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Mountain Dew Crowdsources Agency Review and Selection
In a further development of the crowd-sourcing trend US sift drink brand Mtn Dew is ready to hand over its $100 million ad acount to an agency chosen by its consumers.

Well, BBDO still remains the AOR but this is a relatively cheap way of sourcing new creative content for the brand and keeping it relevant with its fans.

It's not the first time they've used the crowd. They currently have three crowd-sourced brands in the market pullig in some $200m in sales.

Now if this continues would that mean for the new business industry?!

It doesn’t only look beautiful and it will make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let’s do some maths:

I assume the consumption only increases through time, but let’s take the daily 2007 numbers from Global INForM Cases Sales database, the total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while MyCoke sold 103,260,550. Yes, that’s all per day.

So taking only the classic Coca-Cola, that’s 24,773,757,785 every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn’t only affect the production. It also affects the recycling, which will eliminate a step:

The naked can help to reduce air and water pollution occurred in its colouring process. It also reduces energy and effort to separate toxic colour paint from aluminium in recycling process. Huge amount of energy and paint required to manufacture coloured cans will be saved. Instead of toxic paint, manufacturers process aluminium with a pressing machine that indicates brand identity on surface.

Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans. I don’t know how much paint that represents, but I’m guessing quite a few thousand tons. [7760 via Likecool, Sales info from Let's Get Together]

This has to be one of the best redesigns to a classic product that I've seen in some time. The classic Coke can has always been an icon and this redesign will be a major change... but a beautiful one nonetheless.

I love the embossed look they've produced... very 2020 :)

Thanks