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Jon says...

Arvidsson offers an exploration of Internet dating which tracks notions of identity and fantasy within the users of match.com and considers the way in which the acts of the user are activated by match.com to build a brand and generate profit. This is very much a marxist review of online communities that posits the community member as a worker who contributes to the brand of match.com in a form of “informational capitalism” (p. 672):

“The imagination is empowered, but it is also put to work as an important site of profits” (p.672)

Here he talks about “fantasy work” - “the work of imagining situations, people and relations – is activated to an unprecedented extent in the online economy” (p.672) - which, from the perspective of the community owner can be seen as the role of members in maintaining the means of production and profit within the community.

Brand management is described as a way of organising knowledge so that I can be commodified (p.673). In the example of match.com, profile creation is mediated through a data collection form (p. 679) which contributes to a structured expression of self that informs a wider discourse and savoir (p.685) within the community. The prevalent discourse within match.com normalises a certain approach to finding love encapsulated by the phrase “quality singles” (p. 678). The notion of ‘quality singles’ is important to the brand of match.com. It allows match.com to recruit new members, thus ensuring stability in the means of production (p.685). It also allows the company to synergise with other brands, generating more profit form the activity of its members:

“it does this in ways that makes its fantasizing and communicative investments of affect evolve within a branded space, which in turn it makes directly economically productive.” (p.687).

We are also presented with a brief survey of other online communities that may be said to function in a similar way through “fantasy work” or other methods that monetise communities and user generated content, for example AOL, Ebay, MMPORGs (p. 673). As readers we could also suggest additions to this list such as Twitter which, if it ever finds a business model, will be reliant upon user activity to generate capital and financial value. We should also consider how these ideas have become accepted as a common sense mode of operation and are articulated in the wider media and popular culture. For example the current Windows 7 advertising campaign which has the strapline “I’m a PC and Windows 7 was my idea” seems rooted in the idea that consumers happily generate intellectual property and brand value as a by product of their acts of consumption.

Filed under: industry

pyestock star-gate 

Pyestock served up another excellent helping of pipe-based exploring today. We focused on areas that I hadn't seen before - the Air House and the areas around Cells 1 and 2, though the photo above is from inside Cell 3. My (mis)guided companion was intent on juxtaposing various Tesco related images that he produced from his rucksack throughout the day. Unfortunately my camera was refusing to autofocus - probably due to the amount of crap it's been exposed to recently.

During the day the weather deteriorated and we finished on the roof of the Air House in the dark, on the top of the iconic vertical pipes, hunkering down to escape the screaming wind and rain. To our disappointment, the security chap began actively looking at our exit point. It took 30 minutes of crawling through the undergrowth, with his torch scanning the bushes over our heads, before we could leave safely. 

Slideshow:

Filed under: industry

Junaid says...

Filed under: industry

Act3gaming says...

Filed under: Industry

Fred Jame says...

Translators are Volunteers

By participating in the Translator Program you are volunteering your time and efforts to the promotion of the Evernote service and, we hope, expanding the enjoyment and value of the Evernote service to those for whom language might otherwise be a barrier. We hope that the benefits others obtain due to your contributions will be appreciated by you as well as by them, and thank you for your efforts. We must make clear that, whether or not Evernote utilizes your work in the Translator Program, Evernote is under no obligation to pay you any sum of money or otherwise provide you with any compensation. Evernote also retains complete discretion to select any or none of the translations and other contributions you may provide in the Translator Program, or otherwise.

I have nothing against utilizing the community or volunteer effort for product localization; I am just wondering how it benefits the software maker, the volunteers and the software users. Are they well balanced? How would the overall quality be? Will this approach benefit the industry?

這是某個軟體公司徵求志工,為旗下產品進行介面翻譯的部分啟事內容。現在似乎利用這種方式「省錢」的廠商越來越多了;只要召募得到夠水準的志工,這樣做可以節省成本、提昇相關社群的向心力、造福外語程度不足的使用者。

然而,這樣的手法之下,廠商、志工、以及使用者各能有多少獲益呢?這三者之間的獲益是否能夠均衡呢?廠商本身用在管理專案和品質控制方面的努力,會不會其實高過找傳統的專業翻譯廠商呢?如果這種手法廣泛使用,對於軟體業、以及所謂「軟體本地化」產業又會有什麼影響呢?我很好奇。

Filed under: industry

bassmusic says...

