Today's View, number 2
Mother Hubbards cupboard is no longer empty, full to brim. It's been a
while since we did a big shop but it was needed for a change.
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Signs That Your Teen Needs Money Management Help
If you teen went off to college tomorrow, how soon would they call you asking for money? Would they be able to purchase their own groceries by the end of the month? Would they end up moving back into your basement when they cannot afford their apartment any longer? The...money-> cards-> techniques-> teens-> help-> teenager
Signs That Your Teen Needs Money Management Help If you teen went off to college tomorrow, how soon would they call you asking for money? Would they be able to purchase their own groceries by the end of the month? Would they end up moving back into your basement when they cannot afford their apartment any longer? The...
Teach Your Kids about Money Management It is never too early to teach your children the basics when it comes to good money management. Teaching your children good habits is always wise, and money management is definitely a set of good habits that is better taught sooner instead of later. If you teach your children how...
Money Management Questions and Answers How can money management techniques be applied to my life? - The first step is to realize that you could possibly have an overspending problem. This is the number one reason why people get over their head financially. You can easily consult with a money management counselor that will help...
Money Management During Tough Financial Times Personal money management can absolutely be a challenge, especially when you are tight on cash. Payday never seems to come in time, and your pockets probably feel empty long before the bills have all being paid up. Here are some basic but essential tips for money management that can help...
Learning the Basics of Money Management For many people, the prospect of money management is just too much to handle. Nobody really enjoys being a bean counter, and if you're spending too much and having a good time doing it, money management may be the farthest thing from your mind. However, given the state of the...- Money Management Techniques "Successful traders have a larger edge and better money management than unsuccessful traders. Unlike popular belief however, this study shows that the smaller edge of successful traders is not the cause of their failure. Traders' failures can be explained almost exclusively by their poor money management practices." - Fernando...
- 7 Reasons Why Do We Blog Did you ever ask yourself, why do you blog, or why do you have to? Nowadays on Internet there are more than 70 millions blogs, and it is interesting what purposes do they pursue? Until recently, to make money online was not easy for usual people like we....
- Making Money Online With Affiliate Marketing- The Right Way Of Making Money Online With Affiliate Marketing Making money online with the affiliate marketing has been made far easier than that it used to be a few time ago. Now there are new and new programs that now only help you getting easy sales but also insure you instant transfer of money into your accounts.As mentioned above,...
Making a Killing, or Getting Killed in the Markets? I hear the same story over and over ... "I was making money, slowly and gradually increasing my trading account, and then I lost all my winnings on one or two trades." Ever heard that? Ever done that? There are ways to protect yourself from this common trading problem. Some...
Teach your Teens to Save Money Teaching your children how to manage their finances is absolutely critical if you want them to be successful at managing their money in the future. More than 80 percent of all parents are led to believe that their children are learning enough about personal finance and money management in school,...
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- Currency Forex Online Trading Forex has thrown out a big noise in this world that is crying out from economic crises. Americans, even the common ones, are now into this trading because of the different advantages, including working at home and working any time they wanted. Currency forex online trading is priced right and...
- Hot Stock Picks > Stock Market Tips - Strategies For Making Money Day Trading Stocks Online BY.- http://www.MomentumStockPick.com It's no secret that online trading can be a very lucrative, yet highly competitive field, and the truth is that the stock market doesn't care if you are an experienced or a beginner trader. The rules and the opportunities are the same for everyone, so either you...
- 5 Tips To Make Money In Trading Stocks Online The discovery of internet has made the methods of doing businesses very easy and comfortable. It has also taken the market of stock to the heights as the large percentage of population has opted the method of trading stock online. Tools To Start Trading Stocks Online The method of trading stock...
- How to Pick Stocks > Strong Stocks in a Recession - Good Stocks in a Bear Market By- http://www.ProfitableStockMarket.com It's no secret that online trading can be a very lucrative, yet highly competitive field, and the truth is that the stock market doesn't care if you are an experienced or a beginner trader.The rules and the opportunities are the same for everyone, so either you are going...
