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chuckgose says...

A couple days ago, we launched several new features aimed at enhancing the professional conversation in LinkedIn groups. We call one of those features “following”.

Following makes it easier for you to see contributions made by your connections and other people you value within your groups. To get you started, you’re already following all of your connections and they’re following you. But it doesn’t stop with your connections: to follow someone who is not a connection, just click “Follow Their Name” under their name on a discussion page or on the Member page in your group.

LinkedIn Follow across shared groups

Now when you go to your My Groups page, you’ll see updates about what the specific people you’re following have contributed to the groups you share. Updates from the people you’re following (and your updates to the people who are following you) also appear on the Overview page of each group you share. All of this makes it faster and easier to interact with your own personal “group within the group.”

For more information about Following, check out our FAQ.

Go ahead, check out your groups and start following!

I am a huge fan of what LinkedIn could do, but the site's functionality hasn't kept up with other sites. I think this is a solid improvement and certainly gives hardcore users another valuable feature.

Filed under: LinkedIn, social media

Benjamin says...

Some of you may have noticed a new site navigation experience on LinkedIn.  We are in the process of testing a new design.  During this testing phase, some users will see the new design, while others will not.

What’s New

  1. A global navigation bar at the top of the page that provides convenient access to all LinkedIn services.
  2. Simplified local navigation within each of the LinkedIn areas (Profile, Contacts, Groups, etc.).
  3. More room available for page content. Less scrolling.
  4. A cleaner, less-cluttered look.

New LinkedIn navigation

An easier way to navigate and find information on LinkedIn

We began the redesign effort several months ago by analyzing how people use LinkedIn.  We looked at what features people use the most and pored over several years of data from usability research on the site. Armed with this information we began doing design explorations of how to better organize LinkedIn features, and make them more convenient to find and use.

We factored into this effort additional features we knew were coming. We narrowed down the designs to a few candidates we felt were strong contenders. We then prototyped these designs and had users perform tasks with the prototypes in the usability lab. We went through numerous iterations until we arrived at a design we felt worked the best.  One of the key features of the new design is that it allows much more space for page content – information about you and your professional network.

image2

We are now doing limited testing of the new design. We are still iterating and would love to hear your feedback!  Please consider this blog post one of the many ways to let us know what you think.

Feel free to either leave a comment at the bottom of the page or @linkedin us on twitter as well.

Filed under: design, linkedin

Business social network LinkedIn, fresh off its milestone of 50+ million users, is now getting a makeover, and it definitely changes the way you use the social media website.

In a detailed blog post, the company announced that it has begun a limited test of its new design. It features a newer, longer top-level navigation bar, the removal of the dreaded left-hand navigation bar, and a cleaner overall look.

Screenshots

The best way to describe the new layout though is to place the old design and the new one side-by-side. First, here is the homepage as it currently exists:


Now, here is the new design for the homepage, courtesy of LinkedIn (LinkedIn

):


You’ll notice immediately that the emphasis is on the top navigation, that the main content has been pushed to the left hand side of the screen, and that each of the top menu items have a deeper web of subcategories under them (just look at the options under “Groups” as an example).

One more comparison. This is a profile page currently:


And here is the new one:


You’ll notice that content has been moved up the page (this is very important – it requires less scrolling and thus less chance of people bouncing off of the page) and a far stronger focus on the profile and its content.

The key to this entire design it seems is the removal of the left hand navigation bar, which we are fans of. It distracted users away from the important information on the page. While the design is still being tested and iterated upon, more and more users should be seeing this layout relatively soon.

Let us know what you think of it in the comments.

Filed under: linkedin, social media

A new design for LinkedIn! http://ow.ly/zZp9 technology linkedin social graphicdesign

Filed under: graphicdesign, linkedin, social, technology

BTE says...

6 + 1 Steps for How to Increase Blog Traffic

Having access to the right tips and hints for how to increase blog traffic can really come in handy. The more tips and tools that you have in your arsenal for learning how to increase blog traffic; the better off you will be when it comes to building up a...


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Filed under: Blog Tips, google news, linkedin, relevant subjects, Web Traffic, yahoo answers

ReadWriteWeb (@RWW)  has a good article out today analyzing the recent Pew Internet findings and the growing popularity of Twitter among young college students (18-24-year-old, and even some of the 25-34-year-old demographic), as well as the increase in the median age for Facebook users from 26 to 33 over the past year.  @RWW speculates that the increase of older users on Facebook is pushing college students to Twitter.  MySpace is now the only top social networking site with a younger median age demographic than Twitter.

Filed under: demographics, Facebook, libraries, LinkedIn, Links Blog, MySpace, Projects, social media, students, Twitter, youth

chuckgose says...

Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter. Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.

Among those using social media for business purposes in their jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites.

Use-of-Social-Media

It's interesting that a higher percentage of B2B companies have a Twitter profile, compared to B2C companies. I would have flip-flopped the two.

LinkedIn had a chance to be THE place for businesses but just simply dropped the ball. That's my "expert" evaluation.

Filed under: Facebook, LinkedIn, social media, twitter

nileshbabu says...

Three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank Small Business of 500 U.S. businesses with fewer than 100 employees.

