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Jim says...

Despite the fact that women strongly influence the purchase of all auto's, few if any GM board members are women. HR does not count. Women are equal or better partners in all business venues. To focus their talents only in the realm of HR, is impotent. In a competitive business climate no one sits on the sideline.

Wouldn't it have been great to have had a woman GM CEO? What, we can't find any? Peace Jim

I'd like to speak at your event. 719-358-6962 or jim@mckinleywoods.com

 

 

 

Filed under: General Motors

sdiver says...

May the best car win. That is General Motors new tagline. GM does realize they are neither the best car, nor are they winning. Right?

Filed under: General Motors

garagereport says...

General Motors used this 1955 Chevy to test its crate engines for years. This year, the car was equipped with a 6.2-liter V-8 from GM’s E-Rod product line. (Rex Roy © New York Times)

General Motors’ presence at the SEMA Show was significantly reduced compared with last year, with its display cut in half and fewer customized vehicles per square foot. One hot rod that made the cut was a handsome 1955 Chevrolet two-door coupe sporting a two-tone paint job that’s long been in GM’s fleet. Read more at New York Times

Filed under: General Motors

gjhoodmo says...

This evening I attended a presentation at Waterloo’s famed Princess Cinema hosted by fellow Hespelerite and history enthusiast Paul Langan. Called “How the Streetcar Died and Came Back to Life”, it discussed the death of light rail transit (or streetcars as they used to be known) across North America, and about how various cities are now trying to fix the problem of too many cars on the roads.

The core of the presentation was a film called Taken For a Ride (see below for link). A 1996 documentary, it explores how General Motors, under the steerage of Alfred P. Sloan Jr. colluded with other companies, such as Standard Oil, Mack Truck and Firestone Tires to eliminate streetcars in order to open up the streets for automobiles, and also to force people to buy cars.

Simply put, in 1921, only one in ten Los Angelinos owned a car. Three decades later almost 70 percent did. Ironically, a study done in the 1990s concluded that the only way to get rid of L.A.’s infamous gridlock traffic is to reduce the number of cars on the road by 60 percent, which is roughly the same percentage as when Sloan started treating cities as his personal social engineering experiments.   
File:Atwater Red Car.jpg

The toll over the past fifty years on some American cities has been horrendous. Los Angeles’ famed Red Cars were loved by residents. They loved zipping from the suburbs to downtown quickly, cleanly and quietly. Under the aegis of progress, L.A. was turned into the smog-ridden, traffic-clogged nightmare we all know and despise soon after the tracks were torn up.

And it wasn’t democratic, either. The people didn’t want to lose their streetcars, and the public waged a huge battle for over two years, until the chief planner, who was actually employed by the company that ran the bus line (which itself was secretly owned by GM), quashed all dissent and decreed that Los Angeles would henceforth be a bus and freeway city.

In one segment, he went so far as to say that the buses (the old 1950s buses), did not pollute in any way, and did not affect the quality of Los Angeles’ air at all. How a person could self-delude themselves so completely in the pursuit of dough is beyond me. Actually, that goes for a lot of what people do: if you actually thought about the consequences of your stupid action, you probably wouldn’t do it. At least, I hope you wouldn’t do it.

To quote Kurt Vonnegut, “And so it goes”. 

But Waterloo is looking towards a brighter tomorrow with the implementation of a new Light Rail Line connecting Kitchener-Waterloo to Cambridge. Many people say it’s too expensive, and that not enough people ride transit for it to make sense. You know, the usual "the chicken or the egg" scenario. When gas hits three bucks a litre, as it inevitably will, an improved transit plan will make sense.

You bet it will.
Here's the link to the film:
#

Filed under: General Motors

alksndra says...

" A deal to save General Motor's Saturn brand fell through after the car dealership Penske Automotive Group unexpectedly abandoned a bid to buy Saturn, prompting GM to say it would shut the Saturn brand down.

In June, GM and Penske agreed to take over Saturn and related dealerships, although GM would produce the vehicles for a limited period of time.

Since Penske's canceled the plans to acquire the Saturn unit, GM said it will wind down the brand and its roughly 350 dealerships nationwide, potentially putting 13,000 Saturn dealership jobs on the line.

Penske's announcement comes nearly four months after they had agreed to buy the rights to the 19-year old Saturn brand from GM when the automaker was in bankruptcy.

Shares of the auto dealer Penske fell 10% after hours of the announcement."

via Wall Street Journal

Filed under: General Motors

Earlchaos says...

