My wall of fortune
Another place to look for inspiration when the man gets me down...
Sent from my iPhoneAnother place to look for inspiration when the man gets me down...
Sent from my iPhoneThe 26/11 hit Taj Hotels have two brands competing with ITC's Fortune and others in the mid-market segments like the Quality Inn. However Only Fortune and Taj's Gateway have plans to be in the Tier II towns dotting the country's landscape like the pilgrim towns and those with significant merchant trade. The Taj Gateway for example wants to add 30 new hotels by 2015 in locations like Jalandhar, Mysore, Raipur and Gondia ( Mint - November 18 )
The answer is not that simple however. The available accommodation would definitely make a profitable niche but will not reduce the shortage of boarding and lodging nor will it address viability concerns of the Taj and ITC Hotels, not to mention home grown players like East India Hotels and the Club Mahindras.
Indian consumer spending in B towns is definitely slated to pick up and double in every 2-3 years for some time to come, but this country has been in the midst of such boom and not seen enough clientele in this industry yet. Business Travellers and the 5% of GDP that is accumulated by Tourism remain formidable targets to maintain each year even during the good time, Costs of Real Estate, F&B related inflation, wage inflation and the seasonality of tourist arrangements coupled with India's non voice in international leisure and lifestyle forums , lack of negotiated tarriffs in travel and hospitality all count towards a tremendous dearth of new traffic for any such tourism business. A lot remains to be done and while more and more deluxe 5 star facilities are slowly becoming available because of rush hour and the consequent unavailability that plagues travellers scheduling a trip, too many ventures like the recent Indian Maharaja ( TC/Cox & Kings IPO now open) trains and the 15 year old plans of Gateway and ITC fortune have been non starters. Costs for 5 stars have easily climbed to an average of Rs 5 Crore per room, while the Marriott has managed the same in Mumbai for less tan 3 crore and the Fortune and the Gateway chains have to manage with Room Rents of not more than Rs 800000 to 1000000 per room and 20-30% contribution from F&B implying a 100 room hotel cannot earn a topline of more than $2.7 million a year, a measly Rs 12 crores, a pretty small cake for the employee family. A cosmopolitan venture like Ginger on the other hand would not be acepted easily outside the metros of DElhi, Mumbai, Chennai and Bangalore.
Also a significant competitor to these brands would be Oakwood and Marriott Suites that provide furnished flats for unlimited duration as they would segment that population of expats that need such spacious living and confine their target market to backpack tourists and pilgrimage bound couples/families
Enough of the challenges, however. What we need is the magic wand that gives us a hyper growth market designation in many new markets and use it to extend India's Tourist traffic to 12-15% of GDP earning us $200 billion plus from lifestyle tourists and business travellers alike in tune with the $225 billion consumers would be spending on Peps i, Dinner and LCD TVs ( and thus excluding what they spend on their dream flat and a big car/Nano) Then we could really witness this property taking off into a new realm and the answer in the B towns lies in that capacity to spend and grow to the higher form of cities as shown during the 2008 recession as well.
Towns like Jalandhar, Ludhiana in Punjab, Jaipur and Agra on the Golden Triangle and such state capitals, heritage and business towns like Ahmedabad, Surat and Nagpur present a unique opportunity for Indian hospitality business to scale up, esp as Indian railways, india's aviation footprint and the road infrastructure will follow in step with the boom.
Note: The Indian Maharaja with TC, Maharajas Express with Cox & Kings, and the other two luxury trains have started first season bookings quite well and money is being spendt to add gym and pool to the Palace on wheels as well ( More here ) Golden Palace started from Bangalore is not doing so well apparently. The Maharajas Express for example is 84 persons at an average of $1000 per night for a 7 day- 8 night tour between Mumbai and Delhi
Cox & Kings is raising an unprecedented 600 crores from the market in a current IPO at absurd valuations despite 10 months receivables as the listed TC is doing so well, other follow up articles on Marriott, Fortune also at http://india.advantages.us
Weber Shandwick just released a new study looking at how effectively Fortune 100 companies are using Twitter as an engagement tool. The study found that 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts; 50 percent of them had fewer than 500 followers and 15 percent were inactive.