(continued from pt 1)

What are some interesting projects you have worked on?

They're all interesting in they're own way!!!!! I know that's a total cop out, but I really mean it. Obviously some are better than others musically, but I get a lot of enjoyment out of meeting the artists and bands. It doesn't always follow that the people that make the best music are the most fun to sit in a studio with!! My website has a list of some of my projects on, and only the good ones we REALLY liked doing make it onto the website. 

What makes something interesting to me would be incredibly dull to someone else… sorry.

What's your 'standard' signal chain, and why is it better than the kind of plug-ins bedroom producers have access to now?

Playback computer 
–> 
Weiss EQ1 (Digital Parametric Equaliser) 
–> 
Apogee DA16X or Apogee Rosetta 200  (Digital to Analogue Converters) 
–> 
Maselec MTC-2 (Master Transfer Console) 
–>
Maselec MEA-2 (Parametric Equaliser) 
–> 
Maselec MLA-2 (Stereo Compressor) 
–> 
Chandler TG12413 Zener Limiter (Stereo Compressor / Limiter) 
–> 
Manley Massive Passive Mastering Edition (Parametric Equalizer) 
–> 
Maselec MPL-2 (Peak  & High Frequency Limiter) 
–> 
Apogee PSX 100 (Analogue to Digital Converter) 
–> 
Weiss DS1 (Digital De-Esser / Compressor / Limiter) 
–> 
SADiE (Destination Computer).

The most relevant part about this signal chain is the Maselec MTC-2. It is the heart of the studio. It's essentially a two channel mixer, with multiple insert points. The great thing it is that all of the outboard can be flicked in and out of the signal chain at the touch of a button. It also has high & low cuts, an elliptical filter and stereo width adjustment. It allows me to use the inserts in M/S at the flick of a switch and also to use the Chandler as a 'parallel compressor' - along with all the standard stuff such as being able to monitor in mono, and out of phase etc.

Most importantly is its ability to monitor at any point down the signal chain and at matched gains. When a piece of outboard is inserted into the chain, if it increases the gain by even as little as 0.5 dB then it can give you a very false sense of its actual merit. It is CRITICALLY important to be able to evaluate every eq and compression adjustment at exactly the same level. If it's louder it's going to sound 'better' and that's not necessarily the case.

I would also add that although this is my signal chain that doesn`t mean that EVERYTHING gets pushed through it regardless. There are times when just a little bit of extra gain and a 0.5 dB shelf on the top end will do! The way the desk works means that if the insert points are not switched in then the signal doesn't go through the kit - which is very different to running music through kit in bypass mode. Again, there are times when just a little bit of digital EQ with the Weiss will suffice, so then the audio won't go anywhere near the analogue domain. It is very important to treat each track on its own merit, and not just religiously bang tracks through the same path for the sheer hell of it!

As far as why this chain is better than a load of plugins, that's easy – they sound better. Of course I love all the big buttons & flashing lights, who doesn't, but honest to God, if the plugs sounded better then I would use them. Ultimately, it's about the end result. I would love to hit save on my computer rather than having to note down every setting, I get through an awful lot of notebooks! I do think that plugins are getting very good nowadays and there are certain situations where they are as good if not better - it just depends on what you're trying to achieve with them. Again, ask me the same question in a year or two…

What's the pimpest bit of kit you have?

The room, speakers and amps! They work in conjunction with each other, so I kind of view them as one. Everything else is utterly irrelevant if you can`t hear what your fancy compressor is really doing. Besides, if by 'pimpest' you mean 'most expensive' then they definitely come out on top!

Cheers Kevin!

************************************

Binga.

Filed under: Industry

bassmusic says...

Wired Masters is a mastering house in London that works with a massive range of material - everything from Black Sabbath to Ibiza Annuals, from Tectonic Plates to Bjork... and The Body Snatchers album, which is where I met their main man, Kevin, and proceeded to drive him mad with requests like 'make it loud...  but not too loud' and 'this one needs to sound epic, but in an intimate manner' and 'have you got any more biscuits, I'm hungry'. 

