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Here are posterous posts filed under geny...

Mondoville says...

TORONTONov. 17 /CNW/ -- No one can forget the valet parker's joy ride in Ferris Bueller's Day Off; Steve McQueen in Bullitt or Angelina Jolie's need for speed in "Gone in Sixty Seconds." From the big screen to the wide-open road, cars represent freedom, excitement, speed and sex appeal. Lavalife, the online dating giant, in a partnership with Nissan, known for creating quality powerful cars, polled singles across North America to reveal the power of a hot set of wheels.

When asked what item they would never surrender in a breakup, a whopping 71 percent of Lavalife members surveyed responded "My car." The next closest item chosen by those in the poll, at a mere 18 percent, was "My art collection."

"That could have something to do with the fact that cars are often the backdrops to the best darn days - and nights - of our young lives," explains Kim Hughes, Lavalife's Singles and Dating Expert. "Most would agree that cars are hot... by extension boosting the sexy quotient of whoever is behind the wheel. This truism clearly hasn't gone unnoticed by those fully engaged in the competitive world of modern online dating."

. . . continues at http://j.mp/mrSYD

 

Filed under: gen-y

digMarketing says...

This chart comes from eMarketer's coverage of the PopSugar Media study, "Why Y Women?" I am especially intrigued by the difference in the response to the option, "A friend mentioning it on his or her online profile or status updated." This is a clear indicator of the trend toward social media having a huge impact on brands, while being largely out of brands' control. The answer? Listen to your customers and deliver excellent, buzzworthy products and services that meet their needs. Time to walk the talk.

Filed under: Gen Y

RPPL says...

Interesting post about Gen Y's tweeting habits. We knew they'd come around. :)

Filed under: Gen Y

Caleb says...

Many organizations eager to strengthen their presence in the online world have discovered that they have the perfect consultants on their staffs: 20-somethings who live in that world.

Filed under: Gen Y

I came across a fantastic blog post yesterday by a recruiting expert called John Sumser, entitled 'Guerilla Candidate', and it struck a chord on several levels.

John writes:

'The workplace contains members of four generations. Differing preferences for differing communications technologies drive the vast gulf between them.  Collaboration and file sharing, the favorite tools of the young, look like cheating and stealing to their elders. The ever present texting and social networking seem rude and unproductive to the technologically illiterate.'

That really chimes with me, but not in the way you might think - because, looking around me, I feel like I consume media more like Gen Y than most people my own age (36 and a half). That means I'm often found, mobile/ laptop in hand, tweeting during seminars, and feeling a bit like a naughty child passing notes at the back of the classroom (while other grown-ups look down their noses at me for being 'rude').

John goes on to say:

'New technology flows relentlessly into our lives. Cell phones became ubiquitous in under a decade. Universal Wi-Fi dominates public spaces including your car. Computers merge with phones to create an omnipresent connectedness. Old media dies. New media replaces it. Disruption and change define the era.

Amid all of this, we find our work. The orderly processes of the last generation are evaporating as quickly as newspapers. Old industries disappear while new ones explode on the scene. Looking for work means finding people we want to work with. It means helping them find us. Guerilla job hunters stand out from the crowd with purpose.'

This really made me smile, partly because I really get what he's saying - it's so bang on - and partly because I realised that the 'guerilla job hunters' he's describing are exactly the kind of people that we're looking for at beautiful world.  Or, rather, the kind of people that we hope will find us.  It's the reason we worded our ad for account executives and account managers in the way we did and thought long and hard about whether we wanted to advertise and select in a traditional way or not, and how this might influence the quality and quantity of the candidates that find us.

As John sums it up by saying to job hunters, 'You are on your own. Exhilaration, autonomy and self direction are now the necessities, not the consequences.  You find your next engagement by being distinct from the noise.'

Exactly.  Those things are among the qualities we want to see in our team and to experience in our day to day work, so it makes sense to actively seek people that bring them.  Because some things you can't teach.

Rachel

Filed under: Gen Y

mistone says...

Filed under: gen y

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"To paraphrase Freud, what does Gen Y want? The authors say:

• Websites with free overnight or second-day shipping.

• Brands that resonate with them, through hip celebrities or causes.

• To be asked for their opinion.

• Fun shopping experiences.

• "Fast fashion" — pop-up stores and limited-edition items.

"What Gen Y doesn't want is heavy-handed advertising aimed at them. Although if the appeal comes in a 20%-off text message on their cellphone, they'll take a look." ~ Richard Eisenberg

Filed under: GenY

moerman says...

Do I have to say more?

Filed under: Gen Y

Miss Diamond says...

Broadcasting our social lives via updates and comments on social media platforms is not a new thing.  However, is it making us narcissistic? And what is it doing to the generation after us, Gen-Z? What kind of social anxiety are they in for?  Personally, I’ve grown tired of seeing all the duck-faces and scissor gang mafia signs that show up on my news feed.  (pic courtesy of: www.antiduckface.com) – hilar!

Below is the quiz from USA Today as the follow up from my last post.  Feel free to print this off and take this quiz, The Narcissistic Personality Inventory (NPI), to find out just how narcissistic you are … or your friends are? 

By Sharon Jayson, USA TODAY

Authors Drew Pinsky and S. Mark Young, a professor of entertainment business at the University of Southern California have studied celebrities and the general population by administering a widely used screening tool called the Narcissistic Personality Inventory (NPI), which is included in The Mirror Effect.

The book advises answering the 40 questions below in a single sitting, without asking for help or clarification. It notes, "There's no such thing as a good or bad result on this test. Scoring high on the narcissism inventory, or high on any of the component categories, doesn't mean you have a disorder, or that you're a good or bad person."