- Cheap Stocks > Cheapest Stocks To Buy - Cheap Stocks List BY.- http://www.MomentumStockPick.com It's no secret that online trading can be a very lucrative, yet highly competitive field, and the truth is that the stock market doesn't care if you are an experienced or a beginner trader. The rules and the opportunities are the same for everyone, so either you...
- Hot Stock Picks > How to Pick Growth Stocks - Top Stocks for 2009 BY.- http://www.MomentumStockTrading.com It's no secret that online trading can be a very lucrative, yet highly competitive field, and the truth is that the stock market doesn't care if you are an experienced or a beginner trader.The rules and the opportunities are the same for everyone, so either you are going...
- Is There Such A Thing As Hedging In The Forex Market Just like hedging your bet at the horse track you can hedge your trading in the Forex Market. What is the Forex Market: The Forex and the stock market have some similarities, in that it involves buying and selling to make a profit, but there are some differences. Unlike the...
- Buying And Selling Stocks > Using Stock Tips ? How To Pick Good Stocks To Buy ? BY.- http://www.MomentumStockPick.com It's no secret that online trading can be a very lucrative, yet highly competitive field, and the truth is that the stock market doesn't care if you are an experienced or a beginner trader. The rules and the opportunities are the same for everyone, so either you are...
- Stock Market Day Trading System > Stock Picking Method - New Online Strategies BY.- http://www.MomentumStockPick.com It's no secret that online trading can be a very lucrative, yet highly competitive field, and the truth is that the stock market doesn't care if you are an experienced or a beginner trader.The rules and the opportunities are the same for everyone, so either you are going to...
- Forex Trading Online and Money Management If you're going to be Forex trading online then you need to understand the basic principles of money management. In this article you'll learn several key ideas that relate to both foreign trading and general market trading. If you don't pay attention to this rules, you could lose a lot...
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- Why India's recession will be deeper? This story is draft. Your analysis is welcome. The Sino Indian juggernaut that rose in the early 2000s with the coinage of BRIC economies at Goldman Sachs and hypregrowth rates, wasn't a hyperbole as it proved again and again every year for the last 10 years. .. The climbing revenue...
- Mass defections from ICICI Bank | hindustantimes.com It could be the end of an era at ICICI, with high-profile exits coinciding with the impending retirement from executive position of Managing Director K.V. Kamath at the end of this month, when CFO Chanda Kochhar takes over the baton at the financial giant. Two senior ICICI Bank Group officials,...
- The Advantages Of T1 Circuit If your company is looking for high-speed internet access for more data lines at once, then you need a T1 internet connection. DSL lines are simply not good enough for business purposes, and as for dial up connections, forget about it. A T1 internet service will be able to handle...
- Web Marketing Training - The Usefulness Of Web Marketing Training Programs It is very important for getting the right training for marketing on the web and be able to use the most effective and production tools and techniques for this purpose.There are numerous pay-per-click training programs that offer authentic and reliable content for learning web marketing. One of the most common...
Obama Gets LinkedIn Barack Obama is using LinkedIn's public question/answer feature to ask LinkedIn users what they think America must do to stay competitive. I doubt Obama is going to read all 3,000 (and counting) answers, but that doesn't matter. The real subtext here is that: a) He's giving people a public forum...- Weekend Link Love And Carnival Roundup Ahh, another week has passed. This was an absolutely huge week for me as two of my posts (11 Things To Do Immediately When You Get Laid Off and I Was Laid Off Yesterday) were picked up by MSN's Smart Money blog. On Tuesday, I had my first ever $100+...
Credit Cards Target College Students on Campus There is a predator on the loose at college campuses around the country. While many parents and administrator struggle to tackle issues such as fraternity hazing and binge drinking a silent killer is stalking college students. They are frequently spotted hanging out around student unions, football games and other large...5 Tips For More Profitable Stock Trading There are many people who have been successful in making huge amounts of money from online stock trading. The following 5 tips will really help some online traders to make lots of money from online stock trading. 1 - Candle Chart reading in stock trading is the best training...