'The Madness of Sam Binga' aside, Kev did an amazing job on the album, working both from final stereo mixes and from stems, allowing us to make sure things like vocal and bass levels were properly set and matched across the album. It was also really interesting to spend a day sitting in with someone who has such a passion for audio and geek out on the equipment, techniques and approaches involved in mastering.

Wired recently moved to a super slick new facility, so we thought it would be nice to catch up with Kevin and get him to shed some light on what can often seem like a highly-respected but little-understood area of the music industry. So, without further ado, here is the Bass Music Blog Mastering Interview with Wired Masters!

How would you describe what you do, and what are you trying to achieve?

What I essentially do is to make music ready for commercial release. 

Mastering is in essence the final stage of the recording process – the last chance to address sonic issues before delivery to the public. Personally, I am trying to achieve loud, open, well balanced masters. On an album project I want a general good sonic consistency to every track so that the album has a sense of continuity. And of course, I want happy artists & happy record labels!

Why is mastering important?

Mastering is  the last chance to address any mix issues, breathe some life into, or just squeeze that last few percent out of a track before delivery to the public. In an increasingly competitive marketplace, delivering your music in its strongest possible form is absolutely essential. From a dance music point of view you may have musically the strongest composition in the world but if it sounds weak on a system, no one is going to play it!

Also as so much dance music is made 'in the box' (i.e. entirely within a computer - bmb) it is the last chance your audio has to see some nice transformers, valves & circuitry before becoming digits again. I think most audio 'deserves' the chance to be analogue at some stage in its life prior to manufacture!

What are the most important techniques you use?

Listening! Assessing what needs to be done before diving straight in!

It is so easy to get lost in adding a little bit here, a little bit there, a shelf here, touch of bass there, all of a sudden you`ve just basically turned the track up but in a really awful clumsy way!

From a technical point of view, I guess the most important techniques are 'corrective EQ' & compression in series. 

I don`t think that I can really talk too much about EQ, other than to say that I fix what needs to be fixed and push what feels right to push! I tend to use high and low cuts on all dance music - cutting anywhere between 20 to 30Hz and 18kHz to 25kHz. There just tends to be crap above and below these frequencies that takes up energy.

Each of my EQs has their 'sweet spots' so I tend to use different outboard for different frequencies. Also I tend to 'feather' the EQs a bit. That is to say, I'll use maybe two or three overlapping bands of EQ to add some of the missing frequencies rather than just have one band doing a lot – to my ears it just sounds a bit nicer that way. Unsurprisingly, I tend to do corrective surgery at the start with a digital EQ and all the nice sweetening EQ with my analogue EQs.

I use several compressors & limiters all doing a tiny bit of compression. You will hardly see much movement on the gain reduction meters moving in my studio. None of the kit is ever working that hard from a gain reduction point of view - it's the sum of the parts. Unless I'm going for a real compression 'effect' I don't want to hear them working. They all have different attack and release times and it's the way they interact with each other that gives the overall effect.

I guess the way I get nice clean level increases is by hitting all the outboard kit pretty hard, and letting the overall gain build up throughout the chain. It is a very personal process but one that sounds good to my ears; it keeps the music sounding 'open' which is very important.

What can producers do to help you get better results?

For me, several things:

1. Build a relationship with your Mastering Engineer. All of my artists and producers speak to me on a continual basis. They send me tracks long before their delivery deadlines and we talk about them. If things can be fixed in the mix and not at mastering that is far better. I would much rather spend my time and use my equipment to sweeten things rather than fix them!

2. Make sure that you are not mastering the day before your delivery is due (oops - binga). This can buy us some time to correct any issues if needs be prior to the mastering.

3. Critically listen to your peers. Most artists have a 'sound' that they are going for. Cross reference against finished tracks that you know sound awesome in a club. It is all to easy to sit in a studio making music, thinking it's the nuts and then get it out on a system and realise it's a million miles away from where it needs to be.

