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Here are posterous posts filed under mikehickinbotham...

The Social Media Revolution (Socialnomics '09) video has been profiled in numerous blogs and is considered to be a hit by social media fans on YouTube.

I recently was asked to participate in a podcast titled The Scoop which is produced by Mark Jones and can be found on iTunes after 1 September. Erik Qualman, author of Socialnomics was also participating in the podcast.

During the podcast Erik shared the Social Media Revolution video only cost $300 to produce.

The video never directly mentions the book and yet Socialnomics has made it's way to #2 on Amazon.com (as of early last week).

While the video wasn't the only tool used to raise awareness, it has generated the most awareness.

When the business objective of launching a new book is all about raising awareness, it's great to see Erik's 'pull' based strategy work so successfully.

Good luck with the book Erik.

Filed under: Mike Hickinbotham

Great presentation by Clay Shirky.

Clay does a great job of objectively highlighting why the internet is the greatest communication breakthrough to date.

Filed under: Mike Hickinbotham

Influentials don't govern person-to-person communication. We all do.

While influentials are important, it appears they aren't 'mission critical' when seeking to have your message shared via social networks.

HT to http://ariegoldshlager.posterous.com/ for the Fast Company article.

Filed under: Mike Hickinbotham

ibm-logoThere’s no doubt about it: TV is getting way more social. A recent patent filed by IBM reveals that Big Blue wants to help it get even more social, by developing a remote control that will automatically blog and/or microblog what you’re watching.

The patent talks about a networkable remote controller that can “send a blog posting to a blog,” which can be set up to send posts automatically. It includes the ability to comment on the shows you’re watching, either by selecting from a pre-populated list or authoring your own. It also mentions posting automatically to microblogging services, which to most of us means TwitterTwitterTwitter

.

The patent was filed April 14 of this year, and the approval process can take some time so it may be a while before this thing comes to market. Nevertheless, it’s another stepping stone on the road to socially-enabled television.

Check out the original patent diagram below. Let us know if you’re excited about the idea of social TV. Do you use applications like BoxeeBoxeeBoxee

already? Do you watch Hulu with your Facebook friends? Do you have a TV that already supports social widgets? Let us know in the comments.

ibm-patent

[via NewTeeVee]

Is tweeting what you are watching on TV a nice to have or simply too much useless info?

Or, does it reinforce the argument that publishing nonsense makes the stuff that makes sense all that much more desirable?

Filed under: Mike Hickinbotham

Compared to traditional mass based 'push' communciations, social media has a distinct set up dynamics that corporations are in the process of understanding.

As a big time music fan, I really enjoyed this video by Gerry McCusker. It's educational and entertaining.

His contact details appear at the end of the video.

PS - while not a punk movie, checkout the 2007 doco Joy Division.

It's tells the story of the band's lead singer, Ian Curtis and briefly goes into how the remaining band members formed New Order. How a band starts off wanting to be punks and then evolves into a electro dance band is interesting to watch.

Filed under: Mike Hickinbotham

Checking this out

Filed under: Mike Hickinbotham