Product Visualisation With Typography
After reading Stephen Few's book Now You Can See It I have opened up to the world of visualisation and quantative analysis (if you haven't got the book yet I suggest you do!).
Just recently Berocca released a new product Berocca Performance - Twist 'n' Go which is alternative to the traditional Berocca tablets:
"The Australia world-first design keeps the Berocca tablet sealed in foil and stored in the lid. When twisted, the tablet is released into purified water to deliver the healthy energy from Berocca Performance."
Taken from the Berocca Performance Twist 'n' Go Website
I think they did a great job of visualising words in three phases which represent both the practical use of the product and pre-attentive attributes (the ability of humans to easily identify basic visual properties):
Orientation
Size
Blur
Taken from the Berocca Performance Twist 'n' Go Website
I know its common sense but it's just such an effective method - I guess it's a reminder to all when visualising - KISS.
