
That is until I read this article on the China Daily.
We are at an interesting crossroads in consumer culture. Where luxury purchases used to be the ultimate sign of affluence or, at least, aspiring affluence, more consumers now may be driven to make conspicuously conscious purchases. According to research co-authored by Aronte Bennett and mentioned in her MediaPost article, corporate social responsibility (CSR) seems to be becoming a strong motivator influencing consumers today – even in these bad economic times. As she put it:
In a variety of experiments, our research found that consumers like CSR-associated products for two distinct reasons.
First, the fact that these products send out highly visible, social signals to their friends, family and co-workers regarding their kindness and charitable nature.
Second, they like the more private, self-signaling potential associated with the purchases of these products, even when a strong public social signal is absent to others.
These consumers like the visibility of what they are doing and they also gain in self-regard. This is sounding familiar, like a whole other market – luxury.
continue reading.
Andrea Learned is a marketing dot-connector with a focus on gender and a longterm view on coming trends. Andrea's broad, colorful commentary can be found regularly on her blog, Learned on Women.
Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of your team and produce better results. According to a study published in thePersonality and Social Psychology Bulletin,
Better decisions come from teams that include a “socially distinct newcomer.” That’s psychology-speak for someone who is different enough to bump other team members out of their comfort zones…
Researchers noticed this effect after conducting a traditional group problem-solving experiment. The twist was that a newcomer was added to each group about five minutes into their deliberations. And when the newcomer was a social outsider, teams were more likely to solve the problem successfully. [From Kellog School of Management News - Embracing the ‘socially distinct’ outsider.]
The good news is that the “outsider” doesn’t have to be an expensive consultant or an external facilitator. The important thing is that the newcomer is distinct in some way from other group members. Beyond such obvious social distinctions as race and gender, the study’s author, Katherine Phillips of Northwestern University, suggests other examples that might work:
– One employee from accounting working on a team in which everyone else is from sales
– An employee of a company that has just been bought out finding herself on a team of people from the acquiring firm
– An out-of-stater finding himself on a team full of natives of the company’s home state
The outsiders in the study weren’t necessarily vocal or opinionated; their mere presence seemed to be sufficient to make the group think harder. According to Phillips, this research is one justification for maintaining an emphasis on workplace diversity: a diverse team (whatever the elements of diversity might be) will produce better results.
So, when you are pulling together the next team or task force, add all of the “obvious” team members, and then throw an outsider into the mix. You’ll be glad you did.
Found this via Barking up the wrong tree and Neuroscience marketing .com
"Diversity" is one of those words designed to absolve you of the need to think. Likewise, a belief in "multiculturalism" doesn't require you to know anything at all about other cultures, just to feel generally warm and fluffy about them. Heading out from my hotel room the other day, I caught a glimpse of that 7-Eleven video showing Major Hasan wearing "Muslim" garb to buy a coffee on the morning of his murderous rampage. And it wasn't until I was in the taxi cab that something odd struck me: He is an American of Arab descent. But he was wearing Pakistani dress – that's to say, a "Punjabi suit," as they call it in Britain, or the "shalwar kameez," to give it its South Asian name. For all the hundreds of talking heads droning on about "diversity" across the TV networks, it was only Tarek Fatah, writing in The Ottawa Citizen, who pointed out that no Arab males wear this get-up – with one exception: Those Arab men who got the jihad fever and went to Afghanistan to sign on with the Taliban and al-Qaida. In other words, Maj. Hasan's outfit symbolized the embrace of an explicit political identity entirely unconnected with his ethnic heritage. Mr. Fatah would seem to be a genuine "multiculturalist": That's to say, he's attuned to often very subtle "diversities" between cultures. Whereas the professional multiculturalist sees the 7-Eleven video and coos, "Aw, look. He's wearing ... well, something exotic and colorful, let's not get hung up on details. Celebrate diversity, right? Can we get him in the front row for the group shot? We may be eligible for a grant."
Interesting opinion piece. Steyn expands on multicultural relativism below:
Steyn's point is similar to the core thesis in C. S. Lewis', The Abolition of Man which I happen to be re-reading.

Interesting Article by Robert de Neufville over on Big think discussing the Myth of the post racial Society.
"Rather than showing that we have finally gotten beyond race, Obama's election makes it clear that we are still grappling with its role in our society. Indeed, it's precisely because race is still an issue that his election was such an important historic milestone. So we shouldn't take it as license to turn a blind eye to the racial issues in our society.
...........Po Bronson and Ashley Merryman argue that our reluctance to talk about race only allows the prejudices our kids naturally develop to go unchallenged. Likewise, as adults we shouldn't ignore the very real disparities that remain in the way we see and treat different races. We shouldn't use Obama, as Larry Wilmore jokedon The Daily Show, as "that convenient black friend every white person has to prove they're not racist." While we might like to believe that racial distinctions no longer really matter, pretending we don't see them won't make them go away."
I was asked to expand on what I meant by Quality in respect to diversity and explain a little bit more about Efficacy, Efficiency and Effectiveness so here goes.
So here's a Muslim politician (Mukhtar Abbas Naqvi), who happens to be not just a member but a Veep of a hard-core Hindu right-wing political party (the BJP), criticizing the home minister (P Chidambaram), a Hindu Brahmin, for attending an event where a Muslim organization (Jamiat-e-Ulema Hind) adopted a resolution against the singing of a national song (Vande Mataram), calling it un-Islamic.