What’s The Deal with Repossession? With so many families struggling just to buy gas to get to work and groceries for your family, there is all likelihood that the worst-case scenario will hit many. Repossession due to the lack of funds to keep up with bills can be embarrassing process but one that many...No Costco Membership? Shopping At Costco Still Saves Money If you’re a Costco member, you can take advantage of the bulk buying, especially for certain products. You can also obtain a great balance transfer and cash back rewards card like the American Express Rewards Credit Card which offers a $25 bonus. But for those of you who aren’t...
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homescreen: @Bartelme
by Wolfgang Bartelme [bartelme.at]; well known designer, responsible for great user interfaces of several Mac and iPhone apps
BTW: Actually it's not his homescreen but the second screen on his iPhone - the first screen just contains the standard Apple programs.
homescreen: @racemase
by me; if you want to know a little bit more about my installed apps, you can have a look at my public appshopper.com profile.
personal may money ways income spending
Learning How to Make a Budget
For many of us, spending comes all too easily and before long, we find ourselves at the bottom of a very big debt hole. However, there are ways that anyone can make a budget and start planning for their future. You may not even need to make drastic changes right...personal-> may-> money-> ways-> income-> spending
- Check It Out! New Blogs About Managing Money As part of my non-comprehensive random-walk survey of money blogs online, may I present a small selection of the results for your delectation? I have avoided the obvious mega-blogs powered by media and other vested interests. read them at your peril. But apart from that, we range from the tiny...
Learning How to Make a Budget For many of us, spending comes all too easily and before long, we find ourselves at the bottom of a very big debt hole. However, there are ways that anyone can make a budget and start planning for their future. You may not even need to make drastic changes right...- Fesitval of Frugality #163rd Edition This is my 100th Post (thank you, thank you), kind of exciting that it is also my first time hosting a Blog Carnival. I am hosting the 163rd Edition of the Festival of Fruality. There were approximately 80 entries, but I only felt 60 were worth my readers' valuable time...
8 Tips for College Student Budgets /caption] Below are eight tips for college students about money and finances. 1. Track your Expenses If you track your spending for a few weeks, you will be better able to figure out where your money is going. Are you spending an exorbitant amount of money on Starbucks? You may...
Personal Budget Planning /caption] The key to your financial success in life is your own personal money management skills. Your personal money management practices make up your own personal method of reaching both your goals and your dreams. No one likes the idea of personal budget planning, but you will never know if...
The Best Ways To Spend Your Money Would you agree that these are some of the best ways to spend your money? Let us know if you've got more to add to this list! We're told time and again to save our money and to try to control our spending, all for the sake of achieving financial...- How Physical Fitness and Personal Finance are the Same This is a guest post from Gal Josefsberg, who writes about smart physical fitness at 60 in 3. In late 2003, I reached my lowest point: My career was at a dead end I was in debt I was 100lbs overweight Mostly these things happened because I just didn't pay...
How To Save Cash When You Are Single There is a lot of advice for saving money and creating a budget as a family but singles too have unique concerns when it comes to managing their personal finances. Some individuals are life-long singles while others may suddenly find themselves single due to death or divorce. Regardless of your...
how a 'regular person' can make passive income Wikipedia has a rather tortured entry on passive income. The entry begins by categorizing all income as either earned (wages), portfolio (income from market instruments such as shares) and passive (income from rental properties, royalties, etc.). I think a clearer definition might be to define all income as either...
How To Hedge Your Bets: 10 Ways To Diversify Your Income Jonathan Leane is today's guest blogger here at Rich Credit Debt Loan. Jonathan writes for Debt Loans. Why Diversify Your Income? Most people are familiar with the idea of diversification—it is common knowledge to not “put all your eggs in one basket”. However, this advice is most commonly applied to...
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Weekend Roundup #2 Each Saturday I'll round up my favourite posts from the personal finance blogosphere. Most will be recent, but I will throw in some timeless gems along the way as well to keep your weekend reader fully stocked for a lazy way to relax without all the effort! How to Invest...
Double Time Today was an awesome day. I woke up ready to workout but couldn't because I spent the majority of the day with my daughter. It was so great because we enjoyed each others company. For breakfast I had some Total Raisin Bran with some 2% low fat milk. It tasted...- How To Trick The Search Engines How to Trick the Search Engines In a Zen sort of Way Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money...
