network, it has come to represent activities taking place around the Web. For example, you can now connect your Flickr and YouTube accounts, and even your blog, to Facebook. This means that every time you upload a photo, share a video or write a new post through one of these mediums, it can automatically appear on the social network. 

Beyond simply connecting accounts, Facebook, Twitter and MySpace now all offer their own options for logging in on third-party websites, known respectively as Facebook Connect, Sign-In With Twitter and MySpace ID. For example, you can now log in to Citysearch using your Facebook username and password, write a review of a local business and have that automatically posted to Facebook, where it’s accessible to all your connections. Similarly, many blogs and news websites will now allow you to syndicate a comment you make to Twitter. 

How to Take Advantage
The rise of the social stream and portable identities has a few practical implications for your business:

Amplifying Your Online Footprint
 
Automatically syndicating your blog posts, videos and other content to social networks raises your brand’s visibility, improves traffic and creates new opportunities to connect with customers. 

Adding New Services to Your Repertoire
 
You want to be where the people are – hence, setting up Facebook, Twitter and LinkedIn accounts is top priority for your business. But with the social stream and portable identities, a number of third-party apps that plug in to these platforms are worth consideration. From screencasts (Screenr) to video (TwitVid) to presentations and documents (DocStoc), there are many opportunities to improve the quality of the content you’re publishing to the stream and, in turn, earn the social currency that can drive the growth of your online network. 

Improving Your Website’s Viral Growth
 
By adding social features to your website, you can get further mileage out of the content you produce and further extend your reach on social sites. 

A Few Options:

Sharing Buttons
 
Make sure your blog posts are easy to share by adding buttons that allow readers to quickly post them to Facebook, Twitter, MySpace and dozens of other social sites. ShareThis, AddThis and AddtoAny all provide free buttons that can quickly be added to your blog. Additionally, an increasing number of businesses are adding these features to their email marketing and newsletters. 

Comment Systems
 
Portable identity is making blog comments a valuable marketing tool – not just for you as you browse the Web, but for your own blog as readers leave comments. Disqus offers a comment system that lets readers sign in with their Facebook or Twitter accounts and have their comments posted back to the social network of their choice and, in turn, be seen by all their connections. This turns blog comments into a way to generate additional traffic at no cost.

Implementing Your Own Social Features
 
If your website offers its own login system, consider implementing portable identity solutions like Facebook Connect or Sign-In With Twitter. Citysearch online guides let users review businesses and have those reviews published to Facebook; your website could utilize these solutions for enabling product reviews, special promotions and contests, and inviting friends who might be interested in your business. 

MOBILE: Where Social Media Meets Location
At the same time social networks are trying to aggregate all your online activities in one place, they’re also looking to extend beyond the Web and into the realm of mobile. And it’s happening quickly: Facebook has more than 65 million active mobile users, Twitter sees 20 percent of tweets stream in from mobile devices, and mobile video watching on sites like YouTube is up 52 percent in 2009, according to a study published in May by Nielsen. 

However, there’s much more going on than big social networks porting their features to the mobile environment. The combination of advances in mobile technology, a number of innovative startups and upcoming features on services such as Twitter point to a future in which cell phones are central to the social media experience and an equally important platform for businesses. 

Mobile Applications
For starters, the iPhone has completely changed the landscape for mobile applications. What used to be a largely closed system is now open, and more than 85,000 mobile applications are now available on the iPhone alone. Meanwhile, virtually every other device maker, from BlackBerry to Palm to Nokia, is following Apple’s lead and launching its own app stores. 

Fortunately, much of the groundwork has been laid for businesses small and large to play in this arena too. While initially apps cost thousands of dollars to develop, new do-it-yourself solutions like SwebApps allow you to set up your own iPhone apps, with templates for different types of businesses like restaurants and retail stores, and be up and running for a few hundred bucks. 

Geo-Targeted Applications
Another increasingly common feature on cell phones is GPS. While this has some practical applications – like the ability to find your phone if you misplace it – it also has huge potential for business. For starters, location-aware applications are emerging that allow users to share their longitude and latitude with friends. 

While Twitter plans to incorporate this functionality soon, there are already applications such as Google Latitude and Loopt that are location-aware. Log in and you can see where all your friends are and quickly make impromptu plans at nearby locations. The business model here should be fairly obvious: the ability to serve hyperlocal advertising to potential customers that are within a few feet of your business. 

This is already starting to happen. Foursquare, a location-aware app that lets users “check in” at venues in a number of metro areas, recently launched a partnership with a company called 8coupons. Through the deal, users of Foursquare in New York City were alerted to coupons within a three-block radius of their current location. 

Meanwhile, we’re also seeing ad networks develop around the concept of location-aware advertising. AdMob, one of the leading mobile ad networks, recently recorded its 100 billionth ad impression. Like other applications, AdMob lets you target ads based on user whereabouts, but it does so across hundreds of mobile applications and websites, giving advertisers the scale that is currently missing from individual apps. 

SOCIAL SEARCH: Bringing the whole thing Together
If you’ve experimented at all with online marketing, chances are it has been in the realm of search, where the bulk of online advertising dollars still go and where improving rankings in the organic results through SEO (search engine optimization) is a full-time job for thousands of specialists. However, like so many other aspects of the Web, search is about to get infused with a big dose of social.