Also, 86 percent said they have not used social networking sites for information or business advice. 10 percent said they have sought business advice and information on expert blogs.

The survey found 42 percent of small businesses have made greater use of their company websites to generate business leads and sales.

Nineteen percent were doing more advertising to attract new customers in the economic downturn, 38 percent said they were doing less and 41 percent were doing the same, it found.

Also, 28 percent were using more email marketing and 25 percent using more online advertising to generate business leads and sales, it found.

Filed under: citibank, facebook, linkedin, research, small business, social media, twitter

thetrudz says...

In the last few weeks, I have read a few blog posts about friendship, social media and rejection. One blogger mentioned how she couldn't wait to become a parent in order to have friends (other parents) as it would force her into friendships. Force? From what I have seen, parenthood often leaves people with little time to build friendships although they may chat with other parents about each other's kids. Friendships need more than small talk to survive. Knowing other people in similar roles does not automatically generate a friendship. As with any other real connection, it takes work. 

Another blogger referenced the CNN article "Defriending Can Bruise Your 'Digital Ego'" and asked people how do they cope with rejection. The article states that people can be more hurt by online rejection than in person since people are usually polite in person. It is true that some people are ruder online; one look at the comments on a YouTube video or CNN's political ticker confirms this. However, online comments with insults are much different than someone clicking "remove from friends." I would agree that tons of insults fired at a person online could hurt their feelings. However, all online activity isn't the same. It seems as if the article is comparing the general nastiness online to removal from a friends list/denial of a friend request. That comparison is unbalanced. 

In the article, a person with more than 500 connections on LinkedIn felt rejected and disappointed over 1 person declining her request. She already had more than 500 connections on LinkedIn, but apparently that is not enough.  Perhaps since LinkedIn is for business, the more connections the better, but quality connections matter as well. Aren't the recommendations and referrals one of the major points of this site? Isn't a person more likely to get positive referrals from people who actually want to interact with them? People I know who use LinkedIn use it for business and have no extreme personal expectations when seeking a new connection. I would reach to say that this would be the same for Twitter as it is acceptable that strangers follow and unfollow each other as well as chat with each other about shared interests. I can't imagine the personal expectations that exist for Facebook would extend to LinkedIn or Twitter, but for some, apparently it does. 

Another guy mentioned in the article had 1200 friends on Facebook and did not know 400 of them. He stated that he is a people person and likes when people like him. He seemed to perceive a friend request as the same thing as being liked and needed more to validate his likeableness. One of the first things that I have to remind myself (often daily) is that the word friend is used in many ways and has a variety of meanings for people. For some, the word friend clearly means the word enemy. For some, the word friend means someone that he/she has not been intimately involved with.  For some, the word friend means any other human being with a beating heart that accepts a friend request on a site so that as many friends as possible are on the list. I understand that the term is used casually and with different meanings. Facebook may have chosen to use that word because of its positive connotations. However, expecting a real connection and relationship with someone because a website calls them that word is another story.  A friendship is not achieved by adding someone to a list on a website, period. The problem is that friendships are viewed as disposable lists instead of real relationships.  

People do have genuine friendships (a redundant term since a friendship can only be real; anything else is something else) that cross over to the web.  If one my friends removed me from their friends list, I would want to know why since our histories and relationships are sufficient enough for me to desire an explanation. Again, I am not using the word friend with the meaning of any other human being that is not me. The correct term for that is people. I am not using it with the meaning of anyone that appears on any list on profiles that I have. I am using the word friends as in the people that I share values, experiences, ideals and hearty conversation with as we travel the road of life together. We have histories and experiences that have shaped and defined our relationships. Only then would I feel rejection if they removed me from their friends list. However, it would have more to do with the symbolism of that action in relation to our real relationships than a decreased number of people on my friends list or social media itself.  

Unlike those referred to in the article, I do not need email explanations from those who do not accept my friend requests and definitely not from those who decide to remove me from their friends list. The quality of the relationship itself will warrant if further contact is needed. If adults have self-esteem issues over rejection in relation to being denied friend requests or being removed from friends lists by faint acquaintances or strangers, social media or the person who rejected them is not the real issue at hand--they are.

I have not experienced rejection issues or a bruised digital ego in regards to social media sites. I am concerned about preserving the relationships with people (whom incidentally may or may not utilize social media) that really matter matter to me. Because I genuinely value relationships when the computer and phones are off, I have had very few instances where someone that really matters to me removed me from their friends list. I haven't felt phased by an acquaintance's decision to remove me from their friends list or deny a friend request. Social media is not to blame though; it is the vast differences in the definition of a friend and friendship and the range in thoughts of the value of friendships that existed long before the social media explosion.

"Knowledge is to know the path to choose, courage is to travel that path, but wisdom is to choose to travel the path in the company of friends." 

Link: Defriending Can Bruise Your 'Digital Ego'

Related Blog Posts: the secret to female friendships, the constitution of the united users of facebook, let's be friends, or else

Filed under: cnn, connections, defriending, digital ego, facebook, friend invite, friends, friends list, friendship, linkedin, rejection, relationships, remove from friends, self-esteem, social media, twitter, unfriending

Filed under: car, konstantin guericke, linkedin, plate, redwood city, silicon valley