The Beard, The Fat Face, and The Double Chin Being blessed with overweightism has it's side effects. One of which is developing a fat face and double chin. I hate having fat cheeks, it drives me crazy. My solution to that is growing a beard. Smart huh? Yeh, I know. Over the last few years I have periodically grown...
The Blogger Proof Workout, Vol. 1 A Simple Workout for Fat Ass Bloggers You Know You Need to Read This! There aren’t many of us bloggers that take good care of ourselves. For the select few who do, congrats. This isn't only for bloggers, but for folks that spend way too much time in front of...
Why John Chow is Bad for Blogging I like to keep things related to health and weight loss, but there are times when I just need to vent. So this post is one of those times. I have been intrigued with blogging since it started becoming popular a few years ago. That's why I started this blog....
Simala Scandal Silence has Broken : Exclusive Revelation /caption] Just this morning, I received a comment from a reader. He searched for the keyword "simala monks scandal" in yahoo SE and landed on my post Scandal at Simala Shrine, Cebu. I was notified by yahoo messenger that I have a new comment from my blog. 2 Consecutive notice...
The Power of the Mind In order to take control of your life, you must first take control of yourself. In order to take control of yourself, you must first take control of your body. In order to take control of your body, you must first take control of your mind, and to take control of your mind, you must first change your way of thinking. When you think about yourself, or your life, or your family, or anything in your environment, do you think as a pessimist, or as an optimist? - 5 Ways To Keep Your Resolution Everyone knows what the New Year means, and to be brutally blunt ... it means failed dreams. Everyone hopes to change something about themselves, or make their lives a little better in some way, shape, or form with their resolution. Myself, personally, this year I just hope to do better...
The Hardgainer's Nutrition Plan Not everyone is lucky enough to have the genetics of someone like IFBB pro Jay Cutler, who piled on an astounding 40 pounds of muscle in his first two years of training. Truth is, many of the rest of us are hardgainers — gym regulars who, although fairly grounded...
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- How 'bout a few jokes to start the day off? ♥ ? ?Sexi Lexi?No way its.CrazyLexi? asked: A little short joke------Whats the difference between roast beef and pea soup? A= Everyone can roast beef but nobody can pea soup!:) lol Three baseball fans were on their way to a game when one noticed a foot sticking out of the bushes by the...
- Roundup: Candy and Cavities Did you have a spooky Halloween? I know I did. I hope you've sorted your candy and tossed the cavity inducing ones away. More importantly I hoped you checked the candy for the biggest health reason: safety. With stories in years past about candy scares it's important to check the...
WHEN THE SHOE DROPPED SO DID ISRAEL'S HAMMER: THE END IS NEAR ISRAELI BOMBS HAMMER GAZA It is time to speak the obvious unspoken truth when it comes to the timing of Israel’s hammering attack on Gaza and Hamas. It was calculated and coordinated with the waning days and eventual exit of an unpopular President of the United States of America....- Asbestos Survey Types and Asbestos Management Asbestos is a deadly dust and kills quickly the following explains the new methods of surveying for asbestos. Type of Asbestos Survey: The Management Survey This is the standard asbestos survey that should be carried out for the continued management of asbestos in premises. The purpose of...
AUSTRALIA - breakthrough in stem cell research Image via Wikipedia Scientists have made a breakthrough in stem cell research which raises the prospect of regrowing damaged sections of a person's liver, pancreas or even their brain. Researchers at the University of NSW have found a way to improve the lifespan and competitiveness of stem cells, overcoming...
Stop Worrying, The Planet Will Be Fine... It's us that I am worried about. It's true, most of the living things on the planet are going to take a mean beating if things continue to warm up as every credible scientist on earth seems to believe, but the planet itself will be perfectly fine...it will still...- Observing Memorial Day Memorial Day in the United States is a federal holiday observed on the last Monday of May each year to honor military men and women who have died in service.
- Do You Know What A Man's Secrets To Successful Online Dating? Heads up, gents.dating single Online dating can open up new doors of opportunities with a little help from real world dating tips that work. Spice up your matchmaking with some of these ideas. Looks Count Comment on how attractive she is. Yes, women do want to know they are pretty,...