Both Facebook and Twitter have already provided a small glimpse of the road ahead in search. Twitter’s advanced search options let you combine a keyword query for tweets with other social modifiers – like location, if it came from a specific user, and even if it had a positive or negative attitude. Meanwhile, Facebook’s recently revealed search tools let you search within your network or site-wide for status updates, links and notes about a given topic. 

However, social search is only in its infancy. In the long run, we’re likely headed in a direction where, in much the same way that organic search results in Google are based on page rank, social search results are based on algorithms that look at a user’s social authority – how many connections he has, how positively he’s viewed by others and the quality of the content he’s producing on the social web. Further, Web and social search are likely to become one and the same, where results are simply a combination of link patterns, keyword analysis and social media metrics. 

So how does your business position itself to succeed in this future online world dictated largely by our capital on social media sites? It may sound clichéd, but looking at the current landscape, the key seems to be to work smarter, not harder. Improve your position in the social stream by connecting accounts. Turn website visitors into marketers by enabling portable identity features. Extend your business to the mobile world with a branded application. Actively participating on social media sites remains paramount, but that will go only so far as you have hours in the day to commit. Getting ahead of future trends with simple and accessible technology will add significant scale to your marketing strategy and give you a competitive edge as we continue to move toward an ever more social web. 

Consumers Signal Their Approval
Marketers may be adopting social media in droves, but are consumers reciprocating by following companies and brands on social media sites? According to recent data, the answer would seem to be a resounding “yes.” In a study provided to eMarketerby Anderson Analytics, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative.

“52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking website – double the percentage who had said something negative (23%).”
(Source: Anderson Analytics “Social Networking Service,” provided to eMarketer July 13, 2009) 

In other words, there seems to be much more going on beyond businesses simply setting up shop on social media sites and hoping people will show up. Rather, users are actively seeking out their favorite brands online or being connected through other means – like a friend’s suggestion, a link on a website or offline advertising. All the more reason that spending on the medium is expected to continue to increase over the next five years.

Adam Ostrow is a new-media entrepreneur, consultant and commentator. As editor-in-chief at Mashable, Adam is responsible for the editorial management and direction of one of the most widely read blogs in the world, covering the latest technologies, trends and individuals that are driving the current evolution of the Web. Adam has been frequently quoted by mainstream media, including mentions in The New York Times, The Washington Post, USA Today, Forbes, BusinessWeek, ABC News and CNN, and is a featured expert on the topic of Technology for OPEN Forum. 

This is a post I wrote for American Express' OPEN Small Business website a couple months back that's now published. It will also soon be available as a printed book along with some other in-depth social media articles, focused on how small businesses can take advantage. I should have a few copies to give out soon if you're interested.

PS - The section "Consumers Signal Their Approval" is actually a sidebar in the printed version.  The article itself ends with the previous section about social search.

Filed under: facebook, foursquare, mobile, social media, social search, twitter

Esteban says...

Vodafone Update app

Filed under: android, blackberry, iphone, mobile, vodafone

rose3694 says...

Sitting at a stoplight iPhone cam picked this up pretty cool

Filed under: iphone, mobile

rose3694 says...

Used a fisheye app on my iPhone

Filed under: fisheye iPhone sun clouds, iphone, mobile

If you are looking for a recap from OMMA Mobile Conference in LA or would like just a general overview on the State of the Mobile Union - here is a great recap from Charles McCullagh, SVP Member Services & Technology.

Some very interesting info here... http://bit.ly/18tLuY

Filed under: Conferences, Mobile, Mobile Conferences

dcfemella says...

Touchscreen smartphones are the thing in the U.S. this year, with sales growing so rapidly it would give the Ares I-X a run for its money. And next year the pace of the change is going to be even faster. Welcome to the touchscreen era.

touchscreen smartphones

Comscore's data looks at the three months ending August of this year versus the same period last year, and the numbers pretty much speak for themselves: Among U.S. smartphone subscribers aged 13 and over, some 33.8 million owned regular push-button smartphones, against 23.8 million owning touchscreen ones. While that data looks stacked in favor of regular push-button phones, check out the growth rate. Smartphone ownership grew a whopping 63% over last year, proving this is the smartphone age all right--dumbphone sales simply can't compete with that growth. And touchscreen smartphone sales exploded 159% at the same time, which is incredible.

touchscreens

The launchpad for this explosive growth is the iPhone, of course, with 33% of the market share. LG's Dare and Voyager, somewhat surprisingly came in second and third with 8.7% and 7.8% of the market, BlackBerry's Storm was next at 7% and Android only gets a 7th place rank with just 3.6% share for the T-Mobile G1. This, with the exception of LG's devices, tallies roughly with experience--you often see someone with an iPhone in public, and the Storm's a pretty regular sight too. It also makes sense when you see how much more capable these units are as convergent devices than regular smartphones (a fact reflected in dropping single-use iPod sales), with the touchscreen facilitating game-playing, movie-watching, and so on--much more capably than non-touch smartphones. And with prices dropping, they're penetrating even more of the market.

Rest of article: http://www.fastcompany.com/blog/kit-eaton/technomix/you-are-now-entering-touchscreen-smartphone-era?partner=rss

Filed under: mobile, phone, smartphones, technology, touchscreen