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I'm a new big fan of the "fun theory."  It's an easy theory to learn - getting people to do something simply by making it fun.  A friend of mine told me about it and I was thrilled to find it today and to view some great social experiments proving this theory.  

First up - take a look at this video that makes throwing stuff in a garbage bin lots of fun (with a fun sound effect):    

Then see how people are coaxed in to taking the stairs with another very cool sound-effect action in place: 

It’s not surprising to find out that the fun theory is an initiative by VW, seems to exactly fit with their brand and a great way to reinforce that reputation and VW qwirkyness.  Definitely has me inspired to think of what I’d do to something that needs a bolt of fun.  And a great example of a brand in action that isn’t trying to do any type of selling (no “buy our cars here” anywhere), just having fun and entertaining people, building relationships for a car purchase (in this case) down the line.  Go VW!