Guess how much it cost to produce the Social Media Revolution video?
The Social Media Revolution (Socialnomics '09) video has been profiled in numerous blogs and is considered to be a hit by social media fans on YouTube.
I recently was asked to participate in a podcast titled The Scoop which is produced by Mark Jones and can be found on iTunes after 1 September. Erik Qualman, author of Socialnomics was also participating in the podcast.
During the podcast Erik shared the Social Media Revolution video only cost $300 to produce.
The video never directly mentions the book and yet Socialnomics has made it's way to #2 on Amazon.com (as of early last week).
While the video wasn't the only tool used to raise awareness, it has generated the most awareness.
When the business objective of launching a new book is all about raising awareness, it's great to see Erik's 'pull' based strategy work so successfully.
Good luck with the book Erik.


There’s no doubt about it: TV is
