Vous l'aurez sûrement remarqué, le fond d'écra, du BaKa Book a changé. Après neuf heures de brainwashing ininterrompues soutenues par force thé noir, Préfet et moi on s'est dit que des cupcakes, finalement, ça envoyait un peu du bois comme wallpaper.
Au passage, si vous avez des idées pour les wallpapers futurs du BB, n'hésitez pas.
Ca vous plaît ?
Although Beatles: Rock Band beat Guitar Hero in September Sales, Activision (the parent company of Guitar Hero) still has an amazing marketing arm pushing their product. While searching for Rock Band, you'll see competitive Guitar Hero ads. When searching for Guitar Hero, you won't see Beatles: Rock Band ads. True, Beatles: Rock Band is a more exclusive product (many may argue better), but there is something to be said about a product that's just "good enough" with strong brand name. While Macs are considered by many to be the better product, Microsoft still owns 95% of the computer market. Great products don't always win the race, "good enough" products do and there may be parallels in the Guitar Hero/Rock Band battle to come.
Oh... and somehow Ellen Degeres was able to give away Band Hero to every audience member recently when this year's ingénue Taylor Swift said the mystery word "spiral staircase" on her show. Oddly enough, Taylor Swift is a featured artist on Band Hero. Am I attributing too much to Guitar Hero or is it just coincidence?Well, you decide before the vid before it gets removed:
Ever met a http://kotaku.com/tag/guitarhero/" title="Click here to read more posts tagged #guitarhero">Guitar Hero salesman? Me either. Vince Vaughn's character in "Couples Retreat" was made one, however, because he and co-screenwriter John Favreau adore the series. And, how about that, it crowbared a few buxx out of Activision marketing.
Activision joined an all-star list of brands such as Bud Light, Captain Morgan's and Crunch Gym in paying for product placement, but no one got the treatment like Activision, in which a Guitar Hero showdown acts as a key plot device moving the story forward. Variety talked to Will Kassoy, the senior vice president of publishing for Guitar Hero, who said he "laughed hysterically," when he found out co-stars Vaughn and Favreau wrote "http://kotaku.com/tag/guitarhero5/" title="Click here to read more posts tagged #guitarhero5">Guitar Hero 5" into the script.
"We thought it was a perfect way to showcase the new game," Kassoy said.
Of course it is. It wasn't a free one though, and one can reasonably assume Vaughn and Favreau's choice of Guitar Hero was more business than artistic tribute, and that's fine. That's how movies of this caliber get made.
It hasn't done too bad, though. "Couples Retreat" pulled in $34 million in its first weekend.
Activision, Universal Couple on 'Hero' [Variety via Joystiq]
Send an email to the author of this post at owen@kotaku.com.
DAFT PUNK !!! HELL YEAH!
The Guitar Hero 5 promotion video is a nice spoof of the very intriguing french video "Make the girl dance". Judge for yourself which one you like the best!