GM braucht für Opel 6,1 Milliarden Dollar Bargeld

In der Tat beeindruckend. Während Detroit das Kasperletheater einfach aussitzt, glänzen unsere glanzlosen und bemühten Politiker mit panischem Aktionismus für den Pöbel. Magma hier, Heuschrecken da, Soforthilfen für den deutschen Ableger Opel von GM - und in Wirklichkeit kennt keiner die wahren Pläne von General Motors. Da lässt man in Detroit Politiker wie kleine Jungen (beziehungsweise Mädchen) antanzen vor einem Konzern eines Gewichtes der Daimler AG, der sich selbstverständlich nicht von einer fremdem Regierung nicht in die Karten schauen lässt.

Und die Belegschaft weiß nach wie vor nicht, wie mit ihr geschieht. Seit 15 Jahren vertreibt der Opel Aufsichtsrat die besten Leute, weil keiner weiß, was morgen ist. Der Betriebsrat verkauft zusammen mit der Geschäftsleitung schon seit dieser Zeit die Belegschaft - vor allem für dumm. Aus langwierigen Verhandlungen kommt dann raus "Ja leider müssen wir 1000 Mitarbeiter entlassen aber dafür bekommen wir neue Sitzkissen für unsere Furzgestelle!". Viele - vor allem die Jungen - die anderswo eine Perspektive sehen und eben kein Haus o.ä. abzahlen müssen, haben schon lange ihren Hut und eine Abfindung genommen, einfach um nicht mehr in diesem Klima arbeiten zu müssen und nicht nur auf den Kostenfaktor reduziert zu werden.

Und Merkel, Steinmeier, Guttenberg, Koch und Co. machen Politik für die Ränge - große Worte aber garnicht in der Position, GM zu irgendetwas zu zwingen.

Ein hervorragendes Stück Sommertheater - mit der deutschen Politprovinz, einem amerikanischen, teilverstaatlichten Superkonzern und ganz vielen sogenannten "Experten".

Frank

 

Filed under: General Motors

Appealing to Wealthy Green Crowd

"It's like a BMW Z8. You do it for the brand," says James N. Hall, principal of 2953 Analytics, a Detroit-area consultancy. "Plus, they could probably get $3,000 to $7,000 more in price than the Volt will."

Cadillac still has prestige for GM..why not engineer your best brand to be more sustainable?

Filed under: General+Motors

ryanpeal says...

Most people living in the US over the past month probably came across a the fun "230" logo with the 0 shaped like a smiley electrical outlet - a teaser campaign that got some people talking and trying to figure out what it was all about. The surprise came out of the box yesterday with the introduction of the new Chevy Volt, a car by General Motors arriving next year that will deliver 230-miles per gallon (an incredible stat). The effort is even more important given that it was delivered by GM - a company that went bankrupt at the end of last year and is now storming back from the dead with some great products and offerings.

I thought I'd capture this as it is a great example of how to deliver one big campaign message and deliver it well. The teaser campaign drove home (sorry the pun) that something to do with 230 and electricity was coming - so when it did arrive people instantly take away, "wow, a new electric car from GM gets 230 MPG." Sometimes there are too many messages or the message is too long or just not clear, so next time you are in the midst of developing a great campaign take a moment to recheck your message - is it clear, short, easy to remember? if so, you are on your way. If not, take time to make it work before you go too far down a path and don't deliver in the end.

Filed under: general motors

In my estimation, Advertising Age had the answer to the short CMO tenure in an interesting piece of research on senior marketers. It was done by Anderson Analytics, which surveyed a group of 1,657 senior marketing executives (600 replied).

Anderson asked respondents to rank the marketing concepts they pay most attention to in their jobs. They spend the most time on customer satisfaction (88%), customer retention (86%), segmentation (83%), competitive intelligence (82%), brand loyalty (82%), search-engine optimization (81%), marketing ROI (80%), quality (79%), data mining (78%) and personalization (79%).

This is why CMOs are being fired left and right. On the list of things on which they are working, differentiation doesn't even make the top 10. While they are worrying about customers or segmentation or ROI or search-engine optimization, their brands are sinking into a sea of commoditization.

I don't think many doubt Trout's "differentiation" argument. Al Ries' original column accurately pointed out that GM isn't associated with a story like Toyota (Quality),BMW (Driving) or Mercedes (Prestige).

But I still don't think you can narrow things down that neatly. GM needs more than a message and true differentiation will come by retooling the way it makes cars and the way it competes. While there has been encouraging signs, with increasing hybrids and brand consolidation, leadership must continue to push the company's innovation and engineering limits if ground is to be made up.

Between the strategy and the $1M spots, things have to change on the assembly line and around the water cooler. GM should be vigilant around how it plans to change the way it's doing business. That means communicating exactly how manufacturing, sales, service and other lines of business are executing against its new strategy. When I see a GM commercial or hear about the marketing shift, it's hard to extrapolate any of that.

Filed under: General+Motors

wook44 says...

Cash For Clunkers RulesEmbed this widget See full results for Cash For Clunkers Rules

Filed under: General Motors