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Knowing the finer details of fashion: a review of WORN Fashion Journal - Issue no. 9
I love an intelligent, in depth and witty take on fashion because this industry isn’t always about the superficial, but how imagination and creativity are constructed into reality which can be funny, provocative and eye-opening.
Many fashion publications on the shelves nowadays represent the here and now. Avid fashion followers are very aware of what’s popular and current, but fashion’s historical and cultural influences are seldom highlighted in the mainstream with thorough research and thoughtful insights.
Serah-Marie McMahon, editor-in-pants of WORN Fashion Journal, kindly sent me issue nine of the magazine to review and I was instantly captured by its expressive cover and well-written content.
Published twice a year, WORN is an independent publication based in Toronto which examines “the cultures, subcultures, histories, and personal stories of fashion... strive(ing) to embody a place between pop culture magazine and academic journal. This magazine opens new avenues in art and fashion by hovering where these two ideas intersect, connecting with fashion scholars and artists.”
Therefore, WORN is not a typical fashion magazine because it seeks to educate and engage their readers. This magazine is not a flip-through, glossy publication that will take five minutes to finish reading. This magazine demands your complete attention and absorption of information as each article has something interesting and personal to say in this 44 page issue.
Stand out reads (for me) in this issue are:
- G. Stegelmann, Everything I Know About Fashion (I Learned From My Mother), a heartfelt reflection of family, playful fashion moments of childhood and its impact on an individual’s sense of style.
- Sonya Topolnisky, [Re]introducing Valentina, a historical and academic article about Valentina Nicholaevna Sanina Schlee, fashion and theatrical costume designer, and her lasting influence on American style and fashion.
- Sara Forsyth, Brutally Individualistic, a look at the life and times of Marchesa Luisa Casati, celebrity, muse and performance artist.
After I finished reading WORN I came away with feeling a little more knowledgeable and educated on the finer details of fashion, art and culture, something I haven’t experienced with other fashion magazines before.
A subscription to WORN costs $18 for two years, it’s an investment worth making and you can stay up-to-date by following the magazine’s blog.
the tablet will save the magazine
via mymodernmet.com
This is an interesting demo on a non-branded web-enabled tablet. Although the floating second-life-style hands are a bit weird.
The most telling thing about this is that it doesn't mention a thing about printed content until the demo is half-way trough. At this point it says, "to really focus on the article, you can go to the text view." The demo then moves quickly to "the advertising can also be more dynamic."
So there you have it, lots of pictures, video, "dynamic ads" and very little actual writing.
December Press
Небольшой обзор того что я буду читать в в этом месяце. Список не полный, т.к. на примете еще как минимум журналы Black и i-D, может быть Frankie и Pulp, но в целом норматив закупок выполнен. Теперь подробнее.
NO — НЗ журнал про творческих людей, интересные истории про музыкантов, дизайнеров, художников и всех кто как либо связан с фешн индустрией, без новостей, без отчетов с вечеринок, без модных шмоток сезона и последних сплетен. Чисто интервью и истории + фотосессии. Британский Esquire... чисто для себя, почитать и быть в курсе. Remix — еще один НЗ журнал, очень известный, популярный и модный глянец, в него снимают многие известные НЗ фотографы, что вдвойне интересно, т.к. коллеги по цеху. Pilot — журнал особенный, как ни странно тоже НЗ. Первый номер вышел в декабре прошлого года, второй в мае этого... на столе 3й номер. Выходит редко и нерегулярно, но каждый выпуск шедеврален. Один из самых любимых мной журналов. Имею на руках все 3 выпуска. Ну и книжка Poses I. Фешн фотограф сделал ее для себя, чтобы показывать моделям идеи для поз без необходимости самому выгибаться. Продукт получился оч. хороший, что теперь он даже эту книжку продает. Нашел пару месяцев назад... и только недавно решил все-таки купить... А что читаете вы? p.s. кто мне пришлет подшивку Charoit (с июля по декабрь) и Status, плииииз? :)
How Will Journalism Survive the Internet Age?
The Federal Trade Commission held two days of workshops on this very subject matter this past week on December 1 to explore how the Internet has affected journalism. The event was free and open to the public. The workshop assembled representatives from print, online, broadcast and cable news organizations, academics, consumer advocates, bloggers, and other new media representatives.
We all know the industry is scrambling. Not a week goes by whereby a new publisher consolidates or closes its doors. Survival clearly will depend on evolving....and fast!
But in what directions? I'll offer a few thoughts here.
Curate content. Don't just rely on your own. The consumer knows that marquee content gets floated to many news organizations for repurposing. Be seen as the leading curator for your vertical in addition to providing insights within your own original content.
Conversations surrounding your content often outlive the content itself and the reason we consume media in the first place. Be a safe harbor for the conversations and participate in them. Play nice with others such as Twitter, Netvibes, Bloggers, Facebook and yes, even Google.
Netvibes, a startup based Paris, France, that lets users build custom home pages, is testing a service that pulls together real-time data from Twitter and Facebook, as well as frequently updated blogs and news sites, on personalized home pages. Called Wasabi, the new service is built on technology that helps keep up with an avalanche of real-time information from across the Web.
Once you activate Wasabi, you can choose a "smart reader" view in the upper-right corner of the screen. This view consolidates previously separate RSS boxes into a stream of intermingled headlines. Twitter and Facebook updates and other information, such as the current weather and e-mails, are shown in the same feed.
Distribute your content. Organizations should not care where the consumer interacts with the content, only that they do. Monetization is a key factor in this and the industry needs to coordinate revenue sharing models amongst it's own. Don't give it away and share in the wealth.
The Tablets are coming...and lots of them but don't be something that you are not. I was horrified to read that Sports Illustrated was considering releasing it's own tablet. Anyone remember the ESPN mobile phone fiasco? Time Warner is a content company, not a hardware manufacturing company.
The problem with this is that consumers will need a device that can read ALL magazines. They do not want devices specific to magazines or to publishing houses. Amazon doing this makes sense as it is a technology company and has no interest in producing the content. Time Inc doing this does not - it should be a technology agnostic content company. Get it?
And then there is AOL's seed.com. An exciting and innovative new platform that will allow writers, photographers and videographers to participate in creating great content across AOL's network of industry leading websites. This is a great example of the very way that content creation is evolving.
As I settle into my Sunday read of traditional publications via my Kindle subscriptions and content via my Mac, I am swayed heavily by what I am subscribed to within Alltop, Twitter follow recommends, Delicious, Stumblepon, Tumblr, Posterous subscriptions and the like...
My only regret is no longer having leftover newspaper for my fireplace on a cold winter's night.
More fun and games from some recent headlines on this subject from the last week are below. I especially recommend reading Eric Schmidt's response to Rupert Murdoch in his own newspaper - WSJ. How Google Can Help Newspapers.
Group of Magazine Publishers Is Said to Be Building an Online Newsstand
Sports Illustrated - Tablet Demo 1.5
via youtube.com
Ermm... haven't I seen this somewhere before? Say in about 2002?
Nobody bought Tablet PCs then, either.
AppleInsider | Time Inc. demos tablet-friendly magazine concept
via appleinsider.com
this is the future!
Pictory
via pictorymag.com
Pictory is a new online photomagazine from Laura Brunow Miner, former Editor-in-Chief of JPEG magazine. This is brand new, but it's already easy to see that it's a beautifully designed piece of work and a fantastic way to display images.