- Money Hacks Carnival #60 at Consumer Boomers Money Hacks Carnival #60 was hosted at Consumer Boomers with a tax theme (of course). Junior Boomer did a good job of putting this one together with many great articles and some interesting photos. Here are his top choices of the week: Sun presents File Tax Extension Electronically for Free...
How to Ensure More Lifetime Income during Retirement If you’re in your 40’s or 50’s, you’re probably beginning to start thinking about retirement. It’s still a ways off in your life, but it’s certainly time to begin thinking about it. You might have been a diligent saver since your twenties and have a large nest-egg to take care...
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Eastern Market ~ 7th Street SE
The Eastern Market corridor features numerous locally-owned cafes, restaurants and boutiques. The area gets its name from the historic Eastern Market that anchors this portion of 7th Street SE on Capitol Hill.
The market itself is a long, brick structure filled with a variety of vendors. Cheese, meats, poultry, vegetables, baked goods, flowers... just a few of the groceries and goodies offered up at the separate stands that line the market's main promenade.
On weekends, the sidewalks outside the Market bustle with a farmers market, flea market, and more vendors offering everything from crepes to candy apples from their tents and carts.
Access: Eastern Market metro station (orange & blue lines)
Map:
This brands in your land, but not in my land: how brands & packaging influence my purchase decisions since I moved to London
I remember the day we landed in Sydney, Australia in March 2005. We (my wife and I) were in our hotel room staring at each other in disbelief that we had just moved our life to the other side of the world. We knew no one. We had never been there before. All up, we were very far from home and all things familiar.
This wasn't a bad thing, mind you.
After we got done with our staring and head shaking, we laid two big, wide-eyed smiles on one another and set out to explore. We were hungry so we went to the corner store to grab a few things to put in the fridge. I got there and...more staring...I hardly recognised one brand on the shelf.
Yes, the stalwarts were there: Coca-Cola, Kellogg's Corn Flakes and Kleenex to name just a few. But what the hell was all that other stuff?! I wanted to grab and go as I normally would, but my decision became much more laboured and confused. Where were all the brands I knew, loved and trusted? Back home, stupid.
I have always loved to go to grocery stores. I am a design and packaging freak. I love to see when both come together in an engaging way and provide me a significant utility. I do the grocery shopping in our family. I like to see what is new on the shelves, what has a new look and what new tricks has someone taught an old brand.
Similar to when I moved to Sydney, I now go to the grocery stores in London and gaze out amongst all of the unknown-brand-madness and try to make sense of it all. I'll give you one example.
My wife and I were at Waitroes, an upscale grocery store in South Kensington. They have a high quality prepared hot food selection as well as refrigerated/packaged prepared foods. We were in the soup section which has many, many products/options: organic, low fat, lottsa fat, "veggie pots"...you name it.
Being a stranger in a strange land with all these strange brands, we defaulted to three criteria to choose from: appearance (brand & packaging), health and "flavour". The first two were the traffic lights and roads signs...which direction should we go? Once we solved that, then heath & flavour options were very much similar across the board.
(We didn't stand there and draft up a criteria. This is what we did as a knee jerk reaction)
There were three brands we looked at. Please remember that I have no history with these brands at all. I am just going on first impression. Also, I am not going to touch on price since we were in an upscale joint and expected to pay a premium.
The first one was called "Covent Garden Food Co.". The first thing that I noticed was the container. It was closed. I could see what was inside? What does the consistency look like? Can I see some of the ingredients that claim are in there? Or is this going to be like a bag of chips...more air than product in the bag?
Secondly, the images of the vegetables and other ingredients are drawings...caricatures of the real thing. Why? Personally I want my healthy, from the earth ingredients to be as real on the outside as they claim to be on the inside.
Verdict: No chance. For the first timer, you can't hide everything behind packaging and drawings before you've earned my trust. Hey, it might be the best tasting soup there for all I know...but, it didn't have me at hello.
Next up: Waitrose's own private label, "Farmer's Hero". Ah, now we are getting some place. The packaging invites me in to see all of the ingredients that it says are in there. Now, this brand and product is talking to me. I can have an open conversation with my potential dinner, rather than get the cold shoulder from the previous packaging.