4. Play your track out as much as possible and get a feel for the overall vibe of it as well as the sonics. DJing it out on systems is invaluable. I know this is stating the obvious, but I'll do it anyway - play it on as many home systems, laptops, cars, DVD players as you can. Each different system will give you a different insight into the track. Record a DJ mix with it in and listen back to it in the context of other tracks. It's really important to know how it will work between other tracks – if you are thinking 'wow, this is the fattest track ever, it's got more bass on it than anything else I`ve ever heard' then chances are that you're in problem territory!

5. Be HONEST with yourself. Mastering can only do so much.

6. Don't smack the shit out of it with a limiter.

7. Attend the mastering session! If needs be, bring your laptop - a large percentage of my mastering is done directly of artists' laptops. That way, as I'm working on it, if needs be we can change one element in the mix. If the bass is great but the kick is weak, we can treat just the kick, rather than having to notch up the kick on a stereo track, which will ultimately affect the bass as well.

How did you get into mastering?

Someone I knew told me that a mastering facility was looking for a tea boy / tape duplication 'engineer' and I applied. They didn`t want anyone with skills, just someone who was prepared to work hard and learn! I got the job and spent about two years making tea, changing light bulbs, emptying bins and copying tapes. I got paid atrociously, but I spent all my spare time hanging out with real engineers, learning. When I got a chance to move up the ladder, I was ready. I think that is pretty much the standard way. 

To be honest, I didn't know what mastering was! I wanted to be a multi track engineer with a big desk and loads of outboard, but there were no jobs going. I saw an opportunity and went for it. Initially I thought that I would piggy back into recording or mixing, but as I learnt, I really got into the process of mastering and thought that it suited my personality  – really anal and a bit OCD! It's all about attention to detail, and I`m definitely good at that!

Has mastering been affected by the downturn in the music industry?

Not for us down here. As record labels have been selling less units per release, they have had to put out more releases to keep their profits up. Every release still needs to get mastered, so in fact we're busier than ever. 

Also, because more and more music is being made in bedroom studios, I think the mastering stage is now more critical than ever, as it has to iron out the inconsistencies in 'bad' monitoring environments. This is much more so now than say ten years ago, when much more music was being made in studios. A&R are much more aware of this now and are themselves seeing mastering as being more critical than maybe it had been.

However, ask me the same question in a couple of years and it could be a VERY different answer. A lot of labels went bust a couple of years ago when the distribution companies like Interscope / Pinnacle et al went down. As a commercial studio if too many of your labels go, you're gone. So far we've been lucky that most of our clients haven't been affected too badly.

Any thoughts on the loudness issue? Do you get a lot of stuff that has been compressed / limited to death before it reaches you, and why is that a problem?

I both hate it and understand it. I think that we're ultimately tying ourselves in knots. There's the whole 'iPod shuffle syndrome' and then there's what sounds good. Ultimately, the client is right and if they want a track to sound as loud on their iPod as a Black Eyed Peas record then it's their call. It's fine on a crappy little system in a bar where there is never enough level, but on a big system the tracks sound better to me when they haven't been hammered. I have certain artists where I make them an unlimited version for playing out on big systems and a 'LOUDER' version for giving to the labels and for retail. They all claim that when they play the unlimited version out on a big system the whole club 'breathes'. Speaks volumes….

Yes I get a massive amount of tracks that have been peak limited. Am I able to get new versions – often not. Labels unfortunately leave mastering to the very last minute and then getting hold of an artist to get an un-maxed out version in time is virtually impossible. That said, it`s not always too bad and I wouldn`t say that you HAVE to supply an uncompressed / unlimited version - it really depends on the program material.

I know a lot of artists now that actually write into a compressor and limiter. It can give a very current / trendy clipped & aggressive sound and it can actually suit certain styles of music. If they pulled all the compression and limiting off before they sent the track to me then the mix would fall apart. I would probably then be far too 'respectful' to the audio and perhaps not give it the aggression that they're after – and then I'd end up with an unhappy artist.

Undoubtedly I can do much more with some headroom, but I`m not so precious as to reject material that has been hammered. No it's not ideal, but it`s the world we live in. We are talking about dance music here, not audiophile jazz! If it's part of the sound, I'll work with it. One thing I would say however is that if you are writing into the plugs then leave them on, but if you're flinging them on afterwards just to get some level then don`t bother.