Steve Jobs ha resultado elegido recientemente CEO de la década por la revista Fortune. Y por si retomar las riendas de una empresa al borde de la quiebra para convertirla en pocos años en un gigante cuya capitalización es igual a la de Intel y Oracle juntas y sólo un 30% inferior a la de Microsoft no fuese mérito suficiente, también se le atribuye un papel fundamental en la revolución de la industria musical, cinematográfica y de telefonía móvil. Un buen resumen sería que ha conseguido que hoy en día lo que nos llame la atención de este vídeo sea la reacción del público y no el ordenador:
Architect brings ancient Vedic principle to designingBy MELISSA DASSRATH Sunday, November 8 2009
Imagine if the subtle dimensions of a structure or the strategic placement of a doorway, could inexplicably usher in good fortune and resonate harmony in your life. Architect David Fojo follows Indian Vastu Vedic principles when drafting his building plans in order to increase the happiness, wealth, health, and prosperity of the people who live and work in the home or office space he has designed.
Fojo, 54, of Cascade, obtained his bachelors degree in architecture from Pratt Institute in New York. But it was while he continued his studies in Art and Architecture and Engineering at Brown University in Rhode Island, that he was introduced to the transcendental meditation (www.tm.org) that would transform his thinking.
Initially he started practising meditation to ease exam stress, but then he began experiencing the benefits of it. That motivated Fojo to delve deeper into a study of the Vedas (the ancient Indian text upon which Hinduism was created) and ayurvedic healing (which uses herbs, massage and yoga as a form of medicinal treatment).
“A major influence on my professional life has been learning from the ancient design philosophies of the world. I was first introduced to the science of Vastu or Sthapatya Veda when I was studying at Brown University in the early ‘70s and I have been a student of it ever since. I have tried to integrate the wisdom of the ancient masters into the modern architectural practice.”
Fojo went on to obtain his Master’s Degree from the Yale University School of Architecture in Connecticut. Then in 1986, he moved to the idyllic town of Fairfield in Iowa to learn about the principles and practice of Maharishi Sthapatya Veda (www.fortunecreatingbuildings.com).
Sthapatya Veda or Vastu Shastra is the ancient Hindu system of architecture developed by the mythical sage Mamuni Mayan. It is a science of structure that correlates the design of a building with the natural laws that structure the universe. In so doing, Vastu aims to bring about an auspicious alignment that produces physiological and psychological benefits to the individual as well as improving their general well-being.
Vastu uses various mathematical and diagrammatic theories to design a floor plan. Thus, the blueprint is made up of sectors of a Mandala (quadrangle) which is a metaphysical plan of the building that incorporates the course of the heavenly bodies and supernatural forces.
“It’s a very ancient design philosophy,” says Fojo. “In fact, some people trace it as far back as 10,000 years. The great saint Maharishi Mayan was the first great Sthapati (architect). People believed that he reached a higher state of consciousness and so he was worshiped as a demigod. They believed that in order to be a great architect you had to be a great saint. That your consciousness had to be highly developed in order to perceive spaces and the impact it would have on people.”
Fojo explained that Vastu allowed Fairfield to flourish. Not only were the people healthier and more contented, but the businesses were showing growth: “Fairfield is one of the more important experiments worldwide in developing new towns from scratch. Every aspect of the north part of the town has been developed from the ground up using the principles of the Vedas and it is an absolutely marvelous place with an extraordinary feeling of harmony. The town layout and all the buildings have been designed using Maharishi Sthapatya Veda. The health and medical facilities use the Vedic principles of Ayurveda, Vedic agriculture is used to make the town almost self-sufficient for food, and in general Vedic philosophy permeates all aspects of the design and running of the town. The town is based on green and sustainable building and sets a good example by generating large amounts of alternative energy for a significant portion of its needs.”
Fojo spent six years helping to create this town using the Vastu Veda concepts and green building techinques. He also had the opportunity to experience the pervading sense of peace from living and working in the Vastu buildings of a Vastu town.
Fojo further studied Vastu under the tutorship of Dr Ganapati Sthapati, who is credited for the resurgence of Vastu in the field of architecture. He comes from an illustrious line of Sthapatis that have designed and built temples and other structures going back thousands of years. Fojo followed Dr Ganapati to India and New Mexico.