Print this out or track your choices of which statements best match you — then test your friends, family, that guy at the office — anyone who's narcissism score you want to know.

1. A. I have a natural talent for influencing people.
B. I am not good at influencing people.

2. A. Modesty doesn't become me.
B. I am essentially a modest person.

3. A. I would do almost anything on a dare.
B. I tend to be a fairly cautious person.

4. A. When people compliment me I sometimes get embarrassed.
B. I know that I am good because everybody keeps telling me so.

5. A. The thought of ruling the world frightens the hell out of me.
B. If I ruled the world it would be a better place.

6. A. I can usually talk my way out of anything.
B. I try to accept the consequences of my behavior.

7. A. I prefer to blend in with the crowd.
B. I like to be the center of attention.

8. A. I will be a success.
B. I am not too concerned about success.

9. A. I am no better or worse than most people.
B. I think I am a special person.

10. A. I am not sure if I would make a good leader.
B. I see myself as a good leader.

11. A. I am assertive.
B. I wish I were more assertive.

12. A. I like to have authority over other people.
B. I don't mind following orders.

13. A. I find it easy to manipulate people.
B. I don't like it when I find myself manipulating people.

14. A. I insist upon getting the respect that is due me.
B. I usually get the respect that I deserve.

15. A. I don't particularly like to show off my body.
B. I like to show off my body.

16. A. I can read people like a book.
B. People are sometimes hard to understand.

17. A. If I feel competent I am willing to take responsibility for making decisions.
B. I like to take responsibility for making decisions.

18. A. I just want to be reasonably happy.
B. I want to amount to something in the eyes of the world.

19. A. My body is nothing special.
B. I like to look at my body.

20. A. I try not to be a show off.
B. I will usually show off if I get the chance.

21. A. I always know what I am doing.
B. Sometimes I am not sure of what I am doing.

22. A. I sometimes depend on people to get things done.
B. I rarely depend on anyone else to get things done.

23. A. Sometimes I tell good stories.
B. Everybody likes to hear my stories.

24. A. I expect a great deal from other people.
B. I like to do things for other people.

25. A. I will never be satisfied until I get all that I deserve.
B. I take my satisfactions as they come.

26. A. Compliments embarrass me.
B. I like to be complimented.

27. A. I have a strong will to power.
B. Power for its own sake doesn't interest me.

28. A. I don't care about new fads and fashions.
B. I like to start new fads and fashions.

29. A. I like to look at myself in the mirror.
B. I am not particularly interested in looking at myself in the mirror.

30. A. I really like to be the center of attention.
B. It makes me uncomfortable to be the center of attention.

31. A. I can live my life in any way I want to.
B. People can't always live their lives in terms of what they want.

32. A. Being an authority doesn't mean that much to me.
B. People always seem to recognize my authority.

33. A. I would prefer to be a leader.
B. It makes little difference to me whether I am a leader or not.

34. A. I am going to be a great person.
B. I hope I am going to be successful.

35. A. People sometimes believe what I tell them.
B. I can make anybody believe anything I want them to.

36. A. I am a born leader.
B. Leadership is a quality that takes a long time to develop.

37. A. I wish somebody would someday write my biography.
B. I don't like people to pry into my life for any reason.

38. A. I get upset when people don't notice how I look when I go out in public.
B. I don't mind blending into the crowd when I go out in public.

39. A. I am more capable than other people.
B. There is a lot that I can learn from other people.

40. A. I am much like everybody else.
B. I am an extraordinary person.

SCORING KEY:

Assign one point for each response that matches the key.

1, 2 and 3: A
4, 5: B
6: A
7: B
8: A
9, 10: B
11, 12, 13, 14: A
15: B
16: A
17, 18, 19, 20: B
21: A
22, 23: B
24, 25: A
26: B
27: A
28: B
29, 30, 31: A
32: B
33, 34: A
35. B
36, 37, 38, 39: A
40: B

The average score for the general population is 15.3. The average score for celebrities is 17.8. Pinsky says he scored 16.

Young says it is important to consider which traits are dominant. For example, an overall score that reflects more points on vanity, entitlement, exhibitionism and exploitiveness is more cause for concern than someone who scores high on authority, self-sufficiency and superiority, he says.

The seven component traits by question:

• Authority: 1, 8, 10, 11, 12, 32, 33, 36

• Self-sufficiency: 17, 21, 22, 31, 34, 39

• Superiority: 4, 9, 26, 37, 40

• Exhibitionism: 2, 3, 7, 20, 28, 30, 38

• Exploitativeness: 6, 13, 16, 23, 35

• Vanity: 15, 19, 29

• Entitlement: 5, 14, 18, 24, 25, 27

Filed under: gen-y

sharayray says...

What is your fav movie scene of people rocking out in the car?

 Ashley and I just hit mile 1,500 on our trip, offically hitting our driving half way point in the trip. We have been on the road for over 20 hours and still like each other.

 Part of that is because we both love music and rocking out in the car.

 Our tastes may differ, but the one thing we share is a love for cheesy pop, 80's and any song that pumps us up on this long drive (doesn't help that we are in the middle of NOWHERE in Texas).

 A song that just came on, Bohemian Rhapsody by Queen, reminded us both of Wayne's World when they are rocking out in the car... A classic scene that has caused us both to think of that movie anytime we hear that song. The same goes for Tiny Dancer by Elton John (my favorite scene in Almost Famous).

 Now I sit here in the passenger seat trying to figure out what other movies have classic Rockin' Car Scenes.

 Let me know if you know of any.....

       
Click here to download:
rockin_car_music_scenes.zip (2714 KB)

Filed under: Gen Y