Business card creative: promuovere un club di Karate
Saatchi & Saatchi Indonesia
via Ninjamarketing
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Here are posterous posts filed under guerilla...
i see dead puddles
I work in marketing, or as my mom would say, "advertisings," so not too many ads surprise me. But this Greenpeace guerilla installation from Grey Beijing punched me in the face.
www.scaryideas.com/content/15007/
Floor stickers (designed to resemble puddles of water) were placed in Beijing’s commercial and tourist districts. When pedestrians pass by and look down, they see the reflection of a spooky ghost child scooping water from the dirty puddle and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. A website link is provided.
Chrysler... it's like I'm staring at a thirsty mini me.
During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period.
We're starting a weekly "this doesn't suck" gathering soon at PFI. These are always fun because sometimes they can spark something worth making. While at Periscope, these gatherings led to us to birth the beautiful monstrosity that is www.zangiefchronicles.com.
I'll be sharing the Greenpeace idea because it shows the impact of smart unexpected connections in the analytics, but more importantly, in the gut. It also doesn't suck. It apparently scares the shit out of you instead.
Bagvertising II
Challenge: draw traffic to Volkswagen during the Paris Motor Show. Strategy: at the show's entrance, spectators were each given a bag. Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.
Via http://andrewgarlock.blogspot.com/2009/11/bagvertising-ii.html
Reverse Graffiti
Reverse Graffiti Project by Moose [British creator of reverse graffiti art]
Money talks...
...and it is telling you to buy a new car. ;-)
Not sure if this is legal... But I certainly appreciate the idea: DDB, Berlin lets people see exactly how far the money in their pockets could get them in a new VW Golf BlueMotion.
i call this "architecture" too
things like this make me super happy.:
Wenn Fliegen hinter Fliegen fliegen...
via youtube.com
...hat Jung von Matt/Neckar für Eichborn eine aufmerksamkeitsstarke Aktion auf der Frankfurter Buchmesse gestartet.
Pianotrappan - rolighetsteorin.se
via youtube.com
Interaction. Give people something engaging to do and they will change thier behaviour. Brilliant. Thanks James Hilton.
Designing Obama
Copy from Designing-Obama.com:
The Obama presidential campaign was innovative. For the first time in American politics, a candidate used art and design to bring together the American people—capturing their voices in a visual way.
The Design Director of the Obama campaign, Scott Thomas, has collaborated with artists and designers to create Designing Obama, a chronicle of the art from the historic campaign. Get the inside story on how design was used by the campaign, and scope out the pieces, created unofficially, by grassroots supporters.
The 360-page book is full-color and hardbound, highly crafted with an embossed sleeve. Forewords written by Steven Heller and Michael Bierut.
If you would like to order multiple copies please pledge the total for the quantity you desire and email orders@designing-obama.com.
//
We're proud to be featured in this book. But most of all we're excited that Barack Obama is elected President.