We had only been in Waitrose for a few minutes, but we liked the place. This being a Waitrose product helped sway us.
Bonus points for adding the human touch and showing support for the local farmers (hey, this is marketing, right?). If this was the U.S., there would have been a botoxed, fake chested, collagen infected blond rubbing that lettuce up and down the inside of her thighs on that label. Not a bad thing, I know...but not the right brand image here.
Verdict: I'm getting hungry
Lastly, we looked at "Veggie Pots" from "Innocent. Now, if this brand had the same packaging as the first we looked at, it would have no shot. This product needs the clear packaging to show off why it thinks it is different and why you should buy it over "normal" soup.
The veggie pots are a variation on a theme. Innocent says not to buy a soup that has been blended up into soup-y broth base. You may want something with a broth base, but that has actual chucks, hunks and leafy bits of the actual ingredients. A novel idea that had me thinking that would fill me up more than a simple-r soup.
The package here is good, the branding...not appetising at all. If I could not see the ingredients and had to rely on this branding, I wouldn't have looked twice. Boring and uninspiring. Not a reflection of the product at in my opinion.
Verdict: The product better not taste as bland as the creative work.
So what did we decide? Option #1 was out for both us. We liked Options #2 and #3...the food looked good and worth the spend. It came down to heath and flavour; which brand would hit the sweet-spot combo for either of us.
I chose the Farmer's Hero and my wife chose Innocent's Veggie Pot. We decided that we would each try the other's brand choice later in the week.
_____
If you put something on the shelf, treat the packaging and design as a welcome mat. A welcome mat can serve two purposes: It can send a message to new visitors and/or it can welcome back old friends.
If you put something on the shelf that tells you how good everything inside is and you don't show them, you run the risk of not inviting people into a trusting environment.
_____
And another thing: #1
In one of my previous job back in the States, I had the opportunity to utilise a (then) new packaging material to launch a new product I was working on. The process was the now familiar shrink wrap that so many brands use today. An outside company had presented the material to our operations team. The head of that team asked us (the marketing department) if any of us had a use for it. Being a huge advocate of "non-conventional" and risk taking, I jumped at the challenge.
I got it done, but it wasn't easy. I had to overcome many internal and external issues to get people to see the value and utility the brand could derive from using it...even though it meant a significant capital investment. It was a risk; the bigger risk was playing it safe.
I did a quick search and found the actual product I designed. Apparently it won an award. Nice.
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Welch's multipack could be a first Designed for warehouse clubstore sales, the shrink-wrapped package that replaces what PD hears was a labor-intensive film-wrapped tray-pack, contains eight 12-oz cans of three different juice blends - Grape, Fruit Punch and Orange Pineapple - and is designed to shrink in the right places without distorting. Once converted, the film is legible, colorful and informative, displaying its various consumer messages on all panels. Welch's goal for the new packaging strategy, it says, was to differentiate the pack from competitors and boost sales. The new pack is apparently meeting the goals." Article taken from Packaging Digest, Sept. 2002. |
And another thing: #2
Seth Godin is one of my favourite current authors and marketing masters. Paraphrasing a statement in one of his books, Seth says, "sometimes safe is the riskiest option of all". Here is a video where Seth talks about design and risks. It is 16 minutes long, but worth the watching.
Here is a relevant bit of the video transcribed for you:
Design is free when you get to scale. And the people who come up with stuff that's remarkable more often than not figure out how to put design to work for them. Number two: The riskiest thing you can do now is be safe.
Proctor and Gamble knows this, right? The whole model of being Proctor and Gamble is always about average products for average people. That's risky.
The safe thing to do now is to be at the fringes, be remarkable. And being very good is one of the worst things you can possibly do. Very good is boring. Very good is average. It doesn't matter whether you're making a record album, or you're an architect, or you have a tract on sociology. If it's very good, it's not going to work, because no one's going to notice it.
Interesting soup choice....
So,
I was shopping for groceries with the fiance a couple of days ago and I was looking for some stuff to take to work. I looked on the soup aisle and I saw this....hmmmm....maybe they should re-think the name..