For me, the main issue is - does it sound good? I get some stuff through my door that sounds AMAZING and it's clipped to shit – does it sound good? That's really all that's relevant. There's also an element of knowing what you can get away with. You're not going to get a big gospel house record as loud as a techy minimal one. The techy minimal one can come in to my studio battered and I can still do a surprising amount, but if the gospel house one comes in battered, there's very little I can do.

What are some interesting projects you have worked on?

They're all interesting in they're own way!!!!! I know that's a total cop out, but I really mean it. Obviously some are better than others musically, but I get a lot of enjoyment out of meeting the artists and bands. It doesn't always follow that the people that make the best music are the most fun to sit in a studio with!! My website has a list of some of my projects on, and only the good ones we REALLY liked doing make it onto the website. 

What makes something interesting to me would be incredibly dull to someone else… sorry.

(continued in Pt. 2)

Filed under: Industry

kyle says...

some things found on this beast.

       
Click here to download:
manual_highlights..zip (834 KB)

Filed under: industry

MM

Dominating the Royal Victoria Dock, the Spillers Millennium Mills and the adjacent Rank Hovis Premier Mill and "D" Silo are the surviving remnants of London's flour milling industry. They stand by the waterside on a huge area of wasteland, surrounded by fences and vigilant security.

In due course these buildings will be subsumed into the contemporary vision of Docklands, which is crying out for another 5,000 "loft style" apartments.

The Mills are not a casual explore - great care has to be taken throughout the site. Thanks to the recession, the building still offers hours of entertainment that includes superb roof-top views, hazardous drops, endless rows of rusting equipment, a distressed green and cream colour scheme and flour-covered floors.

Slideshow:

 

Filed under: industry

bassmusic says...

Aight so originally this was gonna be part of the Free Tune Friday section but Boris - aka Borai (who did the Funky take on We Here) aka the studio manager at Dub Studio - got back to u just after we posted it up so we're separating em into two - aint no thang tho :)

BMB: Boris, you work at dubstudio - could you tell us a bit about what dubstudio does?

Boris: We are a digital Mastering and dubplate cutting house for DJ's, producers and artists - we master for CD/WAV and cut tracks to Vinyl or Acetate Dubplate.

I've had some direct to vinyl dubs cut at dubstudio - are you doing acetate as well now? Why would people prefer acetate to vinyl?

Yes we do cut to acetate, and this is a good question. We look at acetate as being a premium product, like in the Hi-Fi world some people just want it to sound the best and acetate can give you that. The sound quality is higher, more "vinyl like" and can give more of that analogue warmth that people strive for. 
Saying that some people just prefer playing acetate dubs!

What would you say the advantages are of cutting dubs over playing CDs?

If you are ever planning on releasing your music on vinyl it's a good idea to have an understanding of how the sound is going to change when its cut to vinyl,    getting Dubplates cut can be a big help as this is the closest thing that you can get without pressing up 500 copies of your tune! If you play out vinyl and don't like playing CDs or off a laptop (like myself) then you have an alternative! And also, bass heavy music will always sound better off vinyl or dubplate.

Who does dubstudio cut for? 

We don't like client lists (for many reasons) but we do like to grab interviews with the clients that excite us and post them up on the site, some of whom can be seen here http://www.dubstudio.co.uk/info/artist-features 

What musical projects are you involved in yourself?

I have been DJing in and around Bristol for the last 11 years and producing for the last 10 years, i have watched the Dubstep scene grow out of nothing and become the monster that it is today and been guided by some of the best Artists and DJ's Bristol has to offer along to way.

The Borai name has managed to rear its head on track co-written with my good friend Dj October for Fluid Ounce (The Letter I) last year and i have been working closely with the Shanti Sound guys (Embassy, DJ Rapid) both DJing at the monthly Cosies gig and working in the studio.

This a nice pic of a lathe like the kind we use - it's not ours, because we are yet to have any pics taken of the newly renovated studio! 
We have also replaced the shown rack gear with hand picked equipment http://www.dubstudio.co.uk/studio/studio-info

Cheers Boris! And if you want to step up to the big boy DJ level, Dub Studio are well worth checking out.

********************

Binga

 

Filed under: Industry