When I accused Burton Snowboards of Having a God Complex, I Hadn't Seen This Catalog. Jesus.
A catalog modeled after the Bible? Wow. That's bold. And I'm not even religious.
Last week, YoBeat.com, the snowboard site which operates out of my studio in
Portland, had a bit of an altercation with Burton Snowboards. An
advertiser's attempted power trip to control editorial turned into Burton
employees leaving anonymous hate comments from Burton's IP address, which we
easily traced. You can see some of the details here.
reference to Burton. But then, this weekend, an ex-Burton employee (a
lay-off from earlier in the year) had the companies 2010 catalog sitting
out. I almost shit myself when I saw they modeled it after the Bible. Gilded
page edges, the whole bit. The Good Book? Jesus Christ. I guess I was right.
