Is a "Don't Drive Distracted" Bumper Sticker an Oxymoron?
The My Name is Crystal and I'm a Distracted Driver post from earlier this week was also used on Sprint Space - Sprint's internal social media community for employees.
Employee response to Sprint's "anti-texting" and "don't drive distracted" campaign has been overwhelming with comments ranging from insightful and hilarious to quite useful and a little combative.
One Sprint employee suggested HTC Hero and Samsung Moment users download one of Android's auto-reply applications (e.g. SwiftReply or SwiftReply Deluxe) to instantly alert callers and texters that they're driving and unable to immediately answer. Not a bad way to train yourself to drive safely and allude that overbearing babysitter.
However, one suggestion while simplistic has caught the attention of a few of the company's decisionmakers. What is this suggestion?
A bumper sticker... Yes, folks. A bumper sticker. Great idea, right? Not exactly. Some think bumper stickers themselves are equally distracting. No matter their statement...
Could a split second look at a gently suggestive "Don't Drive Distracted" bumper sticker be that disruptive?
Perhaps. But think of the not so nice alternative.















