I'm Calling It Now: 2010 To Be Year of Streaming Music
Just in: The New York Times and the Wall Street Journal are are reporting that Apple has struck a deal to purchase Lala, the streaming music service. From the New York Times:
In the most recent sign that Apple is looking at alternative ways for people to store and play their digital music, the company has agreed to buy Lala, a four-year-old start-up based in Palo Alto, Calif., a person with knowledge of the deal said Friday.
In related news, Spotify, a similar service available only in Europe, is launching in the U.S. early next year. From the Los Angeles Times:
A tidal wave is washing over Europe, and it has already begun to transform the digital music landscape overseas. In the next few months, the company expects to make its way to the U.S.
News Corp has also been busy. In mid-November, streaming services imeem and iLike were both acquired by MySpace.
You can connect the dots. Apple, closely monitoring the online music industry it gave birth to, has taken notice of the viability of streaming music models. In 2010, we'll have three juggernauts entering a new streaming music ring: Apple, News Corp, and Spotify.
Meanwhile, Facebook kind of had the rug pulled out from under it with MySpace acquiring iLike, an extremely popular and well-established Facebook app. Facebook seems to be doing plenty well for itself with 350 million users and growing steadily, but the streaming music party is going to be pretty big, especially now that industry leader Apple has claimed a stake. Also, lest we forget, Pandora is a strong online player.