After being exposed to Eastern philosophy he changed his approach to architecture. Fojo became convinced that the Vedic architects or Sthapatis, knew important things about creating ideal buildings that Western architects were unaware of. The axiom of Vastu is that a well-structured building has the power to generate harmony, to heal and to create prosperity that the conventional western architect could not conceive of. During this time he began integrating this Vedic knowledge into a system of practical modern architecture that had much more benefits than conventional architecture.
“According to Vastu, there are divine laws of sacred geometry, rhythms, sub-rhythms and resonance that are linked to where the entrance of a building should be, for instance. Because certain mathematical ratios, proportions and dimensions produce the right kind of energy. The ancient Sthapatis predicted benefits that are only now being confirmed by modern science. Vastu is proven to result in better sleep; better communication and relationships; better sense of well being and happiness; improved health and increased prosperity. ”
He explained that something as simplistic as the different qualities of daylight at the different times of day can affect their suitability for certain functions and not others. When a space is enclosed using the right proportions it begins to resonate at a certain frequency and may become a living entity itself.
Fojo explained that this resonance can be made harmonious and supportive for the occupants by entering the space at a certain point; or made disharmonious and chaotic by entering at the wrong point. He noted that general principles related to the layout of a building: “There are specific functions that should be located in certain parts of the building. For example, the kitchen of a home should be in the south east corner of the home. Also, the Sthapatis knew how to align buildings with the earth’s powerful electromagnetic fields of various kinds to create overall coherent energy in the building. Generally, it is favoured to align the walls of a building with True North (not Grid or Magnetic North) and sometimes there are corrections to be made for various situations.”
So when he established Fojo Design and Development Limited on Park Street, Port-of-Spain he began using Vedic architectural theories to create Vastu design of multi-storey complexes. The style of architecture, however, is a matter of personal choice. So that, a Vastu building can draw its inspiration from Eastern Oriental influences or it can have very futuristic elements. Two of Dr Ganapati’s most senior architect “disciples” are among his staff members and collaborate with him closely on various projects. Fojo has created Vastu design for Flow, towers for the Amar Group of Companies and a conceptual design of a butterfly exhibit for e-Teck.
Recently, the company started offering Vastu home plans of several prototype designs because Fojo was motivated to make the benefits of Vastu more available and more affordable. The blueprints include everything from the construction materials to electrical and plumbing.
He said, “We have created a line of Sthapatya Vedic or ‘Green’ homes which are now being launched to the public. There are about ten home designs to choose from, ranging from the 900 square foot starter home, through middle income homes and including a few luxury home designs. Most homes have versions that have been customised to take maximum advantage of whether the house faces east, west, north or south. Clients can request to modify the plans to suit their needs or their site and we are happy to do that. The cost for a full set of working drawings is from $2,400 and up.”
The principles of Vastu have been applied since ancient times to the construction of temples, forts, palaces, town and city layout of India. He added that Lord Buddha was taught Vastu Veda and after his enlightenment he spread this teaching to China and Japan and it evolved into Feng Shui. “The concepts of Vastu and Feng Shui are eternal truths. They are spiritual-scientific laws of the universe.”
These basic geometric forms have a great deal of power in them. So that the square that is that foundation for a building can be calming and create order. Fojo encourages people to consider making the change to Vastu to eliminate the disorder and disharmony in their lives.
No one else comes close!
Steve Jobs has consistently innovated ideas into products people desire. In Mr. Jobs world...innovation is not a safe place to hide. Innovate is not "ready to use" at the hip jargon. He has created a culture of users and employees who become willing partners in a world where so much is commoditized. A culture so wonderfully inebriating…..that Apple stores are events. A few of my favorite Jobisms:
• "I've always wanted to own and control the primary technology in everything we do."
• "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it."
• "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
• "The products suck! There's no sex in them anymore!" On Gil Amelio's lackluster reign
• "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."
• "It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated."
• “We made the buttons on the screen look so good you'll want to lick them."
Think you can top that in your organization? You can if.......
Good news from my fortune cookie, "People in your surroundings will be more cooperative than usual."
Hope you are having a great day!
The left is the original version of Fortune mag cover (Sept 28 2009). On the right is my copy, with black ink obscuring the marijuana weed image.