The glass is strong in this one
We used to have the whole set. Not sure where its brothers and sisters are, but needless to say, I'm pretty stoked.
We used to have the whole set. Not sure where its brothers and sisters are, but needless to say, I'm pretty stoked.
What's new in this is not the kind of strategy McDonalds is promoting - it's a bit too generic for my taste and could be applied to lots of other companies as well. But I think sharing their insights proves that McDonalds has understood more than others what social media is about.
The global partnership will span everything from a special Happy Meal that will take kids to an "Avatar"-branded site that will be part of the fast feeder's McWorld virtual world to a young-adult-oriented Big Mac tie-in that will redirect consumers to McDonalds.com/Avatar. McDonald's will support the promotion with two general-market TV spots as well ads for the Hispanic and Asian-American markets, general-market and African-American print and radio ads.
Extract from Advertising Age
And Waxhaw opens this!
* Sigh * My little town is growing up.
Sent from my BlackBerry® wireless device, so please excuse any typo's made with my man-size fingers on the teeny weeny keyboard
In a bowling alley that cost me 50 p to just walk into.
sent from my Android phone