You would think that competition is stiff at the Redding Farmers Market. This past Saturday, there were two tamale sellers, two soap-makers, two dog food vendors, two baked foods ladies... and that was just from the non-ag side.
But each was unique in its own way: Esperanza's Tamales cost a quarter more, but they're topped with fresh salsa and what really made me appreciate them is that the tamale guy pointed someone toward his competition when someone asked for a tamale that he didn't offer. Both tamale stands were busy, busy, busy.
Clearcreek soap and Jason's Soap Creations both sell soap, but each is unique in that you'll get just soap - but a huge variety of soap, from Jason, and from Clearcreek, you'll find a whole variety of bath and body products. The two dog food vendors aren't just offering dog food but one specializes in dog turkey jerky, while
Deestuff4Pets offers healthy dog treats and fashionable dog clothing. Two bakers entice buyers with homemade sweets, but with strictly chocolate at one table, and an everything-but-chocolate at the table a few booths down.
Customers gain because they can come to the market and most likely find what they came for. Vendors gain because they have to discover their differentness and standard of uniqueness to define their own niche.
By the way, even I have competition. Roberta from
Clearcreek soap sells lotion bars at her booth. How can I be different? I present mine from a "strictly dry skin" standpoint, even to narrow the niche to those who prefer unscented lotion. Roberta, on the other hand, offers lotion with a couple scent choices, as well as soaps and rubs. I'd like to think we're both successful in keeping our customers happy.
So, does competition help or hurt a business? What do you think?
And while you're thinking, don't forget to add "go to farmers market" for Saturday's list of things to do... rain (gulp) or shine